Encyclopedia Of Sports Management And Marketing 4 S Z Index

Author : Linda E. Swayne
Publisher :
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.92/5 ( download)

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Download or read book Encyclopedia of sports management and marketing. 4. [S - Z, Index] written by Linda E. Swayne and published by . This book was released on 2011 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.

Author : Linda E. Swayne
Publisher : SAGE Publications, Incorporated
ISBN 13 : 9781412973823
Total Pages : 1960 pages
Book Rating : 4.21/5 ( download)

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Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications, Incorporated. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Author : Linda E. Swayne
Publisher : SAGE Publications
ISBN 13 : 1452266484
Total Pages : 1960 pages
Book Rating : 4.80/5 ( download)

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Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Author : Pedersen, Paul M.
Publisher : Edward Elgar Publishing
ISBN 13 : 1800883285
Total Pages : 560 pages
Book Rating : 4.84/5 ( download)

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Download or read book Encyclopedia of Sport Management written by Pedersen, Paul M. and published by Edward Elgar Publishing. This book was released on 2021-12-14 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.

Author : Linda E. Swayne
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.07/5 ( download)

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Download or read book Encyclopedia of sports management and marketing. 1. [A - E] written by Linda E. Swayne and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-

Author : Linda E. Swayne
Publisher : SAGE Publications, Incorporated
ISBN 13 : 9781412973823
Total Pages : 1960 pages
Book Rating : 4.21/5 ( download)

DOWNLOAD NOW!

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications, Incorporated. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Author : Linda E. Swayne
Publisher :
ISBN 13 :
Total Pages : 477 pages
Book Rating : 4.63/5 ( download)

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Download or read book Encyclopedia of sports management and marketing. 2. [E - M] written by Linda E. Swayne and published by . This book was released on 2011 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.

Author : Paul M Pedersen
Publisher :
ISBN 13 : 9781035317172
Total Pages : 0 pages
Book Rating : 4.76/5 ( download)

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Download or read book Encyclopedia of Sport Management written by Paul M Pedersen and published by . This book was released on 2024-09-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field. Dynamic and multidimensional, this Encyclopedia encapsulates sport management through rigorous examination of a broad range of sports and sport-related concepts. This major work spans 613 entries, ranging from ableism to zero tolerance. It offers recommended readings for those looking to expand their learning and continue researching into this ever-evolving research area. This revised Encyclopedia is an essential volume for academics and researchers focusing on sport management, sport marketing, sport communication, management, and business. Key features: Presents 285 completely new entries, with updates on over original 325 entries Brings together over 350 experts from a broad range of sport management disciplines, from communication to strategy Applies both contemporary and historical research illustrating an impeccably detailed view of sport management research.

Author : Linda E. Swayne
Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.24/5 ( download)

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Download or read book Encyclopedia of sports management and marketing. 3. [N - S] written by Linda E. Swayne and published by . This book was released on 2011 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.

Author : Karen Christensen
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.10/5 ( download)

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Download or read book International Encyclopedia of Women and Sports: S-Z. Index written by Karen Christensen and published by . This book was released on 2001 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: