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Author : Fred Joyal
Publisher : Futuredontics Incorporated
ISBN 13 : 9780615276816
Total Pages : 266 pages
Book Rating : 4.14/5 ( download)
Download or read book Everything is Marketing written by Fred Joyal and published by Futuredontics Incorporated. This book was released on 2009 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred Joyal
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.32/5 ( download)
Download or read book Everything is Marketing written by Fred Joyal and published by . This book was released on 2009 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Aaron Goldman
Publisher : McGraw Hill Professional
ISBN 13 : 9780071746212
Total Pages : 341 pages
Book Rating : 4.18/5 ( download)
Download or read book Everything I Know about Marketing I Learned From Google written by Aaron Goldman and published by McGraw Hill Professional. This book was released on 2010-08-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want Market Share? Google It! “Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” —Brian Morrissey, Digital Editor, Adweek “An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business.” —Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki About the Book You know you’ve hit it big when your name becomes a verb—and no one knows that better than Google. In just over 10 years, Google has become the world’s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn’t do a lot of what has traditionally been viewed as marketing. But in today’s digital world, marketing has taken new shape—and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google’s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google’s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don’t Interrupt: Join the conversation— but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to “organize the world’s information,” Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization’s marketing—and engage more customers than ever.
Author : Grant Leboff
Publisher : Kogan Page Publishers
ISBN 13 : 0749460512
Total Pages : 232 pages
Book Rating : 4.18/5 ( download)
Download or read book Sticky Marketing written by Grant Leboff and published by Kogan Page Publishers. This book was released on 2011-01-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks 'not what your marketing can do for you, but what your marketing can do for your customer'. Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement', not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. Sticky Marketing proves that marketing should now be about value creation if you want to truly engage with your customers. It is only by providing value that you can win the battle for customer attention - stop shouting and start a conversation.
Author : Regis McKenna
Publisher :
ISBN 13 : 9780000911087
Total Pages : pages
Book Rating : 4.89/5 ( download)
Download or read book Marketing Is Everything written by Regis McKenna and published by . This book was released on 1991-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cathey Armillas
Publisher :
ISBN 13 : 9780985005405
Total Pages : 274 pages
Book Rating : 4.08/5 ( download)
Download or read book The Unbreakable Rules of Marketing written by Cathey Armillas and published by . This book was released on 2012-06-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: All marketing is about getting people to love you. That's what it come down to, doesn't it? Love. This book is about the 9 1/2 rules that govern how to get that love--for you, your company, your products, your ideas, your casue, or your dog. No matter what you're trying to market, you have to obey these rules. They're unbreakable.
Author : Jay Abraham
Publisher : Macmillan
ISBN 13 : 9780312284541
Total Pages : 388 pages
Book Rating : 4.43/5 ( download)
Download or read book Getting Everything You Can Out of All You've Got written by Jay Abraham and published by Macmillan. This book was released on 2001-10-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abraham--trusted advisor to America's top corporations--has written his first major book for anyone seeking fresh ideas on supercharging personal or business success.
Author : G.F. Tanham
Publisher : Decision2Buy
ISBN 13 : 0997245514
Total Pages : 200 pages
Book Rating : 4.16/5 ( download)
Download or read book Selling Is Everything written by G.F. Tanham and published by Decision2Buy. This book was released on 2016-04-26 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling is everything delivers as no other book to share how we all purchase everything in our lives, personally and professionally. Understanding other people’s desire to get "What’s in it for me?" is the most important key to selling and this book delivers on how. In this book you will learn: How each of us uses the same buying process for every purchase be it goods, services, ideas, relationships, friendships, passions or desires. * The four (4) phases we all utilize when we make a decision to buy anything. * How to calm your mind to listen to others "What’s in it for me?" needs, goals and desires and sell them what they want. * How to use the Decision2buy process to better communicate, build relationships and reach common win-win outcomes together. * How to manage the buying process to meet your buyers needs and goals faster. * How to use the lessons in this book to improve you daily interactions with everyone in your life. * How to think outside of your mind and like that of others by learning their buying process and needs. * How to sell more and faster with the same amount of time and effort. * How to be a better listener and problem solver becoming more valuable to yourself, family, friends, business and clients. * How "closing" becomes just a natural course of events in the selling process. * What others are saying about Selling is Everything: "G.F. has captured the deep essence of sales and offers practical and implementable ideas to take your sales from good to great. Whether you are a CEO, CMO, Sales Executive or sales person of any level, you need this knowledge." "For our employees going forward Selling is Everything will be a must read since it covers a lot on just how to relate to others (which is a tough thing to find these days). I think that along with cell phones and the internet, many have lost their way when it comes to communicating, relating, AND making friends with others Selling is Everything fills that gap." "This book is the missing link that will take a salesperson from good to great. There are tried and true methods that will save you much time in connecting with your prospects." "Selling is Everything covers it all and then some. It is a fresh new approach to selling." "After reading Selling is Everything, you will be armed with great tools that make failure to sell, next to impossible."
Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470900520
Total Pages : 196 pages
Book Rating : 4.29/5 ( download)
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Author : John Jessup
Publisher : Arcturus Publishing
ISBN 13 : 1398818674
Total Pages : 732 pages
Book Rating : 4.75/5 ( download)
Download or read book A Degree in a Book: Marketing written by John Jessup and published by Arcturus Publishing. This book was released on 2022-04-01 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, highly visual guide to everything you can learn in a Marketing degree. This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Includes topics such as: • Management • Market research • Product development • Buyer behavior and the impact of popular culture, ethics and social responsibility • Digital marketing including social media and SEO • Retail - in all its many forms • How lockdown and the global pandemic has changed the world of marketing Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business. ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.
