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Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 708 pages
Book Rating : 4.28/5 ( download)
Download or read book Effective Marketing Coordination written by American Marketing Association and published by . This book was released on 1961 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Shaefer Berberich
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.19/5 ( download)
Download or read book Coordinated Marketing Programs of Selected Fruit and Vegetable Cooperatives written by Richard Shaefer Berberich and published by . This book was released on 1968 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David W. Ewing
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.38/5 ( download)
Download or read book Effective Marketing Action written by David W. Ewing and published by . This book was released on 1958 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Irwin Walter Rust
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.85/5 ( download)
Download or read book Coordinated Marketing written by Irwin Walter Rust and published by . This book was released on 1957 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher :
ISBN 13 : 9780132103046
Total Pages : 657 pages
Book Rating : 4.44/5 ( download)
Download or read book Marketing Management written by Philip Kotler and published by . This book was released on 2012 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.
Author : Gary W. Randazzo
Publisher : Business Expert Press
ISBN 13 : 1606499610
Total Pages : 166 pages
Book Rating : 4.10/5 ( download)
Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2014-05-15 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Author : H. W. Goetsch
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.90/5 ( download)
Download or read book Developing, Implementing & Managing an Effective Marketing Plan written by H. W. Goetsch and published by N T C Business Books. This book was released on 1993 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only way to ensure a marketing plan that brings the results you want is to build it around the needs of your customers. Hal Goetsch - marketer of diverse products and services in the consumer, business-to-business, retail and not-for-profit sectors - sends his message loud and clear through this first-rate guide to the marketing planning process. In Developing, Implementing, and Managing An Effective Marketing Plan, Goetsch begins by describing the business imperative of the 1990s - understand the fast-changing demands of customers in the volatile and increasingly fragmented marketplace. To keep ahead of change and win the battle for customers, businesses must be marketing-driven - they must look at their products and services from the customer's viewpoint and place marketing as the priority in all business activities. This book will help you build a customer-oriented marketing plan that will serve as a catalyst in achieving your business objectives. Hal Goetsch leads you through the four key steps, critical to effective marketing: examine - perform a thorough analysis of the business environment and your marketing power within it; plan - set clear and focused business objectives and the marketing strategies that will steer you to success; implement - think beyond the planning process and put the plan to work in the marketplace; control - make sure your plan is flexible. Monitor its effectiveness and adapt it to respond to changes in the business environment. Thorough, thoughtful, and instructive, this book will lead marketers, managers, business owners, and entrepreneurs along the path to growth and keep them on course.
Author : Percival White
Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.87/5 ( download)
Download or read book Scientific Marketing Management, Its Principles and Methods written by Percival White and published by . This book was released on 1927 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sally Dibb
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.16/5 ( download)
Download or read book The Marketing Planning Workbook written by Sally Dibb and published by Burns & Oates. This book was released on 1996 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear, systematic approach to marketing planning, which outlines the main features of planning techniques and strategies, and presents a step-by-step guide to the ways you can determine market objectives and develop a plan for their implementation and control.
Author : Douglas J. Dalrymple
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.20/5 ( download)
Download or read book Basic Marketing Management written by Douglas J. Dalrymple and published by John Wiley & Sons. This book was released on 2000-02-09 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * "New Applying. To" and "Integrating. With" sections highlight topical marketing and business areas. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples and questions. * Ethics questions. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text.
