Author : Aga Bojko
Publisher : Rosenfeld Media
ISBN 13 : 1933820918
Total Pages : 320 pages
Book Rating : 4.10/5 ( download)
Book Synopsis Eye Tracking the User Experience by : Aga Bojko
Download or read book Eye Tracking the User Experience written by Aga Bojko and published by Rosenfeld Media. This book was released on 2013-11-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.