Drilling Down Turning Customer Data Into Profits With A Spreadsheet

Author : Jim Novo
Publisher : BookLocker.com, Inc.
ISBN 13 : 1644387832
Total Pages : 380 pages
Book Rating : 4.32/5 ( download)

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Download or read book Drilling Down: Turning Customer Data into Profits with a Spreadsheet written by Jim Novo and published by BookLocker.com, Inc.. This book was released on 2004-06-18 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: I spend a lot of time in marketing-oriented discussion lists. If you do, you probably also sense the incredible frustration of people who keep asking about using their customer data to retain customers and increase profits. Everybody knows they should be doing it, but can't find out how to do it. Consultants and agencies make this process sound like some kind of "black magic", something you can't possibly do yourself. I disagree. I think the average business owner can do a perfectly decent job creating profiles and using them to retain customers and drive profits. Thus the book. The examples provided are Internet specific, but the methods can be used in any business where customer data is available. This book is about the down-and-dirty, nitty-gritty art of taking chunks of data generated by your customers and making sense of it, getting it to speak to you, creating insight into what types of marketing or general business actions you can take to make your business more profitable. We'll be talking about "action-oriented" ideas you can generate on your own to drive sales and profits, ideas that will reveal themselves by analyzing your own customer data, using only a spreadsheet. We have all heard how important it is to collect customer data, to "know" your customer. What I don't hear much about is what exactly you DO with all that data once you have collected it. How is it used? What exactly is Drilling Down into the data supposed to tell me, and what am I looking for when I get there? For that matter, what data should I be collecting and how will I use it when I have it? And how much is this process going to cost me? The following list outlines what you will learn and be able to do after reading the Drilling Down book: --What data is important to collect about a customer and what data is not --How to create action-oriented customer profiles with an Excel spreadsheet --How to use these profiles to plan marketing promotions --How to use these profiles to define the future value of your customers --How to use these profiles to measure the general health of your business --How to use these profiles to encourage customers to do what you want them to --How to predict when a customer is about to defect and leave you --How to increase your profits while decreasing your marketing costs --How to design high ROI (Return on Investment) marketing promotions How to blow away investors with predictions of the future profitability of your business Table of Contents Chapter 1: What's a Customer Profile? Chapter 2: Data-Driven Marketing - Customer Retention Basics Chapter 3: The Language of Data, The Science of Profit Chapter 4: Interactivity Changes the Rules of the Game Chapter 5: How to Build a Customer Profiling Spreadsheet Chapter 6: How to Profile (Score) Your Customers Chapter 7: Marketing Using Customer Scores - Basic Approach Chapter 8: Using Customer Characteristics and Multiple Scores Chapter 9: Watching Scores over Time - Customer LifeCycles Chapter 10: Customer Scoring Grids - Profiling on Steroids Chapter 11: Calculating and Using LifeTime Value in Promotions Chapter 12: Turning Profiles into Profits - the Staging Area Chapter 13: Turning Profiles into Profits - the Financial Model Chapter 14: Turning Profiles into Profits - Financial Tweaks Chapter 15: Measuring Success in Best Customer Promotions Chapter 16: Some Final Thoughts Seasonal Adjustments to Marketing Promotions Don't Fight Customer Behavior CRM Software and Customer Scoring Data-Driven Marketing Program Descriptions There's more! Automate the basic customer scoring process on large groups of customers. Use the software included free with this edition! Windows OS and MS Access and Excel required to run the software.

Author :
Publisher : ببلومانيا للنشر والتوزيع
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4./5 ( download)

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Download or read book How to Win Friends and Influence People written by and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Author : Bernard Marr
Publisher : Pearson UK
ISBN 13 : 1292017465
Total Pages : 312 pages
Book Rating : 4.64/5 ( download)

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Download or read book Key Business Analytics written by Bernard Marr and published by Pearson UK. This book was released on 2016-02-10 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: Financial analytics – cashflow, profitability, sales forecasts Market analytics – market size, market trends, marketing channels Customer analytics – customer lifetime values, social media, customer needs Employee analytics – capacity, performance, leadership Operational analytics – supply chains, competencies, environmental impact Bare business analytics – sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it? When should I use it? How do I use it? Tips and pitfalls Further reading This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

Author : Hector Guerrero
Publisher : Springer
ISBN 13 : 3030012794
Total Pages : 358 pages
Book Rating : 4.93/5 ( download)

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Download or read book Excel Data Analysis written by Hector Guerrero and published by Springer. This book was released on 2018-12-14 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive and readable introduction to modern business and data analytics. It is based on the use of Excel, a tool that virtually all students and professionals have access to. The explanations are focused on understanding the techniques and their proper application, and are supplemented by a wealth of in-chapter and end-of-chapter exercises. In addition to the general statistical methods, the book also includes Monte Carlo simulation and optimization. The second edition has been thoroughly revised: new topics, exercises and examples have been added, and the readability has been further improved. The book is primarily intended for students in business, economics and government, as well as professionals, who need a more rigorous introduction to business and data analytics – yet also need to learn the topic quickly and without overly academic explanations.

Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119231396
Total Pages : 320 pages
Book Rating : 4.94/5 ( download)

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Download or read book Big Data in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2016-03-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.88/5 ( download)

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Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Author : Eric T. Peterson
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596553323
Total Pages : 434 pages
Book Rating : 4.26/5 ( download)

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Download or read book Web Site Measurement Hacks written by Eric T. Peterson and published by "O'Reilly Media, Inc.". This book was released on 2005-08-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them? Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated. Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn: definitions of commonly used terms, such as "key performance indicators" (KPIs) how to drive potential customers to action how to gather crucial marketing and customer data which features are useful and which are superfluous advanced techniques that senior Web site analysts use on a daily basis By examining how real-world companies use analytics to their success, Web Site Measurement Hacks demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions. It's the technology companion that every site administrator needs.

Author : Bush Wes
Publisher :
ISBN 13 : 9781777119317
Total Pages : 276 pages
Book Rating : 4.16/5 ( download)

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Download or read book Product-Led Growth written by Bush Wes and published by . This book was released on 2019-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"

Author : Eric T. Peterson
Publisher : Bookrenter
ISBN 13 : 9780974358420
Total Pages : 256 pages
Book Rating : 4.28/5 ( download)

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Download or read book Web Analytics Demystified written by Eric T. Peterson and published by Bookrenter. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Stephen L. Nelson
Publisher : John Wiley & Sons
ISBN 13 : 1119077168
Total Pages : 384 pages
Book Rating : 4.69/5 ( download)

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Download or read book Excel Data Analysis For Dummies written by Stephen L. Nelson and published by John Wiley & Sons. This book was released on 2015-11-30 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to take the guesswork out of analyzing data? Let Excel do all the work for you! Data collection, management and analysis is the key to making effective business decisions, and if you are like most people, you probably don't take full advantage of Excel's data analysis tools. With Excel Data Analysis For Dummies, 3rd Edition, you'll learn how to leverage Microsoft Excel to take your data analysis to new heights by uncovering what is behind all of those mind-numbing numbers. The beauty of Excel lies in its functionality as a powerful data analysis tool. This easy-to-read guide will show you how to use Excel in conjunction with external databases, how to fully leverage PivotTables and PivotCharts, tips and tricks for using Excel's statistical and financial functions, how to visually present your data so it makes sense, and information about the fancier, more advanced tools for those who have mastered the basics! Once you're up to speed, you can stop worrying about how to make use of all that data you have on your hands and get down to the business of discovering meaningful, actionable insights for your business or organization. Excel is the most popular business intelligence tool in the world, and the newest update – Microsoft Excel 2016 – features even more powerful features for data analysis and visualization. Users can slice and dice their data and create visual presentations that turn otherwise indecipherable reports into easy-to-digest presentations that can quickly and effectively illustrate the key insights you are seeking. Fully updated to cover the latest updates and features of Excel 2016 Learn useful details about statistics, analysis, and visual presentations for your data Features coverage of database and statistics functions, descriptive statistics, inferential statistics, and optimization modeling with Solver Helps anyone who needs insight into how to get things done with data that is unwieldy and difficult to understand With Excel Data Analysis For Dummies, 3rd Edition, you'll soon be quickly and easily performing key analyses that can drive organizational decisions and create competitive advantages.