Effective Yellow Pages Advertising For Lawyers

Author : Kerry Randall
Publisher : American Bar Association
ISBN 13 : 9781590316214
Total Pages : 228 pages
Book Rating : 4.15/5 ( download)

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Download or read book The Lawyer's Guide to Effective Yellow Pages Advertising written by Kerry Randall and published by American Bar Association. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.

Author : Kerry Randall
Publisher : Lpm ABA
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.07/5 ( download)

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Download or read book Effective Yellow Pages Advertising for Lawyers written by Kerry Randall and published by Lpm ABA. This book was released on 2002 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.

Author : William Winston
Publisher : Routledge
ISBN 13 : 1135022941
Total Pages : 351 pages
Book Rating : 4.45/5 ( download)

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Download or read book Marketing for Attorneys and Law Firms written by William Winston and published by Routledge. This book was released on 2013-04-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.

Author : Sally J. Schmidt
Publisher : Law Journal Press
ISBN 13 : 9781588520524
Total Pages : 692 pages
Book Rating : 4.28/5 ( download)

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Download or read book Marketing the Law Firm written by Sally J. Schmidt and published by Law Journal Press. This book was released on 1991 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.

Author : K. William Gibson
Publisher : American Bar Association
ISBN 13 : 9781590314807
Total Pages : 708 pages
Book Rating : 4.08/5 ( download)

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Download or read book Flying Solo written by K. William Gibson and published by American Bar Association. This book was released on 2005 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributors share time-tested advice on approaches, methods, systems, and perspectives that have resulted in thriving solo and small firm law practices in the real world. This book contains proven solutions for problems and issues that, sooner or later, every practitioner will have to face.

Author : K. William Gibson
Publisher : American Bar Association
ISBN 13 : 9781590316733
Total Pages : 206 pages
Book Rating : 4.38/5 ( download)

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Download or read book How to Build and Manage a Personal Injury Practice written by K. William Gibson and published by American Bar Association. This book was released on 2006 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual offers guidance on building and managing a personal injury practice. It highlights the tactics, technology and practical tools necessary for a profitable practice, including how to write a sound business plan, develop an accurate financial forecast, and minimize costs.

Author : American Bar Association. Commission on Advertising
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.4P/5 ( download)

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Download or read book Individual Lawyer Advertising written by American Bar Association. Commission on Advertising and published by . This book was released on 1979 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4./5 ( download)

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Download or read book ABA Journal written by and published by . This book was released on 2003-06 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association.

Author :
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4./5 ( download)

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Download or read book ABA Journal written by and published by . This book was released on 2003-06 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association.

Author : Gerald Riskin
Publisher : American Bar Association
ISBN 13 : 9781590315347
Total Pages : 268 pages
Book Rating : 4.40/5 ( download)

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Download or read book The Successful Lawyer written by Gerald Riskin and published by American Bar Association. This book was released on 2005 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive and inspirational book explains how a lawyer can transform his or her life into a more exciting, fulfilling, and profitable one by taking control of his or her destiny. Riskin goes beyond simple concept or theory and delivers a book packed with concrete advice that lawyers can put to work right away.