Selling Electronic Media

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Publisher : Gulf Professional Publishing
ISBN 13 : 9780240803272
Total Pages : 492 pages
Book Rating : 4.72/5 ( download)

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Book Synopsis Selling Electronic Media by : Ed Shane

Download or read book Selling Electronic Media written by Ed Shane and published by Gulf Professional Publishing. This book was released on 1999 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Film, Broadcast & E-media Coaching

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Author :
Publisher : Hal Leonard Corporation
ISBN 13 : 9781557835222
Total Pages : 338 pages
Book Rating : 4.25/5 ( download)

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Book Synopsis Film, Broadcast & E-media Coaching by : Rocco Dal Vera

Download or read book Film, Broadcast & E-media Coaching written by Rocco Dal Vera and published by Hal Leonard Corporation. This book was released on 2003 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Applause Books). This book features 67 articles from experts all over the world on the theme of coaching actors for performances in film, broadcast and e-media. Covers a wide variety of topics, from Breathing Principles & Pedagogy to Dialect/Accent Studies to Private Studio Practice.

Managing Electronic Media

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Publisher : Taylor & Francis
ISBN 13 : 0240810201
Total Pages : 434 pages
Book Rating : 4.01/5 ( download)

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Book Synopsis Managing Electronic Media by : Joan M. Van Tassel

Download or read book Managing Electronic Media written by Joan M. Van Tassel and published by Taylor & Francis. This book was released on 2010 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.

Principles of Electronic Media

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Author :
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.09/5 ( download)

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Book Synopsis Principles of Electronic Media by : William R. Davie

Download or read book Principles of Electronic Media written by William R. Davie and published by Allyn & Bacon. This book was released on 2006 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Students will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today's media professionals. Throughout the main text and in the stand-out "ProTalk" boxes, students meet industry leaders and visionaries who chart the future of electronic media. The authors' accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media. New to this Second EditionNEW 4-color design! The first four-color book in this market gives this high-tech and very vibrant industry the visual appeal it deserves in a textbook. The new "Sidebar" feature unifies boxed material that covers a broad range of valuable material, from industry statistics and organizational charts, to media conglomerates and technological advances. Updated "ProTalk" boxes introduce readers to emerging and established industry leaders in radio, television and Web broadcasting Enhanced coverage of media professionals of diverse backgrounds, such as Native American, African American and Asian American, provide students with an accurate reflection of the broadcasting industry today. New and timely coverage of current events throughout every chapter, including discussions of reporting in Iraq, the Democratic primary race, the 2004 presidential elections, highly publicized court cases, and corporate scandals, give students valuable insights into the realities of working in the industry. Entertainment coverage--from reality TV to specialized radio talk shows--has been updated throughout every chapter, bringing electronic media into the cultural world of students and energizing class discussions Part III: Electronic Media: A Broader View has been restructured to first introduce students to legal and ethical frameworks of the field, and then to the theories and research they will apply on the job. From there students are poised to understand and explore the highly regulated world of public broadcasting and, ultimately, electronic media's role and effects in the world.Praise for "Principles of Electronic Media" "The authors do more than survey the field of electronic media; they encourage students to envision and determine their potential roles within today's media landscape." "Antone J. Silvia, University of Rhode Island" ..".a textbook that could become a staple of students studying electronic media." "Kenneth A Fischer, Southern Illinois University"

Career Perspectives in Electronic Media

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Publisher : Wiley-Blackwell
ISBN 13 : 9780813824772
Total Pages : 238 pages
Book Rating : 4.7X/5 ( download)

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Book Synopsis Career Perspectives in Electronic Media by : Peter B. Orlik

Download or read book Career Perspectives in Electronic Media written by Peter B. Orlik and published by Wiley-Blackwell. This book was released on 2004-08-23 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Career Perspectives in Electronic Media offers a focused, comprehensive occupational guide that covers job roles throughout the electronic media. Professor Orlik also addresses the industry issues, structures and challenges faced by today’s electronic media professionals. The most exceptional aspect of this book consists of profiles written by working professionals that characterize the duties, skills, pleasures and drawbacks associated with their jobs. These conversational profiles-nearly 50 in all-help to further illuminate the issues and operations discussed in the text. Yet another helpful feature of this contemporary text is the 100 career-launching tips provided by additional practitioners representing ten general career areas. Coverage of job functions includes: Performance and conceptual positions. Production functions. Sales roles. Directive functions. Evaluative functions. Career Perspectives in Electronic Media can be useful at the beginning or at the end of the student’s program-as the ideal second text for an introductory course sequence or as the provocative primary text in a senior-level capstone course in which students assess their skills and seek to match them with careers.

An Introduction to Writing for Electronic Media

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Publisher : Taylor & Francis
ISBN 13 : 1136033130
Total Pages : 359 pages
Book Rating : 4.31/5 ( download)

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Book Synopsis An Introduction to Writing for Electronic Media by : Robert B. Musburger, PhD

Download or read book An Introduction to Writing for Electronic Media written by Robert B. Musburger, PhD and published by Taylor & Francis. This book was released on 2012-09-10 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University

Electronic Media Ethics

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Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.69/5 ( download)

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Book Synopsis Electronic Media Ethics by : Val E. Limburg

Download or read book Electronic Media Ethics written by Val E. Limburg and published by . This book was released on 1994 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Numerous case studies that provide hands-on insight into the ethical issues faced by broadcasters every day * Briefly, succintly gets to the core of today's key ethical issues * Looks at ethics from both programming and business standpoints Electronic media are everywhere, and at no time in the history of electronic media has it been more important for media professionals to have a firm grounding in ethical principles as they apply to programming, advertising and business. This book provides that grounding in a practical, hands-on approach. Numerous case studies and a thorough yet accessible, exploration of ethical traditions provide readers with an invaluable guide.

Electronic Media

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Publisher : Taylor & Francis
ISBN 13 : 1136030417
Total Pages : 320 pages
Book Rating : 4.13/5 ( download)

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Book Synopsis Electronic Media by : Norman J. Medoff

Download or read book Electronic Media written by Norman J. Medoff and published by Taylor & Francis. This book was released on 2013-03-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.

Managing Electronic Media

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Publisher : Taylor & Francis
ISBN 13 : 1136031618
Total Pages : 434 pages
Book Rating : 4.18/5 ( download)

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Book Synopsis Managing Electronic Media by : Joan Van Tassel

Download or read book Managing Electronic Media written by Joan Van Tassel and published by Taylor & Francis. This book was released on 2012-09-10 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Electronic Media Management, Revised

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Publisher : Taylor & Francis
ISBN 13 : 113602865X
Total Pages : 485 pages
Book Rating : 4.56/5 ( download)

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Book Synopsis Electronic Media Management, Revised by : Peter Pringle

Download or read book Electronic Media Management, Revised written by Peter Pringle and published by Taylor & Francis. This book was released on 2013-06-26 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.