Essentials Of Consumer Behavior

Author : Debra L. Stephens
Publisher : Taylor & Francis
ISBN 13 : 1317648854
Total Pages : 220 pages
Book Rating : 4.57/5 ( download)

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Download or read book Essentials of Consumer Behavior written by Debra L. Stephens and published by Taylor & Francis. This book was released on 2016-10-26 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.

Author : Debra L. Stephens
Publisher : Taylor & Francis
ISBN 13 : 1000843882
Total Pages : 208 pages
Book Rating : 4.80/5 ( download)

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Download or read book Essentials of Consumer Behavior written by Debra L. Stephens and published by Taylor & Francis. This book was released on 2023-03-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach. Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: Technology now integrated into all chapters Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender Consumers’ roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers’ non-pet-related purchases Suitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions, and exercises. Instructor supplements include PowerPoint slides and chapter quizzes.

Author : Carl E. Block
Publisher :
ISBN 13 : 9780030419614
Total Pages : 676 pages
Book Rating : 4.11/5 ( download)

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Download or read book Essentials of Consumer Behavior written by Carl E. Block and published by . This book was released on 1979 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Brian Mullen
Publisher : Psychology Press
ISBN 13 : 1134932898
Total Pages : 290 pages
Book Rating : 4.94/5 ( download)

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Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Author : Raju M.S. & Dominique Xardel
Publisher : Vikas Publishing House
ISBN 13 : 812591532X
Total Pages : 367 pages
Book Rating : 4.24/5 ( download)

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Download or read book Consumer Behavior written by Raju M.S. & Dominique Xardel and published by Vikas Publishing House. This book was released on 2004 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End

Author : Solomon
Publisher : Pearson Education India
ISBN 13 : 9788177580327
Total Pages : 562 pages
Book Rating : 4.29/5 ( download)

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Download or read book Consumer Behavior written by Solomon and published by Pearson Education India. This book was released on 1971 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Laura Lake
Publisher : John Wiley & Sons
ISBN 13 : 0470449837
Total Pages : 386 pages
Book Rating : 4.37/5 ( download)

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Download or read book Consumer Behavior For Dummies written by Laura Lake and published by John Wiley & Sons. This book was released on 2009-05-11 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour.

Author : Douglas W. Mellott
Publisher :
ISBN 13 : 9780878142293
Total Pages : 828 pages
Book Rating : 4.90/5 ( download)

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Download or read book Fundamentals of Consumer Behavior written by Douglas W. Mellott and published by . This book was released on 1983-01-01 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Terrell G. Williams
Publisher : West Group
ISBN 13 : 9780829904208
Total Pages : 574 pages
Book Rating : 4.04/5 ( download)

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Download or read book Consumer Behavior written by Terrell G. Williams and published by West Group. This book was released on 1981-01-01 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Peter D. Bennett
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.53/5 ( download)

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Download or read book Consumer Behavior written by Peter D. Bennett and published by Prentice Hall. This book was released on 1972 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: