Evolution Of Destination Planning And Strategy

Author : Larry Dwyer
Publisher : Springer
ISBN 13 : 3319422464
Total Pages : 302 pages
Book Rating : 4.66/5 ( download)

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Download or read book Evolution of Destination Planning and Strategy written by Larry Dwyer and published by Springer. This book was released on 2016-11-24 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes. The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.67/5 ( download)

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Download or read book Evolution of Destination Planning and Strategy written by and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Ernie Heath
Publisher : John Wiley & Sons
ISBN 13 : 0471540676
Total Pages : 244 pages
Book Rating : 4.70/5 ( download)

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Download or read book Marketing Tourism Destinations written by Ernie Heath and published by John Wiley & Sons. This book was released on 1992-04-16 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

Author : Helene von Magius Møgelhø
Publisher : Business Expert Press
ISBN 13 : 1637420617
Total Pages : 156 pages
Book Rating : 4.14/5 ( download)

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Download or read book Overtourism written by Helene von Magius Møgelhø and published by Business Expert Press. This book was released on 2021-06-09 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overtourism examines the increasingly important role of destination management and effective stakeholder engagement in order to maximize the economic contribution of tourism while avoiding the potential pitfalls of overtourism. Rapid growth in international tourism has led to the emergence of the overtourism phenomenon. It is a situation where high tourist numbers start to cause tensions with local residents and communities owing to what they consider to be negative impacts on their quality of life including overcrowding, congestion, housing shortages, and changes in the retail sector. Overtourism can occur in any type of destination be it urban or rural in a developed or developing country. The author does not consider a global reduction in international travel as a likely long-term solution to addressing overtourism. Rather, destinations should prepare for continuous growth in both international tourist arrivals and domestic tourism in the longer term. Overtourism can often be reversed or averted through effective destination management. This requires engaging with key stakeholders and the local community to ensure that the local residents’ quality of life is preserved while at the same time delivering a high-quality experience for visitors. The coronavirus pandemic has provided destinations with an opportunity to reflect and decide how they want to recover and become more resilient and sustainable in the long term.

Author : Nazmi Kozak
Publisher : Springer
ISBN 13 : 3030169812
Total Pages : 323 pages
Book Rating : 4.17/5 ( download)

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Download or read book Tourist Destination Management written by Nazmi Kozak and published by Springer. This book was released on 2019-04-27 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.

Author : Dr Brynhild Granås
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1472416600
Total Pages : 293 pages
Book Rating : 4.05/5 ( download)

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Download or read book Tourism Destination Development written by Dr Brynhild Granås and published by Ashgate Publishing, Ltd.. This book was released on 2014-05-28 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although blurred and heavily contested, the concept of ‘tourist destination’ still deserves careful attention. Despite its unstable characteristics, ‘destination’ is a central and meaningful term in play among all parties in the field of tourism, including tourists, tourism operators, and politicians, as well as students and tourism scholars. This anthology draws on different approaches and discourses of tourism destination development, while focusing on how they are shaped and reshaped and how they should be read and rehearsed. The book reveals dominant as well as alternative approaches to the field. The authors demonstrate how tourism destinations are commercial, but socially embedded; how they are both material and territorial, but at the same time socially constructed; how production of touristic brands and images are vital, but contested. Such tensions are unfolded through paradigmatic discussions and a series of case studies from the northern hemisphere. The chapters in the book investigate how destination development is catalysed through theming, how changing environments lead to reorientations, and how destinations are political. Altogether, the book provides experts and students with an up-to-date theoretical and empirical insight into tourist destinations.

Author : Peter E. Murphy
Publisher : Channel View Publications
ISBN 13 : 9781873150832
Total Pages : 460 pages
Book Rating : 4.30/5 ( download)

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Download or read book Strategic Management for Tourism Communities written by Peter E. Murphy and published by Channel View Publications. This book was released on 2004-01-01 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.

Author : Youcheng Wang
Publisher : CABI
ISBN 13 : 9781845937003
Total Pages : 370 pages
Book Rating : 4.07/5 ( download)

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Download or read book Tourism Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011-03-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].

Author : Peter Keller
Publisher : Erich Schmidt Verlag GmbH & Co KG
ISBN 13 : 9783503110889
Total Pages : 336 pages
Book Rating : 4.87/5 ( download)

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Download or read book Real Estate and Destination Development in Tourism written by Peter Keller and published by Erich Schmidt Verlag GmbH & Co KG. This book was released on 2008 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real estate is one of the driving factors of destination development. In some destinations value added from the construction and sales of second homes even surpasses value added created in the traditional tourism sector. This book, edited by Peter Keller and Thomas Bieger, contributes to the deeper understanding of the dynamics of real estate development in destinations: the role, structure and development of destination real estate markets; evolving real estate business models in destinations; the socio-economic impacts of real estate on destinations; optimizing destination capacity through real estate management strategies, and public-private governance approaches for managing holiday property market development. The book provides a unique database for the important topic of real estate and destination development in tourism with contributions from 43 researchers and 18 case studies.

Author : Almir Peštek
Publisher : Emerald Group Publishing
ISBN 13 : 1789737559
Total Pages : 272 pages
Book Rating : 4.54/5 ( download)

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Download or read book Gastronomy for Tourism Development written by Almir Peštek and published by Emerald Group Publishing. This book was released on 2020-08-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gastronomy for Tourism Development provides readers with insight into the political reasons all countries in the region pay little attention to the common gastronomic heritage. It challenges the issues faced by those within the industry, addressing the potential for the region to become a sustainable and attractive European food destination.