Designing Type Second Edition

Author : Karen Cheng
Publisher : Yale University Press
ISBN 13 : 0300249926
Total Pages : 249 pages
Book Rating : 4.27/5 ( download)

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Download or read book Designing Type written by Karen Cheng and published by Yale University Press. This book was released on 2020-10-20 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Author : Walter Tracy
Publisher : David R. Godine Publisher
ISBN 13 : 9781567922400
Total Pages : 230 pages
Book Rating : 4.06/5 ( download)

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Download or read book Letters of Credit written by Walter Tracy and published by David R. Godine Publisher. This book was released on 2003 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolution in typesetting - a revolution that over the past two decades has eliminated a five-hundred-year-old system of hot metal production and replaced it with one of photo-generated and computer-driven composition - shows no sign of winding down. This book, more than any other we know, traces the steps that went into that revolution and simultaneously makes the argument that the letter forms themselves are in process of evolution. Tracy argues that, whether they are of the sixteenth or the twentieth century, the forms that comprise our alphabet are subject to the same rules of good taste, proportion, and clarity that have always obtained. But what we face today is vastly different from fifty years ago. For the first time, new technology has made the proliferation (and, as some would maintain, debasement) of letter forms fast and easy (or quick and dirty.) With fifty years of professional experience on both sides of the Atlantic (including thirty years as head of type design for the British Linotype Company), Tracy is in a unique position to make this argument and arrive at his sad conclusion: the design of distinguished, contemporary typefaces is far outnumbered by the mediocre and downright bad. Part of the reason for this deplorable deterioration is a lack of critical analysis of the particular esthetics involved. This step-by-step examination of type-design esthetics is precisely what Tracy provides here, while avoiding both the promoter's hype and the manufacturer's claims. Here are the gut issues of what makes type good or bad, legible or unreadable. Extensively illustrated with both typefaces and line drawings, this book belongs on the shelf of anyone interested in thehistory of letters or in the artistry and peculiar problems that lie behind their production.

Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 1581157800
Total Pages : 224 pages
Book Rating : 4.02/5 ( download)

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Download or read book The Elements of Graphic Design written by Alex W. White and published by Simon and Schuster. This book was released on 2011-03-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author : Robert Bringhurst
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.44/5 ( download)

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Download or read book The Elements of Typographic Style written by Robert Bringhurst and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title page verso for a list of pages.

Author : Gerard Unger
Publisher : Nai010 Publishers
ISBN 13 : 9789462084407
Total Pages : 240 pages
Book Rating : 4.08/5 ( download)

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Download or read book Theory of Type Design written by Gerard Unger and published by Nai010 Publishers. This book was released on 2018-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Theory of Type Design by internationally renowned type designer Gerard Unger is the first comprehensive theory of typeface design. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the influence of language to today’s digital developments, from how our eyes and brain process letterforms to their power of expression. This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume’s extensive glossary. The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world." --Publisher description.

Author : Adrian Shaughnessy
Publisher :
ISBN 13 : 9781856697095
Total Pages : 0 pages
Book Rating : 4.96/5 ( download)

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Download or read book How to be a Graphic Designer, Without Losing Your Soul written by Adrian Shaughnessy and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic designers constantly complain that there is no career manual to guide them through the profession. Design consultant and writer Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and suggestions - that you wont have been taught at college - for running a successful business. This revised, extended edition includes all-new chapters covering professional skills, the creative process, and global trends, including green issues, ethics and the rise of digital culture. The book contains all-new imagery, and the previous interviews have been replaced with new ones, each focusing on a specific issue of importance to graphic designers.

Author : Tova Rabinowitz
Publisher : Cengage Learning
ISBN 13 : 9781285176819
Total Pages : 0 pages
Book Rating : 4.12/5 ( download)

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Download or read book Exploring Typography written by Tova Rabinowitz and published by Cengage Learning. This book was released on 2015-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showcasing the latest in best practices across print and digital media, EXPLORING TYPOGRAPHY, 2e provides a well-researched, authoritative introduction to typography that explores the varied uses of type in visual communications. Coverage begins with a history of type and a survey of how type is classified before advancing to the physical components of letters and the rules of legibility, readability, and style. The text surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Examining contemporary challenges in type, it also introduces terminology and concepts relevant to designing with type in a digital environment and includes coverage of designing type for mobile devices. . More Designer at Work boxes and new Designer Processes and Typography for Social Change features provide insight into professional designers' work and processes. With a large new format, EXPLORING TYPOGRAPHY, 2e is packed with dynamic illustrations that bring chapter concepts to life. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author : Ellen Lupton
Publisher : Chronicle Books
ISBN 13 : 1616890452
Total Pages : 225 pages
Book Rating : 4.52/5 ( download)

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Download or read book Thinking with Type written by Ellen Lupton and published by Chronicle Books. This book was released on 2014-04-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.

Author : Kate Clair
Publisher : John Wiley & Sons
ISBN 13 : 1118399889
Total Pages : 400 pages
Book Rating : 4.80/5 ( download)

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Download or read book A Typographic Workbook written by Kate Clair and published by John Wiley & Sons. This book was released on 2012-06-20 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

Author : Ellen Lupton
Publisher : Chronicle Books
ISBN 13 : 1616894555
Total Pages : 264 pages
Book Rating : 4.59/5 ( download)

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Download or read book Graphic Design: The New Basics (Second Edition, Revised and Expanded) written by Ellen Lupton and published by Chronicle Books. This book was released on 2015-07-14 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics (Second Edition, Revised and Expanded), bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.