Disruptive Selling

Author : Patrick Maes
Publisher : Kogan Page Publishers
ISBN 13 : 0749482354
Total Pages : 233 pages
Book Rating : 4.50/5 ( download)

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Download or read book Disruptive Selling written by Patrick Maes and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com. The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. This book will help companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture. Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, it will empower readers to look critically at their organizations and begin their own disruptive selling journeys. Containing a carefully researched, clearly explained framework and practical guidelines that will allow readers to get started immediately, this book is the ultimate guide to remaining competitive and adaptive in a continually changing world.

Author : Geoffrey Colon
Publisher : AMACOM
ISBN 13 : 0814437400
Total Pages : 256 pages
Book Rating : 4.07/5 ( download)

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Download or read book Disruptive Marketing written by Geoffrey Colon and published by AMACOM. This book was released on 2016-08-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? How often does consumer engagement actually go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn’t just reshaped mass media; it’s altering behavior as well. Truly getting a message through to customers, and not just in front of their eyes for a split second before being fed to the trash bin, will take some radical rethinking.Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that:• Selling is dead, but ongoing conversation thrives• Consumers generate the best content about brands• People tune out noise and listen to feelings• Curiosity leads the marketing team• Growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!

Author : Phil Fernandez
Publisher : John Wiley & Sons
ISBN 13 : 1118299299
Total Pages : 240 pages
Book Rating : 4.96/5 ( download)

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Download or read book Revenue Disruption written by Phil Fernandez and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.

Author : Brian Burns
Publisher : McGraw Hill Professional
ISBN 13 : 0071639683
Total Pages : 241 pages
Book Rating : 4.82/5 ( download)

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Download or read book Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products written by Brian Burns and published by McGraw Hill Professional. This book was released on 2009-12-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.

Author : James L Toland
Publisher :
ISBN 13 : 9781686363665
Total Pages : 96 pages
Book Rating : 4.64/5 ( download)

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Download or read book The Smartest Person In The Room written by James L Toland and published by . This book was released on 2019-08-23 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy to follow guide to overcoming The Paradox of Disruptive Technology to effectively market frontier enterprise tech. Written by one of tech's brightest venture parters, this fun to read guide explores the fundamental differences between traditional enterprise sales and emerging disruptive technology.

Author : James Bidwell
Publisher : Nicholas Brealey
ISBN 13 : 1473674093
Total Pages : 272 pages
Book Rating : 4.97/5 ( download)

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Download or read book Disrupt! written by James Bidwell and published by Nicholas Brealey. This book was released on 2017-11-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiled by Springwise, the global innovation discovery engine, Disrupt! explains and highlights the best, most disruptive and most useful innovation ideas of the 21st Century. The book shares which themes underpin their success and which ideas can best be used to drive creativity in your workplace, office or industry. Springwise has a huge online readership (700k page impressions a month, 31k FB followers, 62k Twitter followers and an email database of 160k names) and a reputation as the number one engine for collating and sharing cutting edge business ideas. Dan Pink describes Springwise as: 'An amazing roundup of new business ideas and surprising business models from around the world'. Seth Godin says: 'Almost too good to share!' This attractively designed book draws on their vast archive and the expertise of their editorial team to create a practical, themed overview of contemporary innovation with simple, implementable strategies for bringing more creativity to your business or idea and more disruption to your industry. It is an indispensable handbook to modern innovation.

Author : Paul Armstrong
Publisher : Kogan Page Publishers
ISBN 13 : 1398609218
Total Pages : 249 pages
Book Rating : 4.11/5 ( download)

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Download or read book Disruptive Technologies written by Paul Armstrong and published by Kogan Page Publishers. This book was released on 2023-01-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The next two decades will see more waves of technological disruption than the previous fifty. Adaptability and understanding of technological changes are now mission-critical to every business. Disruptive Technologies offers a three-step framework that enables readers to choose how their business responds to technological upheaval rather than being led by changes forced upon them. Showing how to understand a new technology, evaluate the challenge it poses, and finally respond to it, readers will come away secure in the knowledge that they have a workable system with which they can navigate ongoing technological disruption. This second edition features new chapters on the Metaverse and Web 3.0, as well as case studies and discussions of emerging technologies such as NFTs, artificial intelligence, virtual and augmented reality, graphene and 3D/4D printing. If companies do not grasp how developing technologies will impact their operations, supply chains, people and products, they have little hope of weathering the ongoing storm of digital disruption. Disruptive Technologies is your essential guide to creating a stable response to constant technological upheaval.

Author : James Deitch
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110650479
Total Pages : 256 pages
Book Rating : 4.71/5 ( download)

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Download or read book Disruptive Fintech written by James Deitch and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-12-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout history, innovators have disrupted existing financial services norms to change the landscape of the marketplace. Disruptive Fintech briefly traces fractional reserves, the creation of bank currency that traded at a premium to bullion value, central bank regulation, securitization of assets and loans, the current state of digital currency and electronic payments. The author then looks toward the future of fintech and the forces of disruption that will change the landscape of financial life as we know it. Using over 100 interviews with thought leading CEOs, this book develops a methodology to identify financial services that are ripe for innovation and discusses how innovative thinking can be used as a disruptive weapon to attack incumbents and create effective new fintech models. The book discusses How to relate historical innovations and disruptions in financial services to the current landscape How to follow a process to identify the threats facing incumbent processes and businesses, and how innovative thinking can be used as a disruptive weapon to attack incumbents and create effective new fintech models How many fintech innovations will be constructed by re-arranging or re-purposing existing core processes In this insightful book, author James Deitch, CPA CMB, argues that some of today’s high-flying fintech innovators will flourish, but many may perish as the fire of innovation consumes those fintechs that are slow to monetize their promises.

Author : Jordi Gili
Publisher : Jordi Gili
ISBN 13 : 9781481261715
Total Pages : 74 pages
Book Rating : 4.11/5 ( download)

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Download or read book Sell! with LinkedIn written by Jordi Gili and published by Jordi Gili. This book was released on 2012-12-19 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the disruption of the sales practices that Linkedin is enabling. It describes an strategic approach to selling your services or products to the over 200 Million potential users of LinkedIn. With this book you'll understand how to use Linkedin and some revolutionary techniques to achieve a strategic objective: Sell!If you are a sales professional, then you really need this Revolutionary book. Take advantage of the opportunity to learn disruptive techniques.You'll learn what the Active Sales Circle Strategy is and see how it is applied to Linkedin, using the three techniques that put the strategy to work: The Basic, Advanced and the third one, that I have called The Perfect Sales Circle - THE secret!With this book you will understand the real disruption that Linkedin is creating in the sales industry. You will also have the strategy, techniques and tools to take advantage of thisincredible opportunity.Pages: 73, 6in x 9inContents:I. INTRODUCTIONII. BUILD A BRANDIII. SET YOUR BUSINESS GOAL: SELLINGIV. THE STRATEGIC MARKETING PLANV. THE SOCIAL MEDIA MARKETING PLANP FOR PRODUCTP FOR PLACEMENTP FOR PRICEP FOR PROMOTIONVI. THE SOCIAL MEDIA SALES PLAN1. SET THE REVENUE TARGET2. EVALUATE A SALES STRATEGY. ACTIVE AND PASSIVE3. EVALUATE THE SOCIAL MEDIA CHANNELS4. RESOURCE INITIATIVES ADEQUATELY5. DEVELOP A SPECIFIC SALES PLAN FOR EVERY CHANNELVII. PASSIVE SALES STRATEGIES ON LINKEDINPASSIVE SALES TECHNIQUESPOSITIONING ON GOOGLE: SEOVIII. ACTIVE SALES STRATEGIES ON LINKEDINBEFORE WE START: YOU NEED A LINKEDIN PREMIUM ACCOUNTTHE ACTIVE SALES CIRCLEACTIVE TECHNIQUE: BASIC OR INDIVIDUAL TARGETACTIVE TECHNIQUE: ADVANCED OR MASS TARGETINGACTIVE TECHNIQUE: THE PERFECT SALES CIRCLEIX. CONCLUSION: THE REAL DEAL

Author : Clayton M. Christensen
Publisher : Harvard Business Press
ISBN 13 : 1647829887
Total Pages : 440 pages
Book Rating : 4.89/5 ( download)

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Download or read book The Disruptive Innovation Set (2 Books) written by Clayton M. Christensen and published by Harvard Business Press. This book was released on 2024-04-30 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive books on one of the most influential business ideas of our time, disruptive innovation. His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In these classic bestsellers, innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lost market leadership. In The Innovator's Dilemma, Christensen presents his theory of disruptive innovation and explains that, no matter the industry, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. In The Innovator's Solution, Christensen and his coauthor, Michael Raynor, expand on the idea of disruption, showing how companies can and should become disruptors themselves. Sharp, cogent, and provocative, these are the two books that no manager, leader, or entrepreneur should be without.