Author : James R. Ogden
Publisher : Pearson
ISBN 13 : 9780137783335
Total Pages : 0 pages
Book Rating : 4.37/5 ( download)
Book Synopsis Developing a Creative and Innovative Integrated Marketing Communications Plan by : James R. Ogden
Download or read book Developing a Creative and Innovative Integrated Marketing Communications Plan written by James R. Ogden and published by Pearson. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a managerial point of view, this book covers all major areas, and increases students' ability to learn the material through an in-depth 'flow chart' or 'how to' diagram.