Deco Type

Author : Steven Heller
Publisher : Chronicle Books (CA)
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.13/5 ( download)

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Download or read book Deco Type written by Steven Heller and published by Chronicle Books (CA). This book was released on 1997 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the book that graphic designers and type aficionados have been waiting for: the first book in Chronicle's Art Deco design series devoted exclusively to type. Garnered from vintage specimen sheets and catalogs as well as commercial design artifacts from Germany, France, Japan, Holland, Italy, Russia, Eastern Europe, and the United States, these alphabets illustrate how the stunning style of the twenties and thirties extended to every facet of graphic design, including the typographer's art. Deco typestyles, like Deco architecture and furniture, were the heralds of the Machine Age, designed to embody progress. Endowed with a jazzy modernistic sensibility and baptized with evocative futuristic names such as Vulcan and Metropolis, these spectacular typefaces paved the way for a new era of communication via the printed word. In Deco Type, the team of Steven Heller and Louise Fili have brought together a unique collection of wonderful typefaces - many that have lain hidden for decades - to create an inspirational reference for designers and graphic artists everywhere.

Author : Steven Heller
Publisher : Chronicle Books
ISBN 13 : 9780811833462
Total Pages : 344 pages
Book Rating : 4.61/5 ( download)

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Download or read book Stylepedia written by Steven Heller and published by Chronicle Books. This book was released on 2006-11-09 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A chunky, distinctive object of brilliant design in and of itself, Stylepedia is the first handy, cross-referenced desk guide to the kaleidoscope that is modern design. In hundreds of illustrated entries, Heller and Fili, the award-winning authors of Euro Deco and numerous other popular design titles, survey the designers, schools, and movements that comprise the practice today as well as take a fascinating glimpse back at some of the seminal early leaders. From the first Santa Claus to appear on a Coca-Cola bottle to the increasingly ubiquitous camouflage tee shirt, iconic everyday items of yesterday and today provide valuable inspiration to designers and design aficionados. As quirky as it is useful and positively packed with lavish color illustrations, this designer's design compendium is the only one of its kind.

Author : Dori Griffin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350116610
Total Pages : 257 pages
Book Rating : 4.10/5 ( download)

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Download or read book Type Specimens written by Dori Griffin and published by Bloomsbury Publishing. This book was released on 2021-12-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Type Specimens introduces readers to the history of typography and printing through a chronological visual tour of the books, posters, and ephemera designed to sell fonts to printers, publishers, and eventually graphic designers. This richly illustrated book guides design educators, advanced design students, design practitioners, and type aficionados through four centuries of visual and trade history, equipping them to contextualize the aesthetics and production of type in a way that is practical, engaging, and relevant to their practice. Fully illustrated throughout with 200 color images of type specimens and related ephemera, the book illuminates the broader history of typography and printing, showing how letterforms and their technologies have evolved over time, inspiring and guiding designers of today.

Author : Steven Heller
Publisher : Chronicle Books
ISBN 13 : 9780811823081
Total Pages : 214 pages
Book Rating : 4.83/5 ( download)

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Download or read book Typology written by Steven Heller and published by Chronicle Books. This book was released on 1999-06 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organized by historical era and country of origin, each section of this dynamic compendium introduces the culture and aesthetics of the period, discusses how individual styles developed, and offers insights into the artistry of key typographers and foundries. 300 full-color illustrations.

Author : Patricia L. Smith
Publisher : John Wiley & Sons
ISBN 13 : 0471393533
Total Pages : 400 pages
Book Rating : 4.35/5 ( download)

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Download or read book Instructional Design written by Patricia L. Smith and published by John Wiley & Sons. This book was released on 2004-12-07 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic principles and practical strategies to promote learning in any setting! From K-12 to corporate training settings––the Third Edition of Patricia Smith and Tillman Ragan’s thorough, research-based text equips you with the solid foundation you need to design instruction and environments that really facilitate learning. Now updated to reflect the latest thinking in the field, this new edition offers not only extensive procedural assistance but also emphasizes the basic principles upon which most of the models and procedures in the instructional design field are built. The text presents a comprehensive treatment of the instructional design process, including analysis, strategy design, assessment, and evaluation.

Author : Denise Bosler
Publisher : Simon and Schuster
ISBN 13 : 1440313717
Total Pages : 752 pages
Book Rating : 4.14/5 ( download)

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Download or read book Mastering Type written by Denise Bosler and published by Simon and Schuster. This book was released on 2012-05-16 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Design, Down to the Letter Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication—in whatever form it takes. By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.

Author : Roman Scherer A.G.
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.31/5 ( download)

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Download or read book Art Nouveau & Early Art Deco Type & Design, from the Roman Scherer Catalogue written by Roman Scherer A.G. and published by . This book was released on 1972 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The letter types and designs of the early 20th century, when Art Nouveau was moving toward the Art Deco styles, are now being recognized by graphic artists and designers for the truly unique and powerful designs they are. The floral patterns, highly personal lyricism, and gently flowing lines of Art Nouveau were taking on the Egyptian-styled, abstractly geometrical, almost overpowering characteristics which would later be identified as Art Deco. In the interim, the styles had the benefit of both--the strongly captivating Art Deco look with the lyrical, personal qualities of Art Nouveau. Among the most striking types and decorations during this period were the "caractères en bois" (wood type) of the Swiss firm of Roman Scherer at Lucerne. For this volume designer Theodore Menten has selected a wide range of borders, decorations and letter styles from the Roman Scherer catalogue. He includes borders--nearly 100 with up to four different sizes of each and enough repetitions for easy use. The borders range from floral patterns and leaf forms to highly abstract uses of circles and other geometrical shapes. There are approximately the same number of decorations including dividing lines in many different sizes ans styles, the traditional pointing hands, star shapes, a lyre, florals, abstracts and much more. The letter styles (a total of 24 with over 1,100 capital and lower-case letters) range from scripts, block forms and three-dimensional cuts to textured letters designed for two or more colors and gently rounded letters that seem almost sculpted out of wood."--Back cover.

Author : Kate Clair
Publisher : John Wiley & Sons
ISBN 13 : 1118399889
Total Pages : 400 pages
Book Rating : 4.80/5 ( download)

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Download or read book A Typographic Workbook written by Kate Clair and published by John Wiley & Sons. This book was released on 2012-06-20 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

Author : Theodore Menten
Publisher :
ISBN 13 : 9780844652221
Total Pages : pages
Book Rating : 4.29/5 ( download)

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Download or read book Advertising Art in the Art Deco Style written by Theodore Menten and published by . This book was released on 1988-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: 363 ads, posters, trademarks and other commercial graphics -- 22 in full color -- that pictorially chronicle the rise of Art Deco in Europe and America. Artists include Kinger, Teague, Carlu, Lepape, Darcy, Brill.

Author : Steven Heller
Publisher :
ISBN 13 :
Total Pages : 508 pages
Book Rating : 4.18/5 ( download)

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Download or read book Euro Deco written by Steven Heller and published by . This book was released on 2004 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sprawling compendium of Art Deco design from across Europe, Euro Deco features a broad range of exemplary graphic ephemera. Culled from Steven Heller and Louise Fili's popular International Deco series of inspirational reference books, the material in Euro Deco comes from Italy, Spain, the UK, Germany, France, and the Netherlands, primarily between WWI and WWII -- the time when the continent gave birth to modern graphic design. Well over a thousand images from posters, packaging, advertisements, menus, and brochures display the elegant geometry and harmonious marriage of typography and illustration that make deco a popular style to this day. A generous package at an attractive price, Euro Deco is poised to be a standard graphic resource for designers, collectors, and aesthetes alike.