Dynamics Of Mass Communicationtheory And Practice

Author : Uma Narula
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126906369
Total Pages : 324 pages
Book Rating : 4.67/5 ( download)

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Download or read book Dynamics Of Mass CommunicationTheory And Practice written by Uma Narula and published by Atlantic Publishers & Dist. This book was released on 2006 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Present Book Has Highlighted The Impacts Of The Two Significant Communication Dynamics Of Innovative Communication Technologies And Globalization Process In The Current Decades Which Have Transformed The World. Dynamics Of Mass Media And Interpersonal Communications, Viz. Economics, Literacy, Social, Technology And Globalization Are Changing Human Condition. The Impact And Interplay Of These Different Dynamics Create The Holistic Communication Scenario. New Ideas, New Models Of Communications And Newer Perspectives Through Which Communication Has Been Studied, Applied, Or Practiced Have Evolved And Changed Overtime And That Has Changed Its Dynamics Both In Theory And Practice. The Book Has Presented The Significance Of These Dynamics. The Relevance And Significance Of Dynamics Of Communications In Every Walk Of Human Life Is Presented Through Vivid Human Stories. These Stories Suggest That Power Of Communication Lays In Its Holistic Integration Of Various Communication Perspectives. That Is The Major Contribution Of The Book. In 2000 Decades The Communication Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To An Integrated Communication Scenario For People, Society And Governance. The Book Is Unique In Presenting Significance Of Such Dynamics And Impacts To All Those Who Focus On The Critical Issues Of Development, Culture, Globalization And Information Technology Etc. In Different World Societies. It Is Challenging And Provocative Book And Essential Reading For All Those Who Care About Such Dynamics. The Author S Four Decades Of Communication Researches In Diverse Communication Areas, From Diverse Perspectives And In Different Geo Areas Have Provided Depth In Presenting The Dynamic View Of Communication In Cohesive And Understandable Pattern.

Author : Uma Narula
Publisher :
ISBN 13 : 9788124101346
Total Pages : 128 pages
Book Rating : 4.45/5 ( download)

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Download or read book Mass Communication: Theory And Practice written by Uma Narula and published by . This book was released on 2001 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book Mass Communications: Theory and Practice discusses the conceptual moves in human communication for the last four decades. It has articulated the evolutionary view of communication and presented it in cohesive and understandable pattern. The author has addressed two major perspectives in the book: What communication means in developing countries particularly in India in real situations.

Author : Diwakar Sharma
Publisher :
ISBN 13 : 9788176295086
Total Pages : 360 pages
Book Rating : 4.86/5 ( download)

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Download or read book Mass Communication written by Diwakar Sharma and published by . This book was released on 2004-01-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : John Willis
Publisher :
ISBN 13 : 9781639871728
Total Pages : 0 pages
Book Rating : 4.21/5 ( download)

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Download or read book Dynamics of Mass Communication written by John Willis and published by . This book was released on 2022-09-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of exchanging and imparting information to large segments of the population using mass media technologies is called mass communication. The key objective of this discipline is to develop an understanding about the effects of information dissemination technologies on the opinions and attitudes of the people receiving that information. Mass communication techniques are extensively used for efficient and fast transfer of information to people who live far away from the source. This includes the use of radios, television, Internet, etc. It can be classified into various sub-disciplines, namely, advertising, journalism, public relations, photography, interactive media, and films and television. Some of the major theories encompassing the subject of mass communication are agenda setting theory, cultivation theory, spiral of silence and media ecology. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mass communication. It studies, analyses and uphold the pillars of mass communication and its utmost significance in modern times. This book is a complete source of knowledge on the present status of this important field.

Author : Jack Rosenberry
Publisher : Routledge
ISBN 13 : 1000453588
Total Pages : 310 pages
Book Rating : 4.84/5 ( download)

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Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2021-09-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362

Author :
Publisher :
ISBN 13 : 9789384866037
Total Pages : 296 pages
Book Rating : 4.32/5 ( download)

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Download or read book Mass Communication written by and published by . This book was released on 2014 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Joseph R. Dominick
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 : 9780073268705
Total Pages : 439 pages
Book Rating : 4.04/5 ( download)

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Download or read book The Dynamics of Mass Communications written by Joseph R. Dominick and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2006-03 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication,--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.

Author : Joseph R. Dominick
Publisher : McGraw-Hill Companies
ISBN 13 : 9780070178052
Total Pages : 616 pages
Book Rating : 4.54/5 ( download)

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Download or read book The Dynamics of Mass Communication written by Joseph R. Dominick and published by McGraw-Hill Companies. This book was released on 1993 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to mass communication, this text provides a comprehensive, provocative discussion of the many facets of the media. In its analysis of the theory, history, structure, ethics, and regulations of the media, it presents thorough coverage of the complex issues facing the major media today.

Author : Robert S. Fortner
Publisher : John Wiley & Sons
ISBN 13 : 1118770005
Total Pages : 1008 pages
Book Rating : 4.09/5 ( download)

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Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase

Author : Sumit Narula
Publisher :
ISBN 13 : 9788184841251
Total Pages : 342 pages
Book Rating : 4.56/5 ( download)

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Download or read book Mass Communication written by Sumit Narula and published by . This book was released on 1994 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: