Dyadic Decisions In Marketing Contexts

Author : David Brinberg
Publisher : Springer Science & Business Media
ISBN 13 : 1461235162
Total Pages : 355 pages
Book Rating : 4.63/5 ( download)

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Download or read book Dyadic Decision Making written by David Brinberg and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research on joint or dyadic decision making has received renewed attention from behavioral scientists. This interest is due mostly to the advances in analytic and conceptual models used to study interaction processes. A number of related disciplines have used distinctive paradigms to study the same focal problem: namely, the processes by which two people interact, come to resolve a problem and, finally, reach a decision. Dyadic Decision Making presents in a single, integrated volume the conceptual and analytic strategies developed in communications research, marketing, psychology and sociology to investigate joint decision making.

Author : Americus Reed II
Publisher : Edward Elgar Publishing
ISBN 13 : 1788117735
Total Pages : 496 pages
Book Rating : 4.39/5 ( download)

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Download or read book Handbook of Research on Identity Theory in Marketing written by Americus Reed II and published by Edward Elgar Publishing. This book was released on 2019-12-27 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.

Author : David Brinberg
Publisher :
ISBN 13 : 9783540967491
Total Pages : 351 pages
Book Rating : 4.94/5 ( download)

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Download or read book Dyadic Decision Making written by David Brinberg and published by . This book was released on 1989 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jon M. Hawes
Publisher : Springer
ISBN 13 : 3319170554
Total Pages : 683 pages
Book Rating : 4.58/5 ( download)

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Download or read book Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-12 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Thomas M. Hess
Publisher : Academic Press
ISBN 13 : 0124171559
Total Pages : 429 pages
Book Rating : 4.58/5 ( download)

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Download or read book Aging and Decision Making written by Thomas M. Hess and published by Academic Press. This book was released on 2015-02-17 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decisions large and small play a fundamental role in shaping life course trajectories of health and well-being: decisions draw upon an individual's capacity for self-regulation and self-control, their ability to keep long-term goals in mind, and their willingness to place appropriate value on their future well-being. Aging and Decision Making addresses the specific cognitive and affective processes that account for age-related changes in decision making, targeting interventions to compensate for vulnerabilities and leverage strengths in the aging individual. This book focuses on four dominant approaches that characterize the current state of decision-making science and aging - neuroscience, behavioral mechanisms, competence models, and applied perspectives. Underscoring that choice is a ubiquitous component of everyday functioning, Aging and Decision Making examines the implications of how we invest our limited social, temporal, psychological, financial, and physical resources, and lays essential groundwork for the design of decision supportive interventions for adaptive aging that take into account individual capacities and context variables. Divided into four dominant approaches that characterize the current state of decision-making science and aging neuroscience Explores the impact of aging on the linkages between cortical structures/functions and the behavioral indices of decision-making Examines the themes associated with behavioral approaches that attempt integrations of methods, models, and theories of general decision-making with those derived from the study of aging Details the changes in underlying competencies in later life and the two prevailing themes that have emerged—one, the general individual differences perspective, and two, a more clinical focus

Author : Max H. Bazerman
Publisher :
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.13/5 ( download)

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Download or read book Negotiation, Decision Making and Conflict Management written by Max H. Bazerman and published by . This book was released on 2005 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative and comprehensive collection presents outstanding research on negotiation and conflict resolution that views negotiation as a multi-party decision making process. Negotiation and conflict resolution are conceptualised as a decision making activity, where the individual perceptions of each party and the interactive dynamics of multiple parties are critical elements.

Author : Thomas V. Bonoma
Publisher : Marketing Classics Press
ISBN 13 : 1613112319
Total Pages : 164 pages
Book Rating : 4.11/5 ( download)

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Download or read book Organizational Buying Behavior written by Thomas V. Bonoma and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : John S. Carroll
Publisher : Psychology Press
ISBN 13 : 131754272X
Total Pages : 253 pages
Book Rating : 4.28/5 ( download)

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Download or read book Applied Social Psychology and Organizational Settings written by John S. Carroll and published by Psychology Press. This book was released on 2015-06-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1990, this title presents work that bridges social psychology and organizations. The primary goal is understanding, but that goal has two opposite sides: understanding organizations by bringing to bear the concepts and methods of social psychology (along with other social sciences), and understanding and developing social psychology by confronting it with the phenomena of actual organizational life. As such the authors break down some traditional stereotypical barriers between the academic world and the business world, between theoretical and applied research, between laboratory and field, and between various academic sub-disciplines. The result is a series of challenging forays into new research domains from which provocative ideas and provocative phenomena emerge.

Author : Joel Baum
Publisher : Elsevier
ISBN 13 : 0762307218
Total Pages : 420 pages
Book Rating : 4.10/5 ( download)

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Download or read book Multiunit Organization and Multimarket Strategy written by Joel Baum and published by Elsevier. This book was released on 2001-06-15 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: A conspicuous feature of the modern economy is the multitude of multiunit systems that operate in several markets - an organizational form that arguably rivals the "M-form" as the 20th century's most successful. Research traditions studying multiunit systems include the multimarket perspective, which has used commitment and mutual forbearance theory, and the multiunit perspective, which has used learning and knowledge transfer theory. These perspectives are interdisciplinary, but to date there has been little direct interaction among them. This text aims to bring these areas together, discussing such things as: examining how variation in firm capabilities affects the co-ordination of branches and thus their forbearance or transfer of routines; bridging theories of market conduct and internal behaviour to explore how knowledge about markets and competitor behaviour is transferred among organizational units; making a theory of contingent multiunit or single-unit competitive advantage that can account for the coexistence of these organizational forms in many markets; and examining the effects of firm contacts in alliances or technological fields on their competitive behaviours.

Author :
Publisher :
ISBN 13 :
Total Pages : 784 pages
Book Rating : 4.86/5 ( download)

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Download or read book American Doctoral Dissertations written by and published by . This book was released on 1998 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: