Expanding The Audience For The Performing Arts

Author : Alan R. Andreasen
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.01/5 ( download)

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Download or read book Expanding the Audience for the Performing Arts written by Alan R. Andreasen and published by . This book was released on 1990 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Met lit. opg. By trying to understand the process by which someone becomes a committed, involved arts attender the author gives recommendations for the future development of arts audiences. The paper describes consumers at various stages in this process, attempts to learn what seems most related to transitions between stages, and then makes recommendations for both managerial action and further research based on the model and the study's primary findings.

Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.56/5 ( download)

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Download or read book Expanding the Audience for the Performing Arts written by and published by . This book was released on 1992 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Ben Walmsley
Publisher : Springer Nature
ISBN 13 : 3030266532
Total Pages : 248 pages
Book Rating : 4.30/5 ( download)

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Download or read book Audience Engagement in the Performing Arts written by Ben Walmsley and published by Springer Nature. This book was released on 2019-09-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.

Author : Nat Eek
Publisher : Sunstone Press
ISBN 13 : 0865347980
Total Pages : 382 pages
Book Rating : 4.84/5 ( download)

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Download or read book Expanding the New Audience for Theatre written by Nat Eek and published by Sunstone Press. This book was released on 2011-03 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: In June 1965 a group of dedicated professional artists of the theatre met in Paris, France, to create the International Association of Theatre for Children and Youth (ASSITEJ). This edition covers the organization from 1976-1990, a period of the greatest divisiveness, which ultimately resulted in a rededication and a worldwide expansion under new leadership.

Author : Julia A. Helmstadter
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.20/5 ( download)

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Download or read book Retaining and Expanding Performing Arts Audiences, One Raving Fan at a Time written by Julia A. Helmstadter and published by . This book was released on 1996 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jennifer Radbourne
Publisher : Intellect (UK)
ISBN 13 : 9781841507132
Total Pages : 0 pages
Book Rating : 4.3X/5 ( download)

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Download or read book The Audience Experience written by Jennifer Radbourne and published by Intellect (UK). This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides guidance about understanding and researching your audience. The book provides international best-practice case studies of projects that employ innovative methods to build knowledge of their audience. The collection presents internationally renowned scholars' current research on contemporary practices, framed by newly emerging theory. 'The Audience Experience' identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences have transformed the expectations of performance, and 'The Audience Experience' explores key trends in the contemporary presentation of performing arts.

Author : Joanne Scheff Bernstein
Publisher : John Wiley & Sons
ISBN 13 : 111804682X
Total Pages : 325 pages
Book Rating : 4.21/5 ( download)

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Download or read book Arts Marketing Insights written by Joanne Scheff Bernstein and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.

Author : Paul DiMaggio
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.93/5 ( download)

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Download or read book Audience Studies of the Performing Arts and Museums written by Paul DiMaggio and published by . This book was released on 1978 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Brett Ashley Crawford
Publisher : John Wiley & Sons
ISBN 13 : 1394203551
Total Pages : 242 pages
Book Rating : 4.50/5 ( download)

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Download or read book Raising the Curtain written by Brett Ashley Crawford and published by John Wiley & Sons. This book was released on 2024-01-31 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how emerging technologies benefit artists and performing arts organizations Raising the Curtain: Technology Success Stories from Performing Arts Leaders and Artists focuses on empowering artists and performing arts organizations in theater, dance, and music to grow audiences and to increase impact through smart and strategic uses of technology. This book will help you effectively increase your artistic and administrative reach in order to expand your outreach to diverse audiences, without breaking the bank. In fact, you’ll be more efficient by choosing multi-function technologies that work for you. You’ll also see how advanced software can extend your donor reach—and ensure that you’re contacting donors at the right time. You can also maximize your organization’s brand by incorporating social media, AI tools, media streaming platforms, and more. Inside, you’ll learn about the most useful tech tools out there, including a wide breadth of technology, from Tessitura to A.I., from the success stories of artists such as Emmet Cohen and Jane Monheit, and organizations such as Attack Theatre and The Kennedy Center. Even more importantly, you’ll gain the confidence you need to incorporate technology into all areas of your organization in order to define your path to greater success. Discover software platforms, online tools, and other interactive technologies useful to designers, artists, and arts organizations Save money, expand your reach, and future-proof your performing arts organization or career Lead conversations about technologies and digital opportunities with staff, board members, or donors Get an overview of technology that addresses the unique opportunities and challenges facing the performing arts industry This book is a great resource for performing arts administrators and artists to learn new ideas about technology solutions. Administrators, leaders, and performers alike will appreciate the opportunity to bring art to audiences using today’s latest innovations.

Author : Stephanie E. Pitts
Publisher : Routledge
ISBN 13 : 1000167356
Total Pages : 214 pages
Book Rating : 4.51/5 ( download)

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Download or read book Understanding Audience Engagement in the Contemporary Arts written by Stephanie E. Pitts and published by Routledge. This book was released on 2020-09-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on unique multi-arts, multi-city scholarly research, Understanding Audiences for the Contemporary Arts makes a timely and urgent contribution to debates about the place of arts and culture in contemporary society. The authors critically interrogate the challenges of access, diversity, privilege and responsibility in contemporary art. Asking who benefits from, pays for and consumes the arts, the book highlights fresh, forward-thinking audience and organisational attitudes that show the potential of live arts engagement to contribute to engaged citizenship. Complemented by comparative global analysis, the cutting-edge insights in this book are relevant for interdisciplinary researchers across audience studies and beyond. Enhanced by a new framework for the understanding audience engagement, the book is relevant to scholars, policymakers and reflective practitioners across the spectrum of arts and cultural industries management. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a CC BY-NC-ND 4.0 license here.