Luxury Fashion Brand Management

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000893308
Total Pages : 313 pages
Book Rating : 4.04/5 ( download)

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Book Synopsis Luxury Fashion Brand Management by : Olga Mitterfellner

Download or read book Luxury Fashion Brand Management written by Olga Mitterfellner and published by Taylor & Francis. This book was released on 2023-07-31 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theoretical frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion and responsible business and fashion marketing and communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.

Empire de L'éphémère

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Author :
Publisher : Princeton University Press
ISBN 13 : 9780691102627
Total Pages : 290 pages
Book Rating : 4.27/5 ( download)

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Book Synopsis Empire de L'éphémère by : Gilles Lipovetsky

Download or read book Empire de L'éphémère written by Gilles Lipovetsky and published by Princeton University Press. This book was released on 2002-07-21 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text draws on the history of fashion to demonstrate that the modern cult of appearance and superficiality actually serves the common good. It argues that mass produced fashion offers many choices, which in turn enable consumers to become complex individuals within a consolidated society.

French copyright law and the pursuit of fashion elegance: lost jewels of haute couture

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Author :
Publisher : Instytut Prawa Gospodarczego Sp. z o.o.
ISBN 13 : 8366922200
Total Pages : 148 pages
Book Rating : 4.04/5 ( download)

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Book Synopsis French copyright law and the pursuit of fashion elegance: lost jewels of haute couture by : Marlena Jankowska

Download or read book French copyright law and the pursuit of fashion elegance: lost jewels of haute couture written by Marlena Jankowska and published by Instytut Prawa Gospodarczego Sp. z o.o.. This book was released on 2023-12-30 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step into the world where fashion meets law, where innovation intertwines with tradition, and where haute couture unveils its secrets. In the 10th volume of the Series of the Center for Design, Fashion, and Advertisement Law (University of Silesia in Katowice), embark on a journey that delves deep into the long-forgotten haute couture ateliers. From groundbreaking marketing strategies to pioneering legal frameworks, from intricate technical designs to unparalleled branding techniques, this volume uncovers the multifaceted innovations that have shaped the landscape of fashion and beyond. Join us as we explore the intersection of creativity and legality, where every stitch tells a story of ingenuity and inspiration.

Pleasures in Socialism

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Publisher : Northwestern University Press
ISBN 13 : 0810126907
Total Pages : 357 pages
Book Rating : 4.09/5 ( download)

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Book Synopsis Pleasures in Socialism by : David Crowley

Download or read book Pleasures in Socialism written by David Crowley and published by Northwestern University Press. This book was released on 2010-10-31 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume shows how the rise of consumer culture took a unique form in Eastern Europe. It investigates the ways in which pleasurable activities were both a space in which these communist governments tried to insinuate themselves and thereby further expand the reach of their authority.

Historical Dictionary of the Fashion Industry

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1442239093
Total Pages : 748 pages
Book Rating : 4.98/5 ( download)

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Book Synopsis Historical Dictionary of the Fashion Industry by : Francesca Sterlacci

Download or read book Historical Dictionary of the Fashion Industry written by Francesca Sterlacci and published by Rowman & Littlefield. This book was released on 2017-06-30 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the first animal skin body coverings, to today’s high fashion collections, fashion has held an important role in the evolution of mankind. The fashion industry has, and continues to make, major contributions to our cultural and social environment. It is an industry that responds to our inherent longing for tribal belonging, our socio-economic needs, individual lifestyles, status stratification and profession apparel requirements. The fashion industry is fast-paced, complex and ever changing, in response to consumer needs. Throughout the world, vast numbers of people contribute to this industry, each with the shared goal of supplying an end product of a particular price point directed at a target consumer. This second edition of Historical Dictionary of the Fashion Industry contains a chronology, an introduction, appendixes, and an extensive bibliography. The dictionary section has over 1,400 cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations. This book is an excellent resource for students, researchers, and anyone wanting to know more about the fashion industry.

Inventions in Fashion

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Publisher : Cavendish Square Publishing, LLC
ISBN 13 : 1502623064
Total Pages : 114 pages
Book Rating : 4.65/5 ( download)

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Book Synopsis Inventions in Fashion by : Lisa Hiton

Download or read book Inventions in Fashion written by Lisa Hiton and published by Cavendish Square Publishing, LLC. This book was released on 2016-12-15 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is much more than what we wear. In fact, designing, fabricating, and styling clothes is an art form that relies on up-to-the-minute technology. Inventions in Fashion: From Rawhide to Rayon explores the trajectory of fashion from the first clothing worn by primitive humans to scientifically engineered fabrics. The book examines the development of rawhide, blue jeans, sewing machines, and rayon in chronological order. These inventions have applications well beyond the runway, and the book explains these effects, the stories of their inventors, and the ways earlier inventions influenced those that came after.

Fashion and Museums

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Publisher : A&C Black
ISBN 13 : 1472525248
Total Pages : 233 pages
Book Rating : 4.46/5 ( download)

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Book Synopsis Fashion and Museums by : Marie Riegels Melchior

Download or read book Fashion and Museums written by Marie Riegels Melchior and published by A&C Black. This book was released on 2014-08-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is fashion "in fashion" in museums today? This timely volume brings together expert scholars and curators to examine the reasons behind fashion's popularity in the twenty-first century museum and the impact this has had on wider museum practice. Chapters explore the role of fashion in the museum across a range of international case studies including the Costume Institute at the Metropolitan Museum of Art in New York, The Fashion Museum at Bath, ModeMuseum in Antwerp and many more. Contributions look at topics such as how fashion has made museums accessible to diverse audiences and how curators present broader themes and issues such as gender, class and technology innovatively through exhibiting fashion. Drawing on approaches from dress history, fashion studies, museum studies and curatorship, this engaging book will be key reading for students and scholars across a range of disciplines.

Fashion and Tourism

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1802629777
Total Pages : 298 pages
Book Rating : 4.74/5 ( download)

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Book Synopsis Fashion and Tourism by : Maria Gravari-Barbas

Download or read book Fashion and Tourism written by Maria Gravari-Barbas and published by Emerald Group Publishing. This book was released on 2023-12-14 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.

The House of Eliott: the Anxious Years

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Publisher : Xlibris Corporation
ISBN 13 : 1465330305
Total Pages : 404 pages
Book Rating : 4.07/5 ( download)

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Book Synopsis The House of Eliott: the Anxious Years by : Edward P. Rich

Download or read book The House of Eliott: the Anxious Years written by Edward P. Rich and published by Xlibris Corporation. This book was released on 2002-11-15 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: To his lifelong regret, Miles Bannister loses out when Evangeline Eliott the girl he loves marries his art school classmate Daniel Page. Miless millionaire father retaliates by making his son a director of The House of Eliott. From part-time illustrator, Miles and his father now became the new reality in the House. To please his father Miles proceeds to become both an engineer and a ruthless rags tycoon. Evie and Daniel leave for Paris and the bursary Daniel was awarded. Both come to espouse the liberal causes of the early thirties. As Miles flirts with the Nazis dressing their wives in clothes Evie designed, the Pages throw themselves into the international effort to save the Spanish Republic. Mr. Richs novel closes the story of The House of Eliott. Both up until the war and after, like a film noir, it is based on the real history of the nineteen thirties and the slow postwar recovery. Beatrice, her husband Jack, Evie and Daniel, Lord Alexander Montford, Penelope Maddox, Madge and Tilly, girls in the workroom, all play roles. They create one of the most endearing fashion houses in modern fiction as it survives The Anxious Years.

The Fundamentals of Fashion Management

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 135003083X
Total Pages : 200 pages
Book Rating : 4.31/5 ( download)

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Book Synopsis The Fundamentals of Fashion Management by : Susan Dillon

Download or read book The Fundamentals of Fashion Management written by Susan Dillon and published by Bloomsbury Publishing. This book was released on 2018-10-04 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.