Dynamics Of Competitive Advantage And Consumer Perception In Social Marketing

Author : Kapoor, Avinash
Publisher : IGI Global
ISBN 13 : 1466644311
Total Pages : 429 pages
Book Rating : 4.11/5 ( download)

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Download or read book Dynamics of Competitive Advantage and Consumer Perception in Social Marketing written by Kapoor, Avinash and published by IGI Global. This book was released on 2013-08-31 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.

Author :
Publisher :
ISBN 13 : 9781466644328
Total Pages : pages
Book Rating : 4.2X/5 ( download)

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Download or read book Dynamics of Competitive Advantage and Consumer Perception in Social Marketing written by and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2254 pages
Book Rating : 4.88/5 ( download)

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Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 152257767X
Total Pages : 818 pages
Book Rating : 4.76/5 ( download)

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Download or read book Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-11-09 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Author : Khosrow-Pour D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1799834743
Total Pages : 2734 pages
Book Rating : 4.48/5 ( download)

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Download or read book Encyclopedia of Organizational Knowledge, Administration, and Technology written by Khosrow-Pour D.B.A., Mehdi and published by IGI Global. This book was released on 2020-09-29 with total page 2734 pages. Available in PDF, EPUB and Kindle. Book excerpt: For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.

Author : Chaiechi, Taha
Publisher : IGI Global
ISBN 13 : 1466660198
Total Pages : 353 pages
Book Rating : 4.99/5 ( download)

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Download or read book Post-Keynesian Empirical Research and the Debate on Financial Market Development written by Chaiechi, Taha and published by IGI Global. This book was released on 2014-04-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current research often highlights the importance of financial markets as well as financial system development. However, the current literature in this field still fails to adequately explain the relationship between financial market and macroeconomic development. Post-Keynesian Empirical Research and the Debate on Financial Market Development integrates the concept of financial intermediaries with Post-Keynesian macroeconomic modeling to discuss the relationship between financial markets and systems and macroeconomic development. Discussing key macroeconomic variables such as investment, savings, and productivity growth, this timely resource is essential for students, academicians, as well as finance and economics professionals interested in uncovering the latest research in this field.

Author : Dimitra Babalis
Publisher : Altralinea Edizioni
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4.90/5 ( download)

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Download or read book Public Open Space in Transition for health and well-being written by Dimitra Babalis and published by Altralinea Edizioni . This book was released on 2020-12-23 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which open spaces and combinations of green-blue infrastructure provide optimum wellbeing benefits? How we do ensure these benefits are available to all? Can we reduce health and well-being inequalities through sensible design? The volume focuses on specific studies in urban design, environmental psychology and public health combining ‘green’ spaces with ‘green-blue’ infrastructures, active mobility and facilities, showing a series of criteria necessary to ensure that ‘green-blue’ space can work optimally. The book is divided in two parts: Part one goes on to demonstrate how design along waterfronts can contribute to support the well-being of people and encourage urban quality. Part two identifies design concepts for health and well-being in urban spaces.

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 : 1466684631
Total Pages : 376 pages
Book Rating : 4.38/5 ( download)

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Download or read book Technological Solutions for Sustainable Business Practice in Asia written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2015-05-31 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Central Asian countries play a geostrategic role in world economy and politics. As a result, efforts are being made to establish an effective channel of communication between academic and research institutions, policymakers, government agencies, and individuals concerned with the complexities of Asian business, information technologies, sustainable development, and globalization. Technological Solutions for Sustainable Business Practice in Asia provides an in-depth analysis on Asian economy, business, and management with a clear international and interdisciplinary approach. This comprehensive resource is beneficial for academics, PhD students, policymakers, and government officials.

Author : Tavana, Madjid
Publisher : IGI Global
ISBN 13 : 1466648619
Total Pages : 329 pages
Book Rating : 4.16/5 ( download)

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Download or read book Developing Business Strategies and Identifying Risk Factors in Modern Organizations written by Tavana, Madjid and published by IGI Global. This book was released on 2013-12-31 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: As there is a vast amount of information to consider when offering quality services, organizations have developed techniques for identifying risk factors to be taken into consideration when constructing effective business strategies. Developing Business Strategies and Identifying Risk Factors in Modern Organizations presents new methodologies currently being utilized to formulate and solve strategic issues in order to escape the jeopardy of possible business risks. By highlighting a multitude of sciences and their influences on modern organizations; this book is an essential reference for decision makers and researchers in business, industry, government, and academia.

Author : Lavanderos, Leonardo
Publisher : IGI Global
ISBN 13 : 1466673702
Total Pages : 330 pages
Book Rating : 4.00/5 ( download)

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Download or read book From Manufacture to Mindfacture: A Relational Viable Systems Theory written by Lavanderos, Leonardo and published by IGI Global. This book was released on 2014-12-31 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most powerful tools available to an organization is its ability to create, maintain, and share knowledge and information vital to the success of the organization. From Manufacture to Mindfacture: A Relational Viable Systems Theory explores the concept of the organizational structure through the lens of the viable systems approach. Focusing particularly on human interaction and collaboration within a business setting, this research-based publication is ideally designed for use by business managers, social theorists, upper-level students, and researchers.