Digital Marketing And Business Intelligence A Comprehensive Guide

Author : Marcus Sheridan
Publisher : Marcus Sheridan
ISBN 13 :
Total Pages : 179 pages
Book Rating : 4./5 ( download)

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Download or read book Digital Marketing and Business Intelligence: A Comprehensive Guide written by Marcus Sheridan and published by Marcus Sheridan. This book was released on 2024-03-14 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing and Business Intelligence: A Comprehensive Guide” is a book that provides an in-depth look into the fields of digital marketing and business intelligence. It offers detailed insights on how to create, implement, and measure digital marketing strategies. Additionally, it includes practical examples and case studies on how business intelligence tools and techniques can be used in data analysis and decision-making processes. This book is an ideal resource for professionals, students, and entrepreneurs looking to enhance their knowledge and skills in digital marketing and business intelligence.

Author : Richard Hurley
Publisher :
ISBN 13 : 9781952191114
Total Pages : 106 pages
Book Rating : 4.14/5 ( download)

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Download or read book Business Intelligence written by Richard Hurley and published by . This book was released on 2020-01-19 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern business world, the pace of action continues to quicken. Businesses need to be able to get actionable insights from their data in order to make the right decisions to act rapidly and effectively.

Author : Ashok Charan
Publisher : World Scientific
ISBN 13 : 9811275106
Total Pages : 354 pages
Book Rating : 4.04/5 ( download)

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Download or read book Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing written by Ashok Charan and published by World Scientific. This book was released on 2023-09-13 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume III is entirely dedicated to digital marketing. The first chapter, New Media, covers the impact of new media on the social, political and marketing landscape. It outlines the new rules and perspectives, leaving readers with a clear understanding of how they must adapt to succeed in the digital age.The Digital Marketing chapter covers a wide range of topics related to digital tools, techniques, processes, as well as the opportunities and challenges of digital marketing. A set of chapters on social media highlight best practices to adopt on each of the networks — Facebook, Twitter, Instagram, YouTube and LinkedIn.Search Engine Optimization (SEO) covers on-page and off-page optimization to increase inbound traffic and channel it through the digital marketing funnel. Web Analytics covers the processes that constitute a web analytics system and deals with the use of web analytics platforms such as Google Analytics to assess the effectiveness of digital marketing in attracting and converting prospects.Search Advertising covers advertising on search engines to draw prospects and lead them through the digital marketing funnel. It covers topics such as the Google auction, keyword strategies, and practices to improve the effectiveness of search advertising.The final chapter, Digital Execution, serves as a comprehensive guide to developing and executing digital marketing plans.

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 : 1976001064
Total Pages : 348 pages
Book Rating : 4.62/5 ( download)

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Download or read book The Future of Artificial Intelligence in Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2017-09-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" – the ultimate guide for harnessing the power of AI to drive unprecedented growth in your digital marketing endeavors! Gone are the days when Artificial Intelligence (AI) belonged solely to the realm of science fiction. Today, it has become a game-changing reality that is reshaping the way I connect with my customers and achieve remarkable results. And the number one AI companion that accompanies me throughout my digital journey? None other than the Internet itself! In this groundbreaking book, I unveil the secrets behind the convergence of AI and digital marketing, empowering you to seize every opportunity and stay steps ahead of the competition. With cutting-edge insights and real-world examples, you'll discover how AI is revolutionizing search engine algorithms, transforming the way websites rank and perform. It's time for me to unlock the full potential of my online presence! "The Future of Artificial Intelligence in Digital Marketing" equips marketers, entrepreneurs, and social media enthusiasts like you with the knowledge you need to thrive in today's fast-paced digital landscape. Uncover proven strategies that will catapult your digital processes to new heights, propelling your brand to the forefront of the industry. But it doesn't stop there. This book explores the immense value of empathic machines in digital marketing, revealing how AI can tap into human emotions, understand consumer behavior, and create personalized experiences like never before. By humanizing my AI-powered marketing initiatives, I'll forge deep connections with my audience and cultivate unwavering brand loyalty. Don't let the future of digital marketing pass you by. "The Future of Artificial Intelligence in Digital Marketing" is your indispensable roadmap to navigating the AI revolution and achieving unparalleled success. Get ready to transform your digital marketing world, unlock unlimited possibilities, and leave your competitors in the dust. Are you ready to revolutionize your marketing strategies? Secure your copy of "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" today and embark on a journey towards extraordinary growth and unstoppable success! It's time to take control of my digital destiny and embrace the power of AI to elevate my marketing game like never before.

Author : Richard Hurley
Publisher :
ISBN 13 : 9781659796957
Total Pages : 198 pages
Book Rating : 4.54/5 ( download)

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Download or read book Business Intelligence written by Richard Hurley and published by . This book was released on 2020-01-13 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to learn about business intelligence and predictive analytics, then keep reading... Two manuscripts in one book: Business Intelligence: An Essential Beginner's Guide to BI, Big Data, Artificial Intelligence, Cybersecurity, Machine Learning, Data Science, Data Analytics, Social Media and Internet Marketing Predictive Analytics: The Secret to Predicting Future Events Using Big Data and Data Science Techniques Such as Data Mining, Predictive Modelling, Statistics, Data Analysis, and Machine Learning In the modern business world, the pace of action continues to quicken. Businesses need to be able to get actionable insights from their data in order to make the right decisions to act rapidly and effectively. In this book, you will be introduced to the concept of business intelligence. Business intelligence is closely connected to data, and so as part of our journey, we are going to see how modern companies are using big data, together with artificial intelligence, machine learning, and pattern recognition in order to build systems of data-driven decision making. After we get a handle on what business intelligence is, we will learn how it ties together with the next computer revolution (happening right before our eyes). We will discuss the use of artificial intelligence, machine learning, and pattern recognition to retrieve insights from the large amounts of data that companies are routinely collecting, storing, and using. We will also explore the roles that social media and internet marketing are playing in the growth of business intelligence, and how companies like Facebook are helping other companies act on data in powerful ways. Some of the topics covered in part 1 of this book include: An Introduction to BI, Big Data, AI, and More An Overview of Business Intelligence BI and AI BI and Big Data BI And Machine Learning Data Science Cybersecurity BI and Data Mining BI and Social Media BI and Internet Marketing And much much more! Some of the topics covered in part 2 of this book include: The basics of predictive analysis. How to predict events that are going to happen in the future with big data and data mining. How to predict events that are going to happen in the future with the help of data analysis and statistics. A look at machine learning and how this process can help make predictions. How to avoid prediction traps, avoid bias, and make the best decisions with this analysis. Some of the top reasons to implement this kind of analysis in your business. The steps you can take to create your own predictive analysis model. And much, much more! So if you want to learn more about business intelligence and predictive analytics, click the "add to cart" button!

Author : Gohar F. Khan
Publisher : Routledge
ISBN 13 : 1317278437
Total Pages : 452 pages
Book Rating : 4.36/5 ( download)

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Download or read book Digital Analytics for Marketing written by Gohar F. Khan and published by Routledge. This book was released on 2017-10-05 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The author covers timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening learning by helping them to think outside the box. Filled with engaging, interactive exercises, and interesting insights from an industry expert, this book will appeal to students of digital marketing, online marketing, and analytics. A companion website features an instructor’s manual, test bank, and PowerPoint slides.

Author : Iain Brown
Publisher : John Wiley & Sons
ISBN 13 : 1394258712
Total Pages : 439 pages
Book Rating : 4.10/5 ( download)

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Download or read book Mastering Marketing Data Science written by Iain Brown and published by John Wiley & Sons. This book was released on 2024-04-29 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.

Author : Ashok Charan
Publisher : World Scientific Publishing Company
ISBN 13 : 9789811274503
Total Pages : 0 pages
Book Rating : 4.09/5 ( download)

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Download or read book The Marketing Analytics Practitioner's Guide written by Ashok Charan and published by World Scientific Publishing Company. This book was released on 2023-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike. The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices. Volume III is entirely dedicated to digital marketing. The first chapter, New Media, covers the impact of new media on the social, political and marketing landscape. It outlines the new rules and perspectives, leaving readers with a clear understanding of how they must adapt to succeed in the digital age. The Digital Marketing chapter covers a wide range of topics related to digital tools, techniques, processes, as well as the opportunities and challenges of digital marketing. A set of chapters on social media highlight best practices to adopt on each of the networks - Facebook, Twitter, Instagram, YouTube and LinkedIn. Search Engine Optimization (SEO) covers on-page and off-page optimization to increase inbound traffic and channel it through the digital marketing funnel. Web Analytics covers the processes that constitute a web analytics system and deals with the use of web analytics platforms such as Google Analytics to assess the effectiveness of digital marketing in attracting and converting prospects. Search Advertising covers advertising on search engines to draw prospects and lead them through the digital marketing funnel. It covers topics such as the Google auction, keyword strategies, and practices to improve the effectiveness of search advertising. The final chapter, Digital Execution, serves as a comprehensive guide to developing and executing digital marketing plans.

Author : Srinidhi Ranganathan
Publisher : Srinidhi Ranganathan
ISBN 13 :
Total Pages : 69 pages
Book Rating : 4./5 ( download)

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Download or read book Future 1.0: Your Guide To Rule The Digital Marketing Universe with Artificial Intelligence written by Srinidhi Ranganathan and published by Srinidhi Ranganathan. This book was released on 2020-01-02 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Subscribe to the Author "Digital Marketing Legend - Srinidhi Ranganathan on YouTube". Srinidhi brings 500+ Free courses and tutorials on Digital Marketing and Artificial Intelligence (AI) futuristic technologies on YouTube: https://www.youtube.com/channel/UCXP3bY7BbMt1pXK0tPp8G4Q It’s time to think about where the digital marketing world is actually heading. The answer is quite simple and known to you - “Artificial Intelligence”. The power of Artificial Intelligence for digital marketing usage can be compared to a treasure-house of activities and it cannot be measured instantly, at all. Today, the presence of "Artificial Intelligence”(AI) is common in almost every area - such as self-driving cars, machine learning, using your own personal assistants such as Siri, Alexa and others. In 2020, AI continues to take firm steps to become increasingly integral to our world. Digital marketing is indeed one of the most exciting applications for AI. Artificial Intelligence in Digital Marketing (AIDM) plays a role in making life simpler for business organisations that deploy marketing. One can rely on AI development resources and tools to simplify, cut costs, reduce manual labor etc. AI tools that function with neural networks are becoming more and more powerful. They aid in search and analysis of consumer behaviour with big data and information. Despite all these incredible technologies, the Internet seemed like a source of confusion for many. Nevertheless, today sophisticated companies are using artificial intelligence to devise digital marketing plans. Some companies use AI to get at the top of their game or grow ahead by devising brilliant digital marketing strategies— and to maintain that level. AI can save companies from spending too much money on time-bound human resources. It can speed up tasks with minimal effort, reduce your spendings on manual labour - at the same time. This book serves to be a brief insight or a very short compilation of 9 years of research that I conducted on Artificial Intelligence in Digital Marketing (AIDM). It will convey the guided method you can leverage to ‘Enter the Digital Marketing Universe with the Power of Artificial Intelligence’ with Future 1.0 techniques. Nevertheless, AI is not just about chatbots and personal helpers or assistants. You can find various forms of artificial intelligence that enable digital marketers in the field to make increasingly brilliant strategic and marketing decisions. Working on digital marketing with Artificial Intelligence projects require great practice, according to the details and research available, as far as the current scenario is concerned. Artificial intelligence is an amazing and grand asset for your company to simply work wonders. Using digital marketing tactics for AI will help brands offer enhanced customer experience and more efficiently market the brand. In addition, AI digital marketing will change the way we create brands and communicate with clients. So, get ready for Lights. Camera. Action. with Marketing Legend “Srinidhi Ranganathan”.

Author : Sahil Kohli
Publisher : Beyond Leer Publishing, an Imprint of Kohli Media LLP
ISBN 13 : 8195956211
Total Pages : 171 pages
Book Rating : 4.10/5 ( download)

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Download or read book A Handbook to Business Analytics written by Sahil Kohli and published by Beyond Leer Publishing, an Imprint of Kohli Media LLP. This book was released on 2023-02-14 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Analytics has become a crucial aspect of decision-making in the modern business world. With the availability of vast amounts of Data and the increasing use of technology, organizations are now relying more than ever on data-driven insights to drive growth and gain a competitive advantage. In "A Handbook to Business Analytics," authors Sahil Kohli and Deepanshi Wadhwa present a comprehensive guide to understanding the principles and practices of Business Analytics. The book covers a wide range of topics, from the basics of Data Collection and Analysis to Visualisation and Decision Analysis. With clear explanations and practical examples, this handbook is designed to be accessible to readers with little or no prior experience in the field. Whether you are a student, professional, or entrepreneur, this book will provide you with the knowledge and skills you need to make informed decisions based on data. By the end of this handbook, you will have a deep understanding of the role of Analytics in Business, the various tools and techniques available for Data Analysis, and how to apply these techniques to real-world business problems. Whether you are looking to build a career in Business Analytics or simply want to gain a competitive advantage in your current role, this book is an essential resource for anyone interested in using Data to drive Business success.