Ethical Hospital Branding Marketing

Author : Mohammed Ilias
Publisher : Notion Press
ISBN 13 : 1637455208
Total Pages : 219 pages
Book Rating : 4.03/5 ( download)

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Download or read book Ethical Hospital Branding & Marketing written by Mohammed Ilias and published by Notion Press. This book was released on 2021-03-26 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Marketing a bad word in healthcare? I don't think so. Marketing has a Noble Responsibility! Governments spend billions of dollars on marketing health awareness to safeguard people against deadly diseases. It’s all about the rightful use of marketing that matters. why do they depend on marketing? Because they know only through the rightful use of marketing, these life-saving messages can reach the masses in no time and save them. If one can dig deeper and understand, it is not marketing, which is bad but human greed. The real nature of marketing is pure - it has all the essentials in making good, reach people faster. Then, where have we gone wrong - its the approach that matters. Hospitals using retail formats in marketing communication is not a welcome move; in fact, it degrades their brand when people start observing discounts, camps & master health checkups as baits, they lose faith in the hospital. Hospital Marketing is not to create hype but to genuinely help people. No one lives in this world without needing healthcare, but what has to be understood is how you build trust with your marketing communication so that they come to you when they are in need. This book aims to throw light on the true nature of hospital marketing, which is not revealed to hospital owners/ administrators/ marketers before in this format.

Author : Mohammed Ilias
Publisher : Notion Press
ISBN 13 : 9781637455197
Total Pages : 242 pages
Book Rating : 4.94/5 ( download)

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Download or read book Ethical Hospital Branding & Marketing: 15 Proven Strategies to Build Your Hospital Brand Both Online & Offline written by Mohammed Ilias and published by Notion Press. This book was released on 2021-03-16 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Marketing a bad word in healthcare? I don't think so. Marketing has a Noble Responsibility! Governments spend billions of dollars on marketing health awareness to safeguard people against deadly diseases. It's all about the rightful use of marketing that matters. why do they depend on marketing? Because they know only through the rightful use of marketing, these life-saving messages can reach the masses in no time and save them. If one can dig deeper and understand, it is not marketing, which is bad but human greed. The real nature of marketing is pure - it has all the essentials in making good, reach people faster. Then, where have we gone wrong - its the approach that matters. Hospitals using retail formats in marketing communication is not a welcome move; in fact, it degrades their brand when people start observing discounts, camps & master health checkups as baits, they lose faith in the hospital. Hospital Marketing is not to create hype but to genuinely help people. No one lives in this world without needing healthcare, but what has to be understood is how you build trust with your marketing communication so that they come to you when they are in need. This book aims to throw light on the true nature of hospital marketing, which is not revealed to hospital owners/ administrators/ marketers before in this format.

Author : Catholic Health Association of the United States
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.06/5 ( download)

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Download or read book Ethical Issues in Healthcare Marketing written by Catholic Health Association of the United States and published by . This book was released on 1990 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Vicki D. Lachman
Publisher : Springer Publishing Company
ISBN 13 : 0826110894
Total Pages : 288 pages
Book Rating : 4.93/5 ( download)

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Download or read book Ethical Challenges in Health Care written by Vicki D. Lachman and published by Springer Publishing Company. This book was released on 2009-06-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Print+CourseSmart

Author : Borges, Ana Pinto
Publisher : IGI Global
ISBN 13 : 1799830365
Total Pages : 244 pages
Book Rating : 4.68/5 ( download)

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Download or read book New Techniques for Brand Management in the Healthcare Sector written by Borges, Ana Pinto and published by IGI Global. This book was released on 2021-01-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.

Author : Hagai Gringarten
Publisher : Routledge
ISBN 13 : 0429809336
Total Pages : 196 pages
Book Rating : 4.30/5 ( download)

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Download or read book Ethical Branding and Marketing written by Hagai Gringarten and published by Routledge. This book was released on 2019-04-15 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself. In a contemporary environment of "truthiness" and fake news, it is more important than ever to review core principles of ethics and to reassess how these principles apply to today’s branding and marketing practices. This book addresses practices in ethical branding and corporate culture. It includes such topics as truth, integrity, value, vulnerability, and differentiation. Collectively, these cases provide a contemporary overview of intriguing scenarios and best practices in ethical branding. The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.

Author : Gabriele Meiselwitz
Publisher : Springer Nature
ISBN 13 : 3030495701
Total Pages : 703 pages
Book Rating : 4.01/5 ( download)

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Download or read book Social Computing and Social Media. Design, Ethics, User Behavior, and Social Network Analysis written by Gabriele Meiselwitz and published by Springer Nature. This book was released on 2020-07-10 with total page 703 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 12194 and 12195 constitutes the refereed proceedings of the 12th International Conference on Social Computing and Social Media, SCSM 2020, held as part of the 22nd International Conference, HCI International 2020, which was planned to be held in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. The total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings from a total of 6326 submissions. SCSM 2020 includes a total of 93 papers which are organized in topical sections named: Design Issues in Social Computing, Ethics and Misinformation in Social Media, User Behavior and Social Network Analysis, Participation and Collaboration in Online Communities, Social Computing and User Experience, Social Media Marketing and Consumer Experience, Social Computing for Well-Being, Learning, and Entertainment.

Author : Evie Kendal
Publisher : Springer
ISBN 13 : 3319654519
Total Pages : 171 pages
Book Rating : 4.15/5 ( download)

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Download or read book Teaching Medicine and Medical Ethics Using Popular Culture written by Evie Kendal and published by Springer. This book was released on 2017-10-20 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how popular culture can be successfully incorporated into medical and health science curriculums, capitalising on the opportunity fictional media presents to humanise case studies. Studies show that the vast majority of medical and nursing students watch popular medical television dramas and comedies such as Grey’s Anatomy, ER, House M.D. and Scrubs. This affords us with a unique opportunity to engage and inform not only students but the general public and patients further downstream. This volume analyses examples of medical-themed popular culture and offers various strategies and methods for educators in this field to integrate this material into their teaching. The result is a fascinating read and original resource for medical professionals and teachers alike.

Author : Lynne Eagle
Publisher : SAGE
ISBN 13 : 1529738571
Total Pages : 975 pages
Book Rating : 4.75/5 ( download)

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Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Author : Leigh Cellucci
Publisher :
ISBN 13 : 9781640550797
Total Pages : 239 pages
Book Rating : 4.98/5 ( download)

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Download or read book Healthcare Marketing written by Leigh Cellucci and published by . This book was released on 2013 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: