Fast Cheap And Viral

Author : Aashish Chopra
Publisher : Hachette India
ISBN 13 : 9351952762
Total Pages : 156 pages
Book Rating : 4.63/5 ( download)

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Download or read book Fast, Cheap and Viral written by Aashish Chopra and published by Hachette India. This book was released on 2019-09-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing should not be a happy accident Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success "

Author : Bill Wasik
Publisher : Penguin
ISBN 13 : 110105770X
Total Pages : 212 pages
Book Rating : 4.04/5 ( download)

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Download or read book And Then There's This written by Bill Wasik and published by Penguin. This book was released on 2009-06-11 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breaking news, fresh gossip, tiny scandals, trumped-up crises-every day we are distracted by a culture that rings our doorbell and runs away. Stories spread wildly and die out in mere days, to be replaced by still more stories with ever shorter life spans. Through the Internet the news cycle has been set spinning even faster now that all of us can join the fray: anyone on a computer can spread a story almost as easily as The New York Times, CNN, or People. As media amateurs grow their audience, they learn to think like the pros, using the abundant data that the Internet offers-hit counters, most e-mailed lists, YouTube views, download tallies-to hone their own experiments in viral blowup. And Then There's This is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more. He doesn't always get the results he expected, but he tries to make sense of his data by surveying what real social science experiments have taught us about the effects of distraction, stimulation, and crowd behavior on the human mind. Part report, part memoir, part manifesto, part deconstruction of a decade, And Then There's This captures better than any other book the way technology is changing our culture.

Author : David Bollier
Publisher : David Bollier
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.74/5 ( download)

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Download or read book Viral Spiral written by David Bollier and published by David Bollier. This book was released on 2008 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: From free and open-source software, Creative Commons licenses, Wikipedia, remix music video mashups and open science, digital media has spawned a new sharing economy in competition with media giants. Media journalist Bollier provides a comprehensive history of the attempts of this new free culture' community to create a digital republic committed to freedom and innovation. Interweaving disparate and eclectic strands of activity with major technological developments, pivotal legal struggles and case studies, Bollier exposes the magical processes of this era.'

Author : Leanne Brown
Publisher : Workman Publishing Company
ISBN 13 : 0761184171
Total Pages : 208 pages
Book Rating : 4.71/5 ( download)

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Download or read book Good and Cheap written by Leanne Brown and published by Workman Publishing Company. This book was released on 2015-07-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A perfect and irresistible idea: A cookbook filled with delicious, healthful recipes created for everyone on a tight budget. While studying food policy as a master’s candidate at NYU, Leanne Brown asked a simple yet critical question: How well can a person eat on the $4 a day given by SNAP, the U.S. government’s Supplemental Nutrition Assistance Program informally known as food stamps? The answer is surprisingly well: Broiled Tilapia with Lime, Spicy Pulled Pork, Green Chile and Cheddar Quesadillas, Vegetable Jambalaya, Beet and Chickpea Salad—even desserts like Coconut Chocolate Cookies and Peach Coffee Cake. In addition to creating nutritious recipes that maximize every ingredient and use economical cooking methods, Ms. Brown gives tips on shopping; on creating pantry basics; on mastering certain staples—pizza dough, flour tortillas—and saucy extras that make everything taste better, like spice oil and tzatziki; and how to make fundamentally smart, healthful food choices. The idea for Good and Cheap is already proving itself. The author launched a Kickstarter campaign to self-publish and fund the buy one/give one model. Hundreds of thousands of viewers watched her video and donated $145,000, and national media are paying attention. Even high-profile chefs and food writers have taken note—like Mark Bittman, who retweeted the link to the campaign; Francis Lam, who called it “Terrific!”; and Michael Pollan, who cited it as a “cool kickstarter.” In the same way that TOMS turned inexpensive, stylish shoes into a larger do-good movement, Good and Cheap is poised to become a cookbook that every food lover with a conscience will embrace.

Author : Jonah Berger
Publisher : Simon and Schuster
ISBN 13 : 1451686587
Total Pages : 256 pages
Book Rating : 4.86/5 ( download)

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Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,

Author : Aashish Chopra
Publisher : Hachette India
ISBN 13 : 9351952762
Total Pages : 156 pages
Book Rating : 4.63/5 ( download)

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Download or read book Fast, Cheap and Viral written by Aashish Chopra and published by Hachette India. This book was released on 2019-09-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing should not be a happy accident Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success "

Author : Julian Jaynes
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547527543
Total Pages : 580 pages
Book Rating : 4.43/5 ( download)

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Download or read book The Origin of Consciousness in the Breakdown of the Bicameral Mind written by Julian Jaynes and published by Houghton Mifflin Harcourt. This book was released on 2000-08-15 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Book Award Finalist: “This man’s ideas may be the most influential, not to say controversial, of the second half of the twentieth century.”—Columbus Dispatch At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion—and indeed our future. “Don’t be put off by the academic title of Julian Jaynes’s The Origin of Consciousness in the Breakdown of the Bicameral Mind. Its prose is always lucid and often lyrical…he unfolds his case with the utmost intellectual rigor.”—The New York Times “When Julian Jaynes . . . speculates that until late in the twentieth millennium BC men had no consciousness but were automatically obeying the voices of the gods, we are astounded but compelled to follow this remarkable thesis.”—John Updike, The New Yorker “He is as startling as Freud was in The Interpretation of Dreams, and Jaynes is equally as adept at forcing a new view of known human behavior.”—American Journal of Psychiatry

Author : Kevin Kelly
Publisher : Basic Books
ISBN 13 : 078674703X
Total Pages : 528 pages
Book Rating : 4.30/5 ( download)

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Download or read book Out Of Control written by Kevin Kelly and published by Basic Books. This book was released on 2009-04-30 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Out of Control chronicles the dawn of a new era in which the machines and systems that drive our economy are so complex and autonomous as to be indistinguishable from living things.

Author : Moriah Elizabeth
Publisher :
ISBN 13 : 9780692452745
Total Pages : 242 pages
Book Rating : 4.45/5 ( download)

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Download or read book Create This Book written by Moriah Elizabeth and published by . This book was released on 2015-05-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create This Book is the ultimate outlet for creativity. Includes 242 pages of unique and inspiring prompts to get you in the creative zone! Whether you are trying to get past an artist's block, wanting to become more creative, or just looking to have some fun, you will love this interactive journal! Want to learn more? Check out "Create This Book" on Youtube! You can watch Moriah Elizabeth's "Create This Book" Series! Great for inspiration and guidance on your creative journey! Go to MoriahElizabeth.com for more information.

Author : Dr. Seuss
Publisher : Random House Books for Young Readers
ISBN 13 : 0394800753
Total Pages : 57 pages
Book Rating : 4.52/5 ( download)

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Download or read book Bartholomew and the Oobleck written by Dr. Seuss and published by Random House Books for Young Readers. This book was released on 1949-10-12 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join Bartholomew Cubbins in Dr. Seuss’s Caldecott Honor–winning picture book about a king’s magical mishap! Bored with rain, sunshine, fog, and snow, King Derwin of Didd summons his royal magicians to create something new and exciting to fall from the sky. What he gets is a storm of sticky green goo called Oobleck—which soon wreaks havock all over his kingdom! But with the assistance of the wise page boy Bartholomew, the king (along with young readers) learns that the simplest words can sometimes solve the stickiest problems.