Economics Of Information Technology And The Media

Author : Linda Low
Publisher : World Scientific
ISBN 13 : 9789810238445
Total Pages : 358 pages
Book Rating : 4.44/5 ( download)

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Download or read book Economics of Information Technology and the Media written by Linda Low and published by World Scientific. This book was released on 2000 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in information technology and the media is growing apace. This book has been specially written to provide an economics framework for analysing the nature and scope, as well as issues, pertaining to the new information and communication technology and revolution. It also presents some trends and perspectives from the Asia-Pacific region. While the economic principles of efficiency and competition are the same everywhere, many socio-political issues with respect to information technology and the media are unique to some specific cultural contexts. The book will be useful to students, researchers and policymakers in mass communication, information technology and the media.

Author : Hal R. Varian
Publisher : Cambridge University Press
ISBN 13 : 1139456725
Total Pages : 114 pages
Book Rating : 4.22/5 ( download)

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Download or read book The Economics of Information Technology written by Hal R. Varian and published by Cambridge University Press. This book was released on 2004-12-23 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.

Author : Eli Noam
Publisher : Edward Elgar Publishing
ISBN 13 : 1800375026
Total Pages : 424 pages
Book Rating : 4.24/5 ( download)

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Download or read book The Content, Impact, and Regulation of Streaming Video written by Eli Noam and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV—online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content.

Author : Colin Hoskins
Publisher : SAGE Publications
ISBN 13 : 1452264333
Total Pages : 369 pages
Book Rating : 4.32/5 ( download)

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Download or read book Media Economics written by Colin Hoskins and published by SAGE Publications. This book was released on 2004-06-16 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.

Author : Avi Goldfarb
Publisher : University of Chicago Press
ISBN 13 : 022620684X
Total Pages : 510 pages
Book Rating : 4.44/5 ( download)

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Download or read book Economic Analysis of the Digital Economy written by Avi Goldfarb and published by University of Chicago Press. This book was released on 2015-05-08 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a small and growing literature that explores the impact of digitization in a variety of contexts, but its economic consequences, surprisingly, remain poorly understood. This volume aims to set the agenda for research in the economics of digitization, with each chapter identifying a promising area of research. "Economics of Digitization "identifies urgent topics with research already underway that warrant further exploration from economists. In addition to the growing importance of digitization itself, digital technologies have some features that suggest that many well-studied economic models may not apply and, indeed, so many aspects of the digital economy throw normal economics in a loop. "Economics of Digitization" will be one of the first to focus on the economic implications of digitization and to bring together leading scholars in the economics of digitization to explore emerging research.

Author : Robert G. Picard
Publisher : Fordham Univ Press
ISBN 13 : 0823232565
Total Pages : 286 pages
Book Rating : 4.67/5 ( download)

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Download or read book The Economics and Financing of Media Companies written by Robert G. Picard and published by Fordham Univ Press. This book was released on 2011 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work employs business concepts and analyses to explore the operational activities of media firms and the forces and issues affecting them.

Author : Donald McLean Lamberton
Publisher : Edward Elgar Publishing
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.26/5 ( download)

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Download or read book The Economics of Communication and Information written by Donald McLean Lamberton and published by Edward Elgar Publishing. This book was released on 1996 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of 31 reprinted articles written from 1962 to 1991, charting the responses of economists to information technology in the advancement of economic development. The contributors consider topics in the areas of information and organizational efficiency, the macrorealities of the information economy including credit and currency issues, management and technology in corporate innovations, the development of information policy, particular concerns relating to international information, and the new directions in techno-economics including changing notions of investment theory and modern manufacturing. Lacks an index. Annotation copyright by Book News, Inc., Portland, OR

Author : Vincent Mosco
Publisher : Univ of Wisconsin Press
ISBN 13 : 9780299115746
Total Pages : 342 pages
Book Rating : 4.47/5 ( download)

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Download or read book The Political Economy of Information written by Vincent Mosco and published by Univ of Wisconsin Press. This book was released on 1988 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers information as an economic good, and examines its effects on political economy as well as on social life and skill needs. Includes case studies of electronic homework in the Federal Republic of Germany and information technologies in the ASEAN countries.

Author : Eli Noam
Publisher : Edward Elgar Publishing
ISBN 13 : 1800375042
Total Pages : 424 pages
Book Rating : 4.48/5 ( download)

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Download or read book The Technology, Business, and Economics of Streaming Video written by Eli Noam and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV—streaming online video, with details about its present and a broad perspective on the future. It reviews the new technical elements that are emerging, both in hardware and software, their long-term trend, and the implications. It discusses the emerging ‘media cloud’ of video and infrastructure platforms, and the organizational form of such TV.

Author : Gillian Doyle
Publisher : SAGE
ISBN 13 : 141293186X
Total Pages : 193 pages
Book Rating : 4.61/5 ( download)

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Download or read book Understanding Media Economics written by Gillian Doyle and published by SAGE. This book was released on 2002-04-04 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.