Dimensions Of Racism In Advertising

Author : Edward Lama Wonkeryor
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433115486
Total Pages : 0 pages
Book Rating : 4.84/5 ( download)

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Download or read book Dimensions of Racism in Advertising written by Edward Lama Wonkeryor and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing. Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing.

Author : Wulf D. Hund
Publisher : LIT Verlag Münster
ISBN 13 : 3643904169
Total Pages : 218 pages
Book Rating : 4.64/5 ( download)

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Download or read book Colonial Advertising & Commodity Racism written by Wulf D. Hund and published by LIT Verlag Münster. This book was released on 2013 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colonial Advertising & Commodity Racism is the latest volume in LIT Verlag's series Racism Analysis - Series B: Yearbooks. This series explores racial discrimination in all its varying historical, ideological, and cultural patterns. It examines the invention of race and the dimensions of modern racism, and it inquires into racism avant la lettre. Racism Analysis brings together scholars from various disciplines and schools of thought, with the key aim of contributing to the conceptualization of racism and to identify the practices of dehumanization that are intrinsic to it. The contents of Colonial Advertising & Commodity Racism include: Advertising White Supremacy: Capitalism, Colonialism, and Commodity Racism * Come and Join the Freedom-Lovers: Race, Appropriation, and Resistance in Advertising * Buffalo Bill's Wild West: The Racialization of the Cosmopolitan Imagination * Fun Without Vulgarity? Commodity Racism and the Promotion of Blackface Fantasies * From Oecumene to Trademark: The Symbolism of the Moor in the Occident * Bittersweet Temptations: Race and the Advertising of Cocoa * The German Alternative: Nationalism and Racism in Afri-Cola. (Series: Racism Analysis - Series B: Yearbooks - Vol. 4)

Author : Jason Chambers
Publisher : University of Pennsylvania Press
ISBN 13 : 0812203852
Total Pages : 330 pages
Book Rating : 4.51/5 ( download)

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Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2011-08-24 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.

Author : Brian D. Behnken
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440829772
Total Pages : 164 pages
Book Rating : 4.72/5 ( download)

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Download or read book Racism in American Popular Media written by Brian D. Behnken and published by Bloomsbury Publishing USA. This book was released on 2015-03-24 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how the media—including advertising, motion pictures, cartoons, and popular fiction—has used racist images and stereotypes as marketing tools that malign and debase African Americans, Latinos, American Indians, and Asian Americans in the United States. Were there damaging racist depictions in Gone with the Wind and children's cartoons such as Tom and Jerry and Mickey Mouse? How did widely known stereotypes of the Latin lover, the lazy Latino, the noble savage and the violent warrior American Indian, and the Asian as either a martial artist or immoral and tricky come about? This book utilizes an ethnic and racial comparative approach to examine the racism evidenced in multiple forms of popular media, enabling readers to apply their critical thinking skills to compare and analyze stereotypes, grasp the often-subtle sources of racism in the everyday world around us, and understand how racism in the media was used to unite white Americans and exclude ethnic people from the body politic of the United States. Authors Brian D. Behnken and Gregory D. Smithers examine the popular media from the late 19th century through the 20th century to the early 21st century. This broad coverage enables readers to see how depictions of people of color, such as Aunt Jemima, have been consistently stereotyped back to the 1880s and to grasp how those depictions have changed over time. The book's chapters explore racism in the popular fiction, advertising, motion pictures, and cartoons of the United States, and examine the multiple groups affected by this racism, including African Americans, Latino/as, Asian Americans, and American Indians. Attention is also paid to the efforts of minorities—particularly civil rights activists—in challenging and combating racism in the popular media.

Author : Steven L. Foy
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.26/5 ( download)

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Download or read book Racism in America written by Steven L. Foy and published by Bloomsbury Publishing USA. This book was released on 2020-02-24 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how race, once a differentiating factor, became a major basis for stratification in the United States that pervaded scientific thought, religious doctrine, governmental policy, and the patterned actions of decision-makers in all sectors of social life. Racism in America: A Reference Handbook diverges from the typical focus of accounts of racism on interpersonal prejudice and discrimination to situate racism within structural processes to demonstrate the systematic nature of racial discrimination. Racial progress, though notable, has largely addressed symptoms of the racialized social system rather than tackling the ways in which the system is inherently patterned to benefit whites. This book provides evidence that racial discrimination is not an occasional decision made by individuals. The book provides readers with a background and history of race in America; a thorough treatment of the problems, controversies, and solutions related to race; a perspectives section including essays from experts in a variety of related fields; profiles of important people and organizations; and a section dedicated to data and documents. Its organizational strategy benefits the reader, first explaining core concepts and providing context for racism in America before moving into more specific applications in the work of relevant experts and providing directions for further study.

Author : Rotimi Williams Olatunji
Publisher : Amalion Publishing
ISBN 13 : 2359260197
Total Pages : 213 pages
Book Rating : 4.99/5 ( download)

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Download or read book Dimensions of Advertising Theory and Practice in Africa written by Rotimi Williams Olatunji and published by Amalion Publishing. This book was released on 2013-09-30 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising – by street criers, wall paintings, and even olfactory appeals – to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.

Author : David Ciarlo
Publisher : Harvard University Press
ISBN 13 : 0674050061
Total Pages : 438 pages
Book Rating : 4.68/5 ( download)

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Download or read book Advertising Empire written by David Ciarlo and published by Harvard University Press. This book was released on 2011-01-03 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the "African native" had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism's political and cultural meaning as well as, by infusing it with a simplified racial cast.

Author : James W. Loewen
Publisher : The New Press
ISBN 13 : 1620974541
Total Pages : 594 pages
Book Rating : 4.44/5 ( download)

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Download or read book Sundown Towns written by James W. Loewen and published by The New Press. This book was released on 2018-07-17 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Powerful and important . . . an instant classic." —The Washington Post Book World The award-winning look at an ugly aspect of American racism by the bestselling author of Lies My Teacher Told Me, reissued with a new preface by the author In this groundbreaking work, sociologist James W. Loewen, author of the classic bestseller Lies My Teacher Told Me, brings to light decades of hidden racial exclusion in America. In a provocative, sweeping analysis of American residential patterns, Loewen uncovers the thousands of "sundown towns"—almost exclusively white towns where it was an unspoken rule that blacks weren't welcome—that cropped up throughout the twentieth century, most of them located outside of the South. Written with Loewen's trademark honesty and thoroughness, Sundown Towns won the Gustavus Myers Outstanding Book Award, received starred reviews in Publishers Weekly and Booklist, and launched a nationwide online effort to track down and catalog sundown towns across America. In a new preface, Loewen puts this history in the context of current controversies around white supremacy and the Black Lives Matter movement. He revisits sundown towns and finds the number way down, but with notable exceptions in exclusive all-white suburbs such as Kenilworth, Illinois, which as of 2010 had not a single black household. And, although many former sundown towns are now integrated, they often face "second-generation sundown town issues," such as in Ferguson, Missouri, a former sundown town that is now majority black, but with a majority-white police force.

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309091268
Total Pages : 335 pages
Book Rating : 4.68/5 ( download)

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Download or read book Measuring Racial Discrimination written by National Research Council and published by National Academies Press. This book was released on 2004-07-24 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many racial and ethnic groups in the United States, including blacks, Hispanics, Asians, American Indians, and others, have historically faced severe discriminationâ€"pervasive and open denial of civil, social, political, educational, and economic opportunities. Today, large differences among racial and ethnic groups continue to exist in employment, income and wealth, housing, education, criminal justice, health, and other areas. While many factors may contribute to such differences, their size and extent suggest that various forms of discriminatory treatment persist in U.S. society and serve to undercut the achievement of equal opportunity. Measuring Racial Discrimination considers the definition of race and racial discrimination, reviews the existing techniques used to measure racial discrimination, and identifies new tools and areas for future research. The book conducts a thorough evaluation of current methodologies for a wide range of circumstances in which racial discrimination may occur, and makes recommendations on how to better assess the presence and effects of discrimination.

Author : Vincent F. Rocchio
Publisher : Routledge
ISBN 13 : 0429977379
Total Pages : 256 pages
Book Rating : 4.74/5 ( download)

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Download or read book Reel Racism written by Vincent F. Rocchio and published by Routledge. This book was released on 2018-05-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study looks beyond reflection theories of the media to examine cinema's active participation in the operations of racism - a complex process rooted in the dynamics of representation. Written for undergraduates and graduate students of film studies and philosophy, this work focuses on methods and frameworks that analyze films for their production of meaning and how those meanings participate in a broader process of justifying, naturalizing, or legitimizing difference, privilege, and violence based on race. In addition to analyzing how the process of racism is articulated in specific films, it examines how specific meanings can resist their function of ideological containment, and instead, offer a perspective of a more collective, egalitarian social system - one that transcends the discourse of race.