Do It Yourself Public Relations

Author : Nikkia McClain
Publisher : Writers Republic LLC
ISBN 13 : 1646206452
Total Pages : 116 pages
Book Rating : 4.52/5 ( download)

DOWNLOAD NOW!

Download or read book DIY PR written by Nikkia McClain and published by Writers Republic LLC. This book was released on 2020-12-02 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIY PR is jam-packed with critical information for beginning publicists, including discovering and developing a brand, identifying a target media audience, creating and nurturing relationships, and identifying how and when to pitch clients. In a friendly, conversational style, McClain provides ideas for combining traditional PR such as press releases and media alerts with out-of-the-box thinking by executing unique events that get noticed. She shares examples of successful communications and provides chapter takeaways that summarize the most important points. Each chapter ends with a series of questions that encourage readers to identify, consider, plan and set goals. You can also take DIY PR to the next level through her online platform via a series of free webinars and virtual courses.

Author : David E. Gumpert
Publisher : Section of Law Practice Management
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.78/5 ( download)

DOWNLOAD NOW!

Download or read book Do-it-yourself Public Relations written by David E. Gumpert and published by Section of Law Practice Management. This book was released on 1995 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author offers advice and guidance to help readers develop a cost-effective PR game plan. He reveals what editors look for in a press release, how you can position yourself as a valuable source and how to grab a busy reporter's attention.

Author : Eric Yaverbaum
Publisher : John Wiley & Sons
ISBN 13 : 111805279X
Total Pages : 391 pages
Book Rating : 4.92/5 ( download)

DOWNLOAD NOW!

Download or read book Public Relations For Dummies written by Eric Yaverbaum and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

Author : Marc R Schoder
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.65/5 ( download)

DOWNLOAD NOW!

Download or read book DIY written by Marc R Schoder and published by . This book was released on 2021-04-07 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: This booklet is about what a press release should be about and how you can do it without paying a pro for it. It's a do-it-yourself booklet.A perfect press release should be able to gain the reader's attention and draw it to what you're passionate about. Your press release should be "short and sweet and straight to the point," a maximum of 350 words. Still, it should be able to answer all of these questions.Who?What?Where?When?Why?You should be able to tell the names of the involved people, what you're trying to promote, were an exciting event is taking place when it's taking place, and why it's taking place.You'll discover the need to be considerate of your target audience. A person who sells hiking boots is looking to appeal to those who fancy the outdoors more than the indoors.A good press release should be clean, which means it should not need further editing. Editors always like stories that are straight to the point, so you have to respect the fact they work with deadlines.Be sure to use your writing skills and find something that will pull your readers' heartstrings. If you can manage to put a story together from scratch, and it sounds interesting enough, it might get published. Also, try telling it to a friend, and you'll immediately know how you're doing.Avoid using any industry jargon in any of your releases because you're talking over people's heads. And it should be avoided as much as possible.If you ask what bad press means, it'll probably generate different answers from different people, both professionally and personally. You can permanently repair the damage with the right angle and get back on track as soon as possible. Just be honest and straightforward.Sometimes, you might have to deal with the press under a terrible circumstance. You have to be very careful with everything you say as the media tends to hang on to every bit of your word, so you have to plan critically what you would say.If addressing the issue will take a toll on you emotionally, you need someone who is not attached to the situation. For example, a public relations professional that'll stand for you like an attorney.Finally, always try as much as possible not to blow your credibility. Remember the five questions your press release must answer and remember how precious a reporter's time is. Remember, you have to handle the crisis in the best way possible. And realize how a public relations process should go, and you have access to a local public relations officer if the need arises.

Author : Kara Alaimo
Publisher : Routledge
ISBN 13 : 0429583753
Total Pages : 444 pages
Book Rating : 4.59/5 ( download)

DOWNLOAD NOW!

Download or read book Pitch, Tweet, or Engage on the Street written by Kara Alaimo and published by Routledge. This book was released on 2020-12-29 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.

Author : Jacquelyn Lynn
Publisher : Entrepreneur Press
ISBN 13 : 1599183382
Total Pages : 192 pages
Book Rating : 4.81/5 ( download)

DOWNLOAD NOW!

Download or read book Start Your Own Public Relations Business written by Jacquelyn Lynn and published by Entrepreneur Press. This book was released on 2009-03-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting your own Public Relations business just got easier. Our experts take you step-by-step from building the business foundation to day-to-day operations, covering industry-specific essentials including how to sign clients, market your business, build media relationships, assemble a team, set your fees and more.

Author : Brian Solis
Publisher : FT Press
ISBN 13 : 0137011261
Total Pages : 463 pages
Book Rating : 4.61/5 ( download)

DOWNLOAD NOW!

Download or read book Putting the Public Back in Public Relations written by Brian Solis and published by FT Press. This book was released on 2009-02-19 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

Author : Jenna Guarneri
Publisher : Greenleaf Book Group
ISBN 13 : 1639090061
Total Pages : 224 pages
Book Rating : 4.68/5 ( download)

DOWNLOAD NOW!

Download or read book You Need PR written by Jenna Guarneri and published by Greenleaf Book Group. This book was released on 2022-05-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why you need PR and how you can get it—even on a budget Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists. In You Need PR, she presents the key principles and practices behind good PR, showing you how to: Establish your brand, including how to humanize interactions to build a loyal following Build your press materials to develop the best possible story Formulate a strategy to launch your PR initiatives Deliver on the media interview and follow up appropriately A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.

Author : Jennifer Fortney
Publisher :
ISBN 13 : 9781980350101
Total Pages : 136 pages
Book Rating : 4.08/5 ( download)

DOWNLOAD NOW!

Download or read book Pitched: a Simple DIY Guide to Public Relations for Small Business written by Jennifer Fortney and published by . This book was released on 2018-02-24 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wonder how so many small businesses and startups attract media attention? Did they hire a PR pro? Maybe they learned to do it themselves. Even in today's social world, public relations is still the #1 way to build instant credibility for your business with customers, investors, partners and more. Most importantly, to you, is that it can DRIVE SALES! The power of a news story on your business, even a mention, can impact the grow of your business and help achieve your goals of success. And, it all starts with a great story!Successful brands and growing businesses know how to tell their story well, over every marketing platform - media, website, social media, digital ads, trade shows, marketing materials, video and more. They know who and what they are and tell it in such a way that it creates an emotional connection with customers, who not only buy, but become brand loyalists!Small businesses may not have the budget to hire a pro, but with a strategy, and focus, you can learn to successfully land media stories for your business that will generate awareness, build credibility and drive sales. If you think you have a great story to tell, or maybe you don't know quite how to discover it, then this ultimate DIY PR guide and workbook is for you. Written by veteran public relations and marketing professional and principal of Cascade Communications public relations and marketing communications agency Jennifer Fortney, Pitched offers insider tips, secrets, workbook exercises and templates you can use to define and write a compelling news story, that will attract media, investors and sales from every marketing tactic you employ. As well as, marketing strategy development, preparing your business for media attention, and how to prepare for interviews with templates you can use to immediately write your story and get it out in front of media!She will walk you through everything from a brief history of PR to what it is, why and how it works and how you can make it work for you, and even shares the #1 key to your success, not just with PR, but for all of your marketing. It really is the only thing that matters to achieving your dreams of growing and running a successful business.Based on a workshop Jennifer Fortney taught for five years to small business owners, entrepreneurs and startup founders, Pitched is the quintessential read for all business owners. She takes away the mystery behind public relations and talks to you like she talks to her clients and friends. Attendees paid as much as $75 to attend her class, and receive the same inside information and "how to" as you will from this concise and easy to follow book. In fact, in this latest version you get more! Pitched is meant to be an interactive guide that you follow step-by-step. When you're done, you will have "aha" moments and knowledge that will follow you forever.

Author : Mark Weiner
Publisher : John Wiley & Sons
ISBN 13 : 0787985996
Total Pages : 274 pages
Book Rating : 4.98/5 ( download)

DOWNLOAD NOW!

Download or read book Unleashing the Power of PR written by Mark Weiner and published by John Wiley & Sons. This book was released on 2006-06-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.