Films That Sell

Author : Patrick Vonderau
Publisher : Bloomsbury Publishing
ISBN 13 : 1838715819
Total Pages : 562 pages
Book Rating : 4.16/5 ( download)

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Download or read book Films that Sell written by Patrick Vonderau and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.

Author : David Puttnam
Publisher : Vintage
ISBN 13 : 0307488446
Total Pages : 365 pages
Book Rating : 4.42/5 ( download)

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Download or read book Movies and Money written by David Puttnam and published by Vintage. This book was released on 2011-08-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: From David Puttnam—producer of such modern film classics as Chariots of Fire, The Killing Fields, Midnight Express, and The Mission, and the only European to have run a major Hollywood studio—an insightful and provocative history that explains the personalities and events which shaped film's transformation from a technological curiosity into one of the world's most powerful cultural and economic forces. From the early rivalry between its inventors to the power-brokering and political influence of today's mega-stars; from Zukor and Laemmle to Ovitz and Eisner; from the serendipitous discovery of Los Angeles ("flagstaff no good," wired Cecil B. De Mille. "want authority to rent barn for $75 a month in place called hollywood") to the exploitation and depredation of Europe's film culture in the name of the marketplace, Puttnam captures the urgency and wonder that swept through a young industry and set it spinning on an axis of money and power. Movies and Money chronicles the unprecedented collision between art and commerce, and incisively analyzes its implications in today's global arena. Puttnam's engaging history is also an impassioned polemic: From the moment Thomas Edison stole the first crude attempt at a movie camera from the French scientist Étienne Jules Marey, Hollywood and Europe have existed, the author claims, in a state of undeclared hostility—hostility that has occasionally erupted into open battle for control of the century's most powerful artistic medium. And this battle, he contends, will ultimately determine the nature of Europe's cultural identity. He also argues forcefully for the intelligent application of the language and techniques of cinema to education, urging filmmakers to make films that challenge and inspire as well as entertain. Ten years after his abrupt departure from Columbia, Puttnam re-enters the debate about cinema with characteristic audacity, with the irreverence of an iconoclast and the canniness of a seasoned player. Movies and Money is a book that will change our understanding of the history—and future—of film.

Author : John Durie
Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.50/5 ( download)

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Download or read book Marketing and Selling Your Film Around the World written by John Durie and published by . This book was released on 2000 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: It includes essential information and advice on such subjects as securing a sales agent, providing agents and distributors with necessary promotional materials, working the film markets and festivals, and understanding the audience demographics and the industry business practices peculiar to specific territories."--BOOK JACKET.

Author : Patrick Vonderau
Publisher : Bloomsbury Publishing
ISBN 13 : 1838715819
Total Pages : 562 pages
Book Rating : 4.16/5 ( download)

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Download or read book Films that Sell written by Patrick Vonderau and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.

Author : Seun Oloketuyi
Publisher : Seun Oloketuyi
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4./5 ( download)

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Download or read book Making Movies the Nollywood Way written by Seun Oloketuyi and published by Seun Oloketuyi. This book was released on 2023-09-07 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the failings of Nollywood has been the absence of research into what makes a production truly great. Making Movies the Nollywood Way is a compedium of unique insights into the thought process behind most of the movies made in Nollywood as well as the motivation behind the movies.The book shares the opinions and viewpoints of 21 of the most impactful Nollywood Movie Makers on how the industry operates, what its unique challenges are and what the Nollywood loving audience look for in their favorite movies. This book will help students of Theatre Arts, Researchers in Nollywood, movie enthusiasts and anyone seeking knowledge about the industry.

Author : Blair Davis
Publisher : Rutgers University Press
ISBN 13 : 0813588790
Total Pages : 151 pages
Book Rating : 4.97/5 ( download)

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Download or read book Comic Book Movies written by Blair Davis and published by Rutgers University Press. This book was released on 2018-06-25 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comic Book Movies explores how this genre serves as a source for modern-day myths, sometimes even incorporating ancient mythic figures like Thor and Wonder Woman’s Amazons, while engaging with the questions that haunt a post-9/11 world: How do we define heroism and morality today? How far are we willing to go when fighting terror? How can we resist a dystopian state? Film scholar Blair Davis also considers how the genre’s visual style is equally important as its weighty themes, and he details how advances in digital effects have allowed filmmakers to incorporate elements of comic book art in innovative ways. As he reveals, comic book movies have inspired just as many innovations to Hollywood’s business model, with film franchises and transmedia storytelling helping to ensure that the genre will continue its reign over popular culture for years to come.

Author : Jonathan Gray
Publisher : Routledge
ISBN 13 : 1351105957
Total Pages : 153 pages
Book Rating : 4.58/5 ( download)

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Download or read book Television Goes to the Movies written by Jonathan Gray and published by Routledge. This book was released on 2021-03-16 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television and film have always been connected, but recent years have seen them overlapping, collaborating, and moving towards each other in ever more ways. Set amidst this moment of unprecedented synergy, this book examines how television and film culture interact in the 21st century. Both media appear side by side in many platforms or venues, stories and storytellers cross between them, they regularly have common owners, and they discuss each other constantly. Jonathan Gray and Derek Johnson examine what happens at these points of interaction, studying the imaginary borderlands between each medium, the boundary maintenance that quickly envelops much discussion of interaction, and ultimately what we allow or require television and film to be. Offering separate chapters on television exhibition at movie theaters, cinematic representations of television, television-to-film and film-to-television adaptations, and television producers crossing over to film, the book explores how each zone of interaction invokes fervid debate of the roles that producers, audiences, and critics want and need each medium to play. From Game of Thrones to The TV Set, Bewitched to the Marvel Cinematic Universe, hundreds of TV shows and films are discussed. Television Goes to the Movies will be of interest to students and scholars of television studies, film studies, media studies, popular culture, adaptation studies, production studies, and media industries.

Author : Jim Collins
Publisher : Routledge
ISBN 13 : 1135216452
Total Pages : 306 pages
Book Rating : 4.50/5 ( download)

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Download or read book Film Theory Goes to the Movies written by Jim Collins and published by Routledge. This book was released on 2012-10-02 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film Theory Goes to the Movies fills the gap in film theory literature which has failed to analyze high-grossing blockbusters. The contributors in this volume, however, discuss such popular films as The Silence of the Lambs, Dances With Wolves, Terminator II, Pretty Woman, Truth or Dare, Mystery Train, and Jungle Fever. They employ a variety of critical approaches, from industry analysis to reception study, to close readings informed by feminist, deconstructive and postmodernist theory, as well as recent developments in African American and gay and lesbian criticism. An important introduction to contemporary Hollywood, this anthology will be of interest to those involved in the fields of film theory, literary theory, popular culture, and women's studies.

Author : Ian Haydn Smith
Publisher : White Lion Publishing
ISBN 13 : 0711240248
Total Pages : 291 pages
Book Rating : 4.47/5 ( download)

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Download or read book Selling the Movie written by Ian Haydn Smith and published by White Lion Publishing. This book was released on 2018-09-06 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Selling the Movie takes us on a stunning visual journey through almost 150 years of movie history." - Daily Mail "An incredible illustrated history of the movie poster." - Hey U Guys Showcasing the best movie posters by the top designers in the field, this rich visual history of the film poster charts the evolution from the earliest days to the present, explaining how they were used to sell both films and the stars, and how they lured audiences to cinemas across the globe to make an industry. Understand how posters enhance the brand of a movie or a star, and how they represent the crossover between creatives with this stylish art book. With insights on movie genres, influential designers, Hollywood politics and the impact of typography, this visually stunning book reveals how a powerful advertising medium became an artform itself and changed the face of graphic design.

Author : Danielle Sarver Coombs
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 970 pages
Book Rating : 4.70/5 ( download)

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Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.