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Author : Janek Ratnatunga
Publisher :
ISBN 13 : 9780858892354
Total Pages : 166 pages
Book Rating : 4.59/5 ( download)
Download or read book Financial Controls in Marketing written by Janek Ratnatunga and published by . This book was released on 1983 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Janek Ratnatunga
Publisher :
ISBN 13 :
Total Pages : 930 pages
Book Rating : 4.14/5 ( download)
Download or read book The Impact of Financial Controls in Marketing written by Janek Ratnatunga and published by . This book was released on 19?? with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Malcolm Sano Wilson
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.62/5 ( download)
Download or read book Management Controls and Marketing Planning written by Richard Malcolm Sano Wilson and published by . This book was released on 1979 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : British Institute of Management
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.43/5 ( download)
Download or read book Financial control in marketing written by British Institute of Management and published by . This book was released on 1970 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward M. Curry
Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4.43/5 ( download)
Download or read book Financial Aspects of Marketing Control written by Edward M. Curry and published by . This book was released on 1977 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Keith Ward
Publisher : Routledge
ISBN 13 : 1135385777
Total Pages : 421 pages
Book Rating : 4.74/5 ( download)
Download or read book Financial Aspects of Marketing written by Keith Ward and published by Routledge. This book was released on 2013-07-04 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1989. Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be 'financially literate'. Practical applications of financial concepts and techÂniques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning - setting objectives and strategies: Control - monitoring achievements: Applications and examples.
Author : David W Stewart
Publisher : Routledge
ISBN 13 : 1317274822
Total Pages : 382 pages
Book Rating : 4.27/5 ( download)
Download or read book Accountable Marketing written by David W Stewart and published by Routledge. This book was released on 2016-02-05 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a dialogue among academics and practitioners about the importance of marketing in driving consistent growth in the organization, and the ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities. This book marks the first-ever reference point for practicing professionals, faculty and students interested in marketing accountability, the development of standards for marketing reporting, and developing stronger linkages between marketing activities and outcomes, and the financial performance of the firm.
Author : Richard Malcolm Sano Wilson
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.99/5 ( download)
Download or read book Management Controls in Marketing written by Richard Malcolm Sano Wilson and published by . This book was released on 1973 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When ten-year-old Jackson falls into Great Aunt Harriet's very big hair, he finds a wealth of amazing things including a new friend, Meeka the elf, perilous dangers that allow him to be a hero, and even his own story." -
Author : Alan S. Johnson
Publisher :
ISBN 13 : 9780081034774
Total Pages : 228 pages
Book Rating : 4.76/5 ( download)
Download or read book Marketing and Financial Control written by Alan S. Johnson and published by . This book was released on 1967 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Haigh
Publisher : Financial Times Management
ISBN 13 : 9780273602316
Total Pages : 342 pages
Book Rating : 4.14/5 ( download)
Download or read book Strategic Control of Marketing Finance written by David Haigh and published by Financial Times Management. This book was released on 1994 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the financial control of all aspects of marketing - from product costing to brand valuation. This text aims to provide a thorough survey of the areas that a marketeer needs to know about, and offers an individual approach to thinking about the market strategically.
