Elgar Encyclopedia Of Corporate Communication

Author : Klement Podnar
Publisher : Edward Elgar Publishing
ISBN 13 : 9781802200867
Total Pages : 0 pages
Book Rating : 4.6X/5 ( download)

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Download or read book Elgar Encyclopedia of Corporate Communication written by Klement Podnar and published by Edward Elgar Publishing. This book was released on 2024-03-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures. Emphasizing the interdisciplinary nature of corporate communication, this timely Encyclopedia links topics including selected theories, organization as an entity, corporate branding, corporate responsibilities, corporate misbehaviour, communication processes and tools, stakeholder engagement, corporate communication outcomes and negative corporate association in a clear and accessible format. Eleven key themes are addressed to fully illustrate the complexity of communication in a modern corporate landscape, ranging from selected theories and theoretical approaches to positive and negative corporate associations, providing both practical and conceptual insight. Further recommended readings which demonstrate the expansive nature of topics within corporate communication are provided. The Elgar Encyclopedia of Corporate Communication will be an essential reference text for students focusing on corporate communication and related management disciplines and fields such as communication, corporate identity and reputation, branding, public relations, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for practitioners seeking to understand important trends and developments within corporate communication.

Author : Klement Podnar
Publisher : Edward Elgar Publishing
ISBN 13 : 1802200878
Total Pages : 579 pages
Book Rating : 4.74/5 ( download)

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Download or read book Elgar Encyclopedia of Corporate Communication written by Klement Podnar and published by Edward Elgar Publishing. This book was released on 2024-03-14 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.

Author : Pedersen, Paul M.
Publisher : Edward Elgar Publishing
ISBN 13 : 1800883285
Total Pages : 560 pages
Book Rating : 4.84/5 ( download)

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Download or read book Encyclopedia of Sport Management written by Pedersen, Paul M. and published by Edward Elgar Publishing. This book was released on 2021-12-14 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.

Author : Faïz Gallouj
Publisher : Edward Elgar Publishing
ISBN 13 : 1802202595
Total Pages : 755 pages
Book Rating : 4.95/5 ( download)

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Download or read book Elgar Encyclopedia of Services written by Faïz Gallouj and published by Edward Elgar Publishing. This book was released on 2023-01-17 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open Access chapters.

Author : Carole Howorth
Publisher : Edward Elgar Publishing
ISBN 13 : 1800888724
Total Pages : 477 pages
Book Rating : 4.22/5 ( download)

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Download or read book Elgar Encyclopedia of Family Business written by Carole Howorth and published by Edward Elgar Publishing. This book was released on 2024-03-14 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intertwining of family relationships with business imperatives provides a fascinating but complex arena for study. This Encyclopedia is a valuable resource because family business studies are necessarily multi-disciplinary and wide-ranging, drawing on entrepreneurship, management, governance, economics, ethics, business history, as well as family studies.

Author : David C. Holmes
Publisher : Edward Elgar Publishing
ISBN 13 : 1789900409
Total Pages : 384 pages
Book Rating : 4.08/5 ( download)

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Download or read book Research Handbook on Communicating Climate Change written by David C. Holmes and published by Edward Elgar Publishing. This book was released on 2020-12-25 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing together key frameworks and disciplines that illuminate the importance of communication around climate change, this Research Handbook offers a vital knowledge base to address the urgency of conveying climate issues to a variety of audiences.

Author : Thomas Cottier
Publisher :
ISBN 13 : 9781784713539
Total Pages : 0 pages
Book Rating : 4.38/5 ( download)

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Download or read book Elgar Encyclopedia of International Economic Law written by Thomas Cottier and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Organized thematically rather than alphabetically, the subject is split into four principal sections: the foundations and architecture of international economic law, its principles, its main regulatory areas, and the future challenges that it faces. Comprising over 250 entries..., traditional international economic law subject matter is supplemented by coverage of newly developing areas. Thus, the concepts and rules of trade, investment, finance and international tax law are found alongside entries discussing the relationship of international economic law with environmental protection, social standards, development, and human rights."--

Author : Melkote, Srinivas R.
Publisher : Edward Elgar Publishing
ISBN 13 : 1789906350
Total Pages : 416 pages
Book Rating : 4.56/5 ( download)

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Download or read book Handbook of Communication and Development written by Melkote, Srinivas R. and published by Edward Elgar Publishing. This book was released on 2021-08-27 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Outlining the genealogy and history of the field, it then investigates the possible new directions and objectives in the area. Key conclusions include an enhanced role for development communication in participatory development, active agency of stakeholders of development programs, and the operationalization of social justice in development.

Author : Johanna Gollnhofer
Publisher : Edward Elgar Publishing
ISBN 13 : 1803926279
Total Pages : 329 pages
Book Rating : 4.78/5 ( download)

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Download or read book Elgar Encyclopedia of Consumer Behavior written by Johanna Gollnhofer and published by Edward Elgar Publishing. This book was released on 2024-06-05 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.

Author : Schedler, Kuno
Publisher : Edward Elgar Publishing
ISBN 13 : 1800375492
Total Pages : 419 pages
Book Rating : 4.99/5 ( download)

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Download or read book Elgar Encyclopedia of Public Management written by Schedler, Kuno and published by Edward Elgar Publishing. This book was released on 2022-08-16 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Encyclopedia is an essential reference text for students, scholars and practitioners in public management. Offering a broad and inter-cultural perspective on public management as a field of practice and science, it covers all the most relevant and contemporary terms and concepts, comprising 78 entries written by nearly 100 leading international scholars.