Decoding Ceo Speak

Author : Russell Craig
Publisher : University of Toronto Press
ISBN 13 : 1487533020
Total Pages : 259 pages
Book Rating : 4.21/5 ( download)

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Download or read book Decoding CEO-Speak written by Russell Craig and published by University of Toronto Press. This book was released on 2021-06-29 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people – the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation’s direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate. Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO’s written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies. Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company’s policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.

Author : Russell Craig (Lecturer in business)
Publisher :
ISBN 13 : 9781487533014
Total Pages : pages
Book Rating : 4.12/5 ( download)

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Download or read book Decoding CEO-speak written by Russell Craig (Lecturer in business) and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Russell Craig
Publisher : University of Toronto Press
ISBN 13 : 1487505957
Total Pages : 259 pages
Book Rating : 4.50/5 ( download)

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Download or read book Decoding CEO-Speak written by Russell Craig and published by University of Toronto Press. This book was released on 2021 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding CEO-Speak monitors the written and oral language of CEOs to reveal its manipulative, enlightening, frustrating, inspiring, and disturbing characteristics.

Author : Joel Henry Amernic
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 0773575596
Total Pages : 256 pages
Book Rating : 4.92/5 ( download)

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Download or read book CEO-Speak written by Joel Henry Amernic and published by McGill-Queen's Press - MQUP. This book was released on 2006 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Through a rhetorical analysis of the speeches and letters of chief executive officers from Bill Gates to Jack Welch, annual reports to shareholders, press releases, and company newsletters and Websites, Joel Amernic and Russell Craig show that CEOs are elitist exclusionary propagators of an often biased stream of discourse. They examine the Internet as a powerful new platform for CEO-speak and find that the language of CEOs evokes an ideology of neo-liberalism, extreme individualism, hyper-competition, and global capitalism. Raising alarm bells regarding the ethos of corporate leadership, the authors urge the business press, academia, and the accounting and auditing community to take a more critical approach toward corporations." --Résumé de l'éditeur.

Author : Joel Amernic
Publisher : MQUP
ISBN 13 : 9780773530379
Total Pages : 256 pages
Book Rating : 4.71/5 ( download)

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Download or read book CEO-Speak written by Joel Amernic and published by MQUP. This book was released on 2006-02-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.

Author : Ceo Speak
Publisher : Orient Paperbacks
ISBN 13 : 9788170946236
Total Pages : 0 pages
Book Rating : 4.39/5 ( download)

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Download or read book Rapid Business Growth written by Ceo Speak and published by Orient Paperbacks. This book was released on 2006-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful CEOs reveal the secrets of spotting business potential and achieving rapid growth Packed in this uniquely innovative book is the authoritative knowledge and experience of Presidents and CEOs of leading fast-growth companies. These successful business leaders reveal their proven strategies and methods, covering all the key elements needed for achieving rapid business growth: Driving growth by developing new markets Rapid growth by wowing customers Growth in an unstable economy How to tackle business risks Thriving in change: seeking out the high-growth sectors Transiting the different phases of business growth gradual growth versus rapid growth How to finance fast business growth indicators: how to measure success passion the secret ingredient of rapid growth. From inside the minds of CEOs who lead rapidly growing companies, here are invaluable business growth lessons for every business professional, executive and entrepreneur both practical and strategic plans for achieving and sustaining rapid business growth. The various perspectives illustrated offer readers a wide range of valuable insights into the art of aggressive growth. Lessons you can apply and profit from. Real-world lessons you can't get anywhere else. Successful CEOs reveal the secrets of spotting business potential and achieving rapid growth Packed in this uniquely innovative book is the authoritative knowledge and experience of Presidents and CEOs of leading fast-growth companies. These successful business leaders reveal their proven strategies and methods, covering all the key elements needed for achieving rapid business growth: Driving growth by developing new markets Rapid growth by wowing customers Growth in an unstable economy How to tackle business risks Thriving in change: seeking out the high-growth sectors Transiting the different phases of business growth gradual growth versus rapid growth How to finance fast business growth indicators: how to measure success passion the secret ingredient of rapid growth. From inside the minds of CEOs who lead rapidly growing companies, here are invaluable business growth lessons for every business professional, executive and entrepreneur both practical and strategic plans for achieving and sustaining rapid business growth. The various perspectives illustrated offer readers a wide range of valuable insights into the art of aggressive growth. Lessons you can apply and profit from. Real-world lessons you can't get anywhere else.

Author : Aline Alexander Newman
Publisher : National Geographic Books
ISBN 13 : 1426318634
Total Pages : 180 pages
Book Rating : 4.34/5 ( download)

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Download or read book How to Speak Cat written by Aline Alexander Newman and published by National Geographic Books. This book was released on 2015 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to understanding a cat's body language and behavior, illustrating 55 different feline poses with explanations of their meanings.

Author : Carolyn Dewar
Publisher : Simon and Schuster
ISBN 13 : 1982179678
Total Pages : 384 pages
Book Rating : 4.70/5 ( download)

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Download or read book CEO Excellence written by Carolyn Dewar and published by Simon and Schuster. This book was released on 2022-03-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Based on extensive interviews with today's . . . corporate leaders, this look at how the best CEOs do their jobs focuses on the mindsets and actions that foster an environment of excellence"--

Author : Aline Alexander Newman
Publisher : National Geographic Books
ISBN 13 : 142631373X
Total Pages : 180 pages
Book Rating : 4.38/5 ( download)

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Download or read book How to Speak Dog written by Aline Alexander Newman and published by National Geographic Books. This book was released on 2013 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide about how to understand a dog's body language and behavior illustrates such key concepts as barking, howling, panting, bared teeth, and wagging tail --

Author : Ceo Speak
Publisher :
ISBN 13 : 9788170945895
Total Pages : 0 pages
Book Rating : 4.95/5 ( download)

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Download or read book Ceos On Business Success written by Ceo Speak and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Top CEOs Reveal the Secrets of Effective Management, Market Leadership and Profits Packed in this uniquely innovative book is the knowledge and experience of some of the biggest-name CEOs in the world. These industry leaders reveal their lifetimes of insights and proven ideas on effective management, motivating others, building and leading a profitable business and making a difference at any level within an organization