Film Marketing Into The Twenty First Century

Author : Nolwenn Mingant
Publisher : Bloomsbury Publishing
ISBN 13 : 1838715770
Total Pages : 347 pages
Book Rating : 4.79/5 ( download)

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Download or read book Film Marketing into the Twenty-First Century written by Nolwenn Mingant and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.

Author : Nolwenn Mingant
Publisher :
ISBN 13 : 9781838711771
Total Pages : 0 pages
Book Rating : 4.75/5 ( download)

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Download or read book Film Marketing Into the Twenty-first Century written by Nolwenn Mingant and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.

Author : Finola Kerrigan
Publisher : Taylor & Francis
ISBN 13 : 1000788148
Total Pages : 311 pages
Book Rating : 4.43/5 ( download)

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Download or read book Marketing the Arts written by Finola Kerrigan and published by Taylor & Francis. This book was released on 2022-12-20 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. Marketing the Arts: Breaking Boundaries is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and questions for class discussion.

Author : Neil Archer
Publisher : Columbia University Press
ISBN 13 : 0231549458
Total Pages : 0 pages
Book Rating : 4.55/5 ( download)

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Download or read book Twenty-First-Century Hollywood written by Neil Archer and published by Columbia University Press. This book was released on 2019-03-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-First-Century Hollywood looks into the contexts of studio film production in the new century in order to understand what shapes the style and content of present-day cinema. In an era dominated in box-office terms by the franchise and the family film, this book combines close textual readings and industrial analysis, illustrating why these kinds of movies are favored in the contemporary climate by producers and audiences alike. Neil Archer critically explores the narrative and aesthetic strategies at work in Hollywood’s most high-profile films, from Harry Potter, to Marvel’s Cinematic Universe, to The Lego Movie. Along the way, the book answers some often unexpected questions: Why is Hollywood nervous about flying saucers? Why might the cinematic auteur be Hollywood’s savior? And why are the most grown-up movies those made for children? As this study shows, like the films themselves, the answers to these questions are often complex and surprising.

Author : Cynthia Vich
Publisher : Springer Nature
ISBN 13 : 3030525120
Total Pages : 359 pages
Book Rating : 4.25/5 ( download)

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Download or read book Peruvian Cinema of the Twenty-First Century written by Cynthia Vich and published by Springer Nature. This book was released on 2020-12-17 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first English-language book to provide a critical panorama of the last twenty years of Peruvian cinema. Through analysis of the nation’s diverse modes of filmmaking, it offers an insight into how global debates around cinema are played out on and off screen in a distinctive national context. The insertion of post-conflict Peru within neoliberalism resulted in widespread commodification of all areas of life, significantly impacting cinema culture. Consequently, the principal structural concept of this collection is the interplay between film production and market forces, an interaction which makes dynamism and instability the defining features of 21st-century Peruvian cinema.

Author : Kent Drummond
Publisher : Springer
ISBN 13 : 3319931067
Total Pages : 336 pages
Book Rating : 4.67/5 ( download)

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Download or read book The Road to Wicked written by Kent Drummond and published by Springer. This book was released on 2018-07-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability— the capacity of artists, narratives, art forms, and genres to remain viable over time—and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum’s 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful—Disney’s recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it.

Author : Wheeler Winston Dixon
Publisher : Rutgers University Press
ISBN 13 : 0813551986
Total Pages : 233 pages
Book Rating : 4.82/5 ( download)

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Download or read book 21st-Century Hollywood written by Wheeler Winston Dixon and published by Rutgers University Press. This book was released on 2011-08-31 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: They are shot on high-definition digital cameras—with computer-generated effects added in postproduction—and transmitted to theaters, websites, and video-on-demand networks worldwide. They are viewed on laptop, iPod, and cell phone screens. They are movies in the 21st century—the product of digital technologies that have revolutionized media production, content distribution, and the experience of moviegoing itself. 21st-Century Hollywood introduces readers to these global transformations and describes the decisive roles that Hollywood is playing in determining the digital future for world cinema. It offers clear, concise explanations of a major paradigm shift that continues to reshape our relationship to the moving image. Filled with numerous detailed examples, the book will both educate and entertain film students and movie fans alike.

Author : Thomas Piketty
Publisher : Harvard University Press
ISBN 13 : 0674979850
Total Pages : 817 pages
Book Rating : 4.57/5 ( download)

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Download or read book Capital in the Twenty-First Century written by Thomas Piketty and published by Harvard University Press. This book was released on 2017-08-14 with total page 817 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the grand dynamics that drive the accumulation and distribution of capital? Questions about the long-term evolution of inequality, the concentration of wealth, and the prospects for economic growth lie at the heart of political economy. But satisfactory answers have been hard to find for lack of adequate data and clear guiding theories. In this work the author analyzes a unique collection of data from twenty countries, ranging as far back as the eighteenth century, to uncover key economic and social patterns. His findings transform debate and set the agenda for the next generation of thought about wealth and inequality. He shows that modern economic growth and the diffusion of knowledge have allowed us to avoid inequalities on the apocalyptic scale predicted by Karl Marx. But we have not modified the deep structures of capital and inequality as much as we thought in the optimistic decades following World War II. The main driver of inequality--the tendency of returns on capital to exceed the rate of economic growth--today threatens to generate extreme inequalities that stir discontent and undermine democratic values if political action is not taken. But economic trends are not acts of God. Political action has curbed dangerous inequalities in the past, the author says, and may do so again. This original work reorients our understanding of economic history and confronts us with sobering lessons for today.

Author : Robert Marich
Publisher : Taylor & Francis
ISBN 13 : 0240806875
Total Pages : 314 pages
Book Rating : 4.77/5 ( download)

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Download or read book Marketing to Moviegoers written by Robert Marich and published by Taylor & Francis. This book was released on 2005 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.

Author : Finola Kerrigan
Publisher : Routledge
ISBN 13 : 1317747046
Total Pages : 487 pages
Book Rating : 4.48/5 ( download)

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Download or read book Film Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2017-07-20 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes: Additional pedagogy and visual examples to reinforce key points A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world New and expanded sections on social media, digital promotion, transmedia and crowdfunding This is the original film marketing text which no engaged film or marketing student should be without.