Extended Reality

Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119695171
Total Pages : 275 pages
Book Rating : 4.72/5 ( download)

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Download or read book Extended Reality in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2021-07-26 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets. In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You’ll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers’ perception of their brands. You’ll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non‑profit spectrums. Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies. An insightful exploration of extended reality from a renowned thought leader, technologist, and futurist Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant. Discover insightful and illuminating case studies from businesses and organizations in a variety of industries, including Burger King, BMW, Boeing, and the U.S. Army, and see how they’re turning virtual, mixed, and augmented reality experiences into big wins for their stakeholders. You’ll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences. Ideal for executives, founders, business leaders and owners, and professionals of all sorts, Extended Reality in Practice is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented, virtual, and mixed reality tech and their limitless potential for enterprise.

Author : Ralf Doerner
Publisher : Springer Nature
ISBN 13 : 3030790622
Total Pages : 435 pages
Book Rating : 4.22/5 ( download)

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Download or read book Virtual and Augmented Reality (VR/AR) written by Ralf Doerner and published by Springer Nature. This book was released on 2022-01-12 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook offers a scientifically sound and at the same time practical introduction to Virtual and Augmented Reality (VR/AR). Readers will gain the theoretical foundation needed to design, implement or enhance VR/AR systems, evaluate and improve user interfaces and applications using VR/AR methods, assess and enrich user experiences, and develop a deeper understanding of how to apply VR/AR techniques. Whether utilizing the book for a principal course of study or reference reading, students of computer science, education, media, natural sciences, engineering and other subject areas can benefit from its in-depth content and vivid explanation. The modular structure allows selective sequencing of topics to the requirements of each teaching unit and provides an easy-to-use format from which to choose specific themes for individual self-study. Instructors are provided with extensive materials for creating courses as well as a foundational text upon which to build their advanced topics. The book enables users from both research and industry to deal with the subject in detail so they can properly assess the extent and benefits of VR/AR deployment and determine required resources. Technology enthusiasts and professionals can learn about the current status quo in the field of VR/AR and interested newcomers can gain insight into this fascinating world. Grounded on a solid scientific foundation, this textbook, addresses topics such as perceptual aspects of VR/AR, input and output devices including tracking, interactions in virtual worlds, real-time aspects of VR/AR systems and the authoring of VR/AR applications in addition to providing a broad collection of case studies.

Author : Anitha S. Pillai
Publisher : Springer Nature
ISBN 13 : 3030913945
Total Pages : 148 pages
Book Rating : 4.46/5 ( download)

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Download or read book Extended Reality Usage During COVID 19 Pandemic written by Anitha S. Pillai and published by Springer Nature. This book was released on 2022-01-24 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the benefits to online teaching incorporating extended reality technologies both from a teacher’s and from a students’ perspective. As we are all aware, the COVID-19 pandemic has created a worldwide lock down which is clearly visible in individuals’ shifting behaviour as they are keeping away from public contact, large events, weddings, places of worship, public transportation, restaurant, flights, shopping malls, etc. People across the world have adopted to Work From Home (WFH) concept using digital technology. They are teaching, learning, conducting meetings, seminars, etc., using digital medium. As people were not allowed to go out and buy things, online shopping was in demand and extensible reality helped in marketing the products and customers could also have a better shopping experience. Gaming industry has always brought in many new games for children and adults. Healthcare sector also leveraged the benefits of this technology to the fullest extent. The use of augmented and virtual reality in art and museum is also highlighted. Our book presents the different sectors that have benefitted using this technology during this time of crisis. This book will be very useful for students, professionals and researchers working in the area of virtual, augmented or mixed reality. Our aim is to bring out the use of this technology during the COVID-19 pandemic so that the readers are exposed to the various applications of this technology.

Author : Anacleto Correia
Publisher :
ISBN 13 : 9781668433997
Total Pages : 0 pages
Book Rating : 4.90/5 ( download)

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Download or read book Methodologies and Use Cases on Extended Reality for Training and Education written by Anacleto Correia and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The objective of this book is to describe, for the domain of education and training, the current research status of extended reality usage, discuss the foreseen advancements in the design and development of various types of immersive learning environments, as well as the emerging pedagogical innovations in the field"--

Author : David J. Chalmers
Publisher : W. W. Norton & Company
ISBN 13 : 0393635813
Total Pages : 544 pages
Book Rating : 4.12/5 ( download)

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Download or read book Reality+: Virtual Worlds and the Problems of Philosophy written by David J. Chalmers and published by W. W. Norton & Company. This book was released on 2022-01-25 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading philosopher takes a mind-bending journey through virtual worlds, illuminating the nature of reality and our place within it. Virtual reality is genuine reality; that’s the central thesis of Reality+. In a highly original work of “technophilosophy,” David J. Chalmers gives a compelling analysis of our technological future. He argues that virtual worlds are not second-class worlds, and that we can live a meaningful life in virtual reality. We may even be in a virtual world already. Along the way, Chalmers conducts a grand tour of big ideas in philosophy and science. He uses virtual reality technology to offer a new perspective on long-established philosophical questions. How do we know that there’s an external world? Is there a god? What is the nature of reality? What’s the relation between mind and body? How can we lead a good life? All of these questions are illuminated or transformed by Chalmers’ mind-bending analysis. Studded with illustrations that bring philosophical issues to life, Reality+ is a major statement that will shape discussion of philosophy, science, and technology for years to come.

Author : Paul Mealy
Publisher : John Wiley & Sons
ISBN 13 : 1119481422
Total Pages : 352 pages
Book Rating : 4.23/5 ( download)

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Download or read book Virtual & Augmented Reality For Dummies written by Paul Mealy and published by John Wiley & Sons. This book was released on 2018-06-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-understand primer on Virtual Reality and Augmented Reality Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, this book helps you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near future. With VR and AR poised to become mainstream within the next few years, an accessible book to bring users up to speed on the subject is sorely needed—and that’s where this handy reference comes in! Rather than focusing on a specific piece of hardware (HTC Vive, Oculus Rift, iOS ARKit) or software (Unity, Unreal Engine), Virtual & Augmented Reality For Dummies offers a broad look at both VR and AR, giving you a bird’s eye view of what you can expect as they continue to take the world by storm. * Keeps you up-to-date on the pulse of this fast-changing technology * Explores the many ways AR/VR are being used in fields such as healthcare, education, and entertainment * Includes interviews with designers, developers, and technologists currently working in the fields of VR and AR Perfect for both potential content creators and content consumers, this book will change the way you approach and contribute to these emerging technologies.

Author : Tara Altebrando
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1681197499
Total Pages : 388 pages
Book Rating : 4.94/5 ( download)

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Download or read book Take Me with You written by Tara Altebrando and published by Bloomsbury Publishing USA. This book was released on 2020-06-23 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Repeatedly surprising and genuinely chilling." - E. Lockhart, bestselling author of We Were Liars and Genuine Fraud From the acclaimed author of The Leaving comes a new psychological thriller that challenges our trust in the electronic devices we keep close. Eden, Eli, Marwan, and Ilanka barely know each other beyond having a class or two together. But when they are all summoned via messaging app to an empty classroom after school, they find a small cube sitting on a desk. Its sides light up with rules for them: Do not tell anyone about the device. Never leave the device unattended. And then, Take me with you . . . or else. At first they think it's some kind of prank or a social experiment orchestrated by the school administration. Still, they follow its instructions until the newly-formed group starts to splinter. Nobody has time for these games--their lives are complicated enough. But the device seems increasingly invested in the private details of their lives. And disobeying its rules has scary--even life-threatening--consequences . . . This timely thriller probes our dependence on personal technology and challenges the notion that our devices are keeping us connected. The truth may very well be the opposite.

Author : Dall'Acqua, Luisa
Publisher : IGI Global
ISBN 13 : 1799843408
Total Pages : 273 pages
Book Rating : 4.05/5 ( download)

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Download or read book Transdisciplinary Perspectives on Risk Management and Cyber Intelligence written by Dall'Acqua, Luisa and published by IGI Global. This book was released on 2020-08-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of artificial intelligence has created a vast amount of advancements within various professional sectors and has transformed the way organizations conduct themselves. The implementation of intelligent systems has assisted with developing traditional processes including decision making, risk management, and security. An area that requires significant attention and research is how these companies are becoming accustomed to computer intelligence and applying this technology to their everyday practices. Transdisciplinary Perspectives on Risk Management and Cyber Intelligence is a pivotal reference source that provides vital research on the application of intelligent systems within various professional sectors as well as the exploration of theories and empirical findings. While highlighting topics such as decision making, cognitive science, and knowledge management, this publication explores the management of risk and uncertainty using training exercises, as well as the development of managerial intelligence competency. This book is ideally designed for practitioners, educators, researchers, policymakers, managers, developers, analysts, politicians, and students seeking current research on modern approaches to the analysis and performance of cyber intelligence.

Author : Aneta Mancewicz
Publisher :
ISBN 13 : 1009050478
Total Pages : 96 pages
Book Rating : 4.70/5 ( download)

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Download or read book Extended Reality Shakespeare written by Aneta Mancewicz and published by . This book was released on 2024-05-29 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element argues for the importance of extended reality as an innovative force that changes the understanding of theatre and Shakespeare. It shows how the inclusion of augmented and virtual realities in performance can reconfigure the senses of the experiencers, enabling them to engage with technology actively. Such engagements can, in turn, result in new forms of presence, embodiment, eventfulness, and interaction. In drawing on Shakespeare's dramas as source material, this Element recognises the growing practice of staging them in an extended reality mode, and their potential to advance the development of extended reality. Given Shakespeare's emphasis on metatheatre, his works can inspire the layering of environments and the experiences of transition between the environments both features that distinguish extended reality. The author's examination of selected works in this Element unveils creative convergences between Shakespeare's dramaturgy and digital technology.

Author : Samiya Khan
Publisher : Academic Press
ISBN 13 : 0323985394
Total Pages : 304 pages
Book Rating : 4.90/5 ( download)

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Download or read book Extended Reality for Healthcare Systems written by Samiya Khan and published by Academic Press. This book was released on 2022-10-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extended Reality for Healthcare Systems: Recent Advances in Contemporary Research focuses on real world applications in medicine, also providing an overview of emerging technologies. The book includes case studies that break down the ways in which this technology has and can be used, while also taking readers through evidence, best practices and obstacles. Sections emphasize evidence, research-based practices and work. Content coverage includes Enhancing Medical Education with AR/VR, and XR: The Future of Surgery and Building Systems for Enhanced Health, and more. Readers will learn how to use this technology to improve existing systems by enhancing precision and reducing costs. Other sections cover extended reality in elderly care and remote monitoring of patients, building systems for enhanced health, including telehealth and telepsychiatry, using AR and VR in medical education, and designing technology for use in telesurgery. Offers advice on the development of state-of-the-art tech-driven healthcare systems and technologies for improving the quality of healthcare Focuses on healthcare solutions that are inclusive and cost-effective Discusses the future, limitations and challenges associated with the use and adoption of XR for healthcare