Experience Design For Customer Service

Author : Mark Stanley Pmp
Publisher : Jones Media Publishing
ISBN 13 : 9781945849770
Total Pages : 110 pages
Book Rating : 4.70/5 ( download)

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Download or read book Experience Design for Customer Service written by Mark Stanley Pmp and published by Jones Media Publishing. This book was released on 2019-03-05 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Senior executives from a well-known company have gathered at an off-site meeting. They are there to review the latest company results before they will be released to the public. Revenue is flat, profits are not growing, and customers are not saying nice things on social media. No one at the meeting has a clear idea of why, and there aren't any new ideas on the table. The only thing everyone seems to be good at is offering excuses about why things are the way they are. After all, the search for someone to blame is always successful. Are you at that point with your company? Do you struggle with aligning the service you deliver to the promise made by your brand? Which stage of grief are you in: denial, anger, bargaining, or depression? Or have you reached the point of acceptance that it's time to change? Experience Design for Customer Service: How to go from mediocre to great! introduces The Service Trifecta, the three fundamental pillars of iconic service: What job were you hired to do? How will you do the job efficiently? How can you create an effective, memorable experience? Are you are looking for logical, intuitive, concrete steps you can take right now? Steps that will deliver a differentiated experience for your customers? Then this book is for you. The concepts outlined inside are used by leading companies around the world. It works for them, and it will work for you. Open it up and see for yourself! Praise For Experience Design For Customer Service: "Experience Design for Customer Service is for everyone who wants to turn their mundane service interactions into engaging encounters, experiences that create a memory within each individual customer. Mark Stanley (one of our Certified Experience Economy Experts) masterfully shows you step by step how to make it happen - while properly noting that it won't be easy, but it will be worth it." - B. Joseph Pine II, co-author, The Experience Economy "Useful without being overused. Stanley excels at giving real life advice for real life situations, neatly grounded in solid, down-to-earth theory. If you're in the business of improving your business, this book is for you." - Claus Raasted, Co-Founder, the College of Extraordinary Experiences "Mark Stanley has boiled down the often nebulous and frustrating world of customer service with his neat, clear, and actionable Service Trifecta. By taking his 30-question survey on each of the three areas (Jobs to be done, Process efficiency, and Memorable experiences), and then his final survey on change readiness, you will be well on the way to upgrade, significantly, your customers' experience with your brand, and your service operations. Mark's emphasis on story telling is also spot on, an excellent reminder to make sure that your employees and your customers, and indeed the entire enterprise, needs to collect, assess, and circulate good stories and bad stories. I highly recommend Experience Design for Customer Service: How to go from mediocre to great!" - Bill Price, author, The Best Service Is No Service "A frictionless service experience generates instant joys to customers and is soon to be forgot; a branded service experience creates memorable pleasures and builds your brand. Mark Stanley will help you to make the right choice and achieve your goals!" - Sampson Lee, author, PIG Strategy: Make Customer Centricity Obsolete and Start a Resource Revolution "Customer Experience is more than saying we care about our loyal subscribers. It's providing value that drives loyalty and retention." - Jerry Hill, Vice President Consumer Sales & Marketing Operations at Gannett USA TODAY

Author : Alan Pennington
Publisher : Pearson UK
ISBN 13 : 1292148470
Total Pages : 233 pages
Book Rating : 4.72/5 ( download)

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Download or read book The Customer Experience Manual written by Alan Pennington and published by Pearson UK. This book was released on 2016-09-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Ben Reason
Publisher : John Wiley & Sons
ISBN 13 : 1118988922
Total Pages : 214 pages
Book Rating : 4.23/5 ( download)

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Download or read book Service Design for Business written by Ben Reason and published by John Wiley & Sons. This book was released on 2015-12-14 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.

Author : Patrick Newbery
Publisher : John Wiley & Sons
ISBN 13 : 1118728394
Total Pages : 244 pages
Book Rating : 4.90/5 ( download)

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Download or read book Experience Design written by Patrick Newbery and published by John Wiley & Sons. This book was released on 2013-08-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey. Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers. Explains how to use experience-centric design for better customer engagement Offers a framework for thinking and talking about "experience design," from a company and customer perspective Authors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experience design company that solves business challenges through design to create integrated brand, product, and service experiences Improve the quality of the experiences customers have with your company and watch engagement soar.

Author : Brian Solis
Publisher : John Wiley & Sons
ISBN 13 : 1118526805
Total Pages : 256 pages
Book Rating : 4.04/5 ( download)

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Download or read book X written by Brian Solis and published by John Wiley & Sons. This book was released on 2015-10-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X

Author : Bert Smit
Publisher : Routledge
ISBN 13 : 1317217861
Total Pages : 536 pages
Book Rating : 4.62/5 ( download)

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Download or read book Sustainable Customer Experience Design written by Bert Smit and published by Routledge. This book was released on 2018-05-30 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach. Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.

Author : Thomas A. Stewart
Publisher : HarperCollins
ISBN 13 : 0062415700
Total Pages : 336 pages
Book Rating : 4.07/5 ( download)

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Download or read book Woo, Wow, and Win written by Thomas A. Stewart and published by HarperCollins. This book was released on 2016-11-29 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up. Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service—to provide an experience that matches a customer’s expectations with every interaction and serves the company’s needs. When customers have more choices than ever before, study after study reveals that it’s the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products. Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy, not about acceding to customer dictates. Woo, Wow, and Win teaches you how to create "Ahhh" moments when the customer makes a positive judgment, and to avoid Ow" moments—when you lose a sale or worse, customer trust. Whether you’re giving a haircut, selling life insurance, or managing an office building, your customer is as much a part of your business as your employees are. Together, you and customers create a bank of trust; fueled by knowledge of each other’s skills and preferences. This is Customer Capital, the authors explain, and it is jointly owned. But it’s up to you to manage it profitably. Innovative yet grounded in real world examples, Woo, Wow, and Win is the key strategy for winning customers—and keeping them.

Author : Andy Polaine
Publisher : Rosenfeld Media
ISBN 13 : 1933820616
Total Pages : 216 pages
Book Rating : 4.13/5 ( download)

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Download or read book Service Design written by Andy Polaine and published by Rosenfeld Media. This book was released on 2013-03-13 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.

Author : Simon Robinson
Publisher : Lulu.com
ISBN 13 : 0995715807
Total Pages : 250 pages
Book Rating : 4.06/5 ( download)

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Download or read book Customer Experiences with Soul: A New Era in Design written by Simon Robinson and published by Lulu.com. This book was released on 2017-06-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering book explains how a whole organisation can come together to evolve an entirely new way of being in the world. It introduces the Holonomic Circle, a new tool which provides a holistic framework for designers, corporate executives, creative leaders and those starting a new business or initiative to explore the principles underlying the dynamics of soulful customer experiences. The insights from the authors will help you take a radically new approach to customer experience design; fully integrate purpose, goals and strategy with customer experience; implement human values across the whole organisation; and develop long-term and more meaningful relationships with your customers. Customer Experiences with Soul: A New Era in Design provides the guidance needed for developing, structuring and implementing customer experiences with soul, helping you to build and grow authentic businesses and organisations which honour what it is to be human in our world.

Author : Don Norman
Publisher : Basic Books
ISBN 13 : 0465004172
Total Pages : 276 pages
Book Rating : 4.71/5 ( download)

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Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.