Everyday Public Relations For Lawyers 2nd Edition

Author : Gina Rubel
Publisher :
ISBN 13 : 9781733373609
Total Pages : pages
Book Rating : 4.08/5 ( download)

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Download or read book Everyday Public Relations for Lawyers written by Gina Rubel and published by . This book was released on 2019-08-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach.

Author : Gina Rubel
Publisher :
ISBN 13 : 9781691238897
Total Pages : 185 pages
Book Rating : 4.99/5 ( download)

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Download or read book Everyday Public Relations for Lawyers, 2nd Edition written by Gina Rubel and published by . This book was released on 2019-09-05 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday Public Relations for Lawyers, 2nd Edition (AttorneyatWork.com, 2019), is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and don'ts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice: **Start your PR journey by walking through the strategic planning process. ** Learn how to establish ethical and measurable public relations goals and objectives. **Define how you want to be perceived, identify your key messages, and determine your target audiences. **Execute your plan with effective communications and smart media outreach. Practical Guidance for Seasoned Lawyers, New Associates, and Law Students. The updated and expanded second edition includes everything you need to know about modern law firm public relations: ** Chapter 1: Everyday Public Relations for Lawyers: A Primer ** Chapter 2: Steps in Law Firm Public Relations Planning ** Chapter 3: Putting the Media to Work for You ** Chapter 4: Writing for Thought Leadership ** Chapter 5: Leveraging Speaking Engagements ** Chapter 6: Special Events that Get Attention ** Chapter 7: Law Firm Awards, Ratings, and Directories ** Chapter 8: Media Outreach ToolsChapter ** 9: Leave a Lasting ImpressionChapter 10: Social Media Engagement ** Chapter 11: How to Measure Public Relations ** Chapter 12: Legal Marketing Ethics ** Chapter 13: Planning for a Crisis. Attorney at Work, Publisher.

Author : Gina Furia Rubel
Publisher :
ISBN 13 : 9780980171907
Total Pages : 163 pages
Book Rating : 4.03/5 ( download)

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Download or read book Everyday Public Relations for Lawyers written by Gina Furia Rubel and published by . This book was released on 2007 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : David E. Gumpert
Publisher : Section of Law Practice Management
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.78/5 ( download)

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Download or read book Do-it-yourself Public Relations written by David E. Gumpert and published by Section of Law Practice Management. This book was released on 1995 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author offers advice and guidance to help readers develop a cost-effective PR game plan. He reveals what editors look for in a press release, how you can position yourself as a valuable source and how to grab a busy reporter's attention.

Author : American Bar Association. House of Delegates
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.30/5 ( download)

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Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Author : Richard S. Levick
Publisher : Stop the Presses
ISBN 13 : 0975998528
Total Pages : 257 pages
Book Rating : 4.26/5 ( download)

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Download or read book Stop the Presses written by Richard S. Levick and published by Stop the Presses. This book was released on 2007 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Stop the presses ..." is a communications survival manual for the Internet Age. With over 50,000 copies in print, the second edition of this acclaimed book is a must-read for C-Suites, legal counsel, and communications specialists. Updated text includes fresh material covering the online media that are now so decisive for brand and reputation management, along with extensive discussion of recent industry crises, from product recalls to data security breaches. "Stop the presses" defines the best communications practices for corporations, countries, and high-profile individuals facing trials by fire in the Court of Public Opinion. Here are the dos and don'ts of crisis planning and media relations-print and broadcast as well as blogs and other online media-with in-depth analyses of cross-border issues, SEC investigations, law firm crises, product liability, antitrust, health care, and more. "Stop the presses" now includes an insightful preface by legendary brand guru Jack Trout." --Descripción del editor.

Author : James F. Haggerty
Publisher : American Bar Association
ISBN 13 : 9781590319857
Total Pages : 356 pages
Book Rating : 4.50/5 ( download)

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Download or read book In the Court of Public Opinion written by James F. Haggerty and published by American Bar Association. This book was released on 2009 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is your essential guide to understanding how public relations during lawsuits should be handled with the same seriousness and care as any other aspect of the case. Whether you're a lawyer at an outside law firm, corporate counsel, a publicist, a business executive or a senior communications professional, you need a system for managing communications during litigation, to ensure that you win this critical battle.

Author : Eric Yaverbaum
Publisher : John Wiley & Sons
ISBN 13 : 111805279X
Total Pages : 391 pages
Book Rating : 4.92/5 ( download)

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Download or read book Public Relations For Dummies written by Eric Yaverbaum and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

Author : Karla K. Gower
Publisher : Waveland Press
ISBN 13 : 1478636912
Total Pages : 120 pages
Book Rating : 4.15/5 ( download)

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Download or read book Legal and Ethical Considerations for Public Relations written by Karla K. Gower and published by Waveland Press. This book was released on 2017-12-08 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations frequently reflects the conscience of an organization. Public relations professionals must ask the right questions when advising organizations on the best ways to protect themselves from damage or liability. A better understanding of ethics helps formulate those questions and educate management on the ethical consequences of corporate action. Karla Gower has updated Legal and Ethical Considerations for Public Relations to reflect recent case law and the prevalence of social media in our lives and in public relations practice. She considers ethical standards, the development of First Amendment law, corporate and commercial speech, lobbying, protecting creative property, and other specific areas of the law. In addition, Gower highlights important cases and breaks down how their decisions have impacted current law. Readers will learn to collaboratively resolve corporate crises not just in the classroom, but throughout their professional careers.

Author : Merry Aronson
Publisher : John Wiley & Sons
ISBN 13 : 0787986313
Total Pages : 370 pages
Book Rating : 4.15/5 ( download)

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Download or read book The Public Relations Writer's Handbook written by Merry Aronson and published by John Wiley & Sons. This book was released on 2007-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.