Author : Kristin L. Anderson
Publisher : McGraw Hill Professional
ISBN 13 : 0071394125
Total Pages : 178 pages
Book Rating : 4.23/5 ( download)
Book Synopsis Customer Relationship Management by : Kristin L. Anderson
Download or read book Customer Relationship Management written by Kristin L. Anderson and published by McGraw Hill Professional. This book was released on 2001-09-22 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.