Deadly Persuasion

Author : Jean Kilbourne
Publisher :
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.47/5 ( download)

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Download or read book Deadly Persuasion written by Jean Kilbourne and published by . This book was released on 1999 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This frightening expos reveals how advertisers use what they know about consumers' inner desires and dreams to make sure they develop an addictive relationship to their products. Illustrations.

Author : Jessica Dotta
Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 1414388446
Total Pages : 446 pages
Book Rating : 4.41/5 ( download)

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Download or read book Born of Persuasion written by Jessica Dotta and published by Tyndale House Publishers, Inc.. This book was released on 2013-08-16 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: The year is 1838, and seventeen-year-old Julia Elliston’s position has never been more fragile. Orphaned and unmarried in a time when women are legal property of their fathers, husbands, and guardians, she finds herself at the mercy of an anonymous guardian who plans to establish her as a servant in far-off Scotland. With two months to devise a better plan, Julia’s first choice to marry her childhood sweetheart is denied. But when a titled dowager offers to introduce Julia into society, a realm of possibilities opens. However, treachery and deception are as much a part of Victorian society as titles and decorum, and Julia quickly discovers her present is deeply entangled with her mother’s mysterious past. Before she knows what’s happening, Julia finds herself a pawn in a deadly game between two of the country’s most powerful men. With no laws to protect her, she must unravel the secrets on her own. But sometimes truth is elusive and knowledge is deadly.

Author : Tori Telfer
Publisher : HarperCollins
ISBN 13 : 0062956043
Total Pages : 325 pages
Book Rating : 4.40/5 ( download)

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Download or read book Confident Women written by Tori Telfer and published by HarperCollins. This book was released on 2021-02-23 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thoroughly entertaining and darkly humorous roundup of history’s notorious but often forgotten female con artists and their bold, outrageous scams—by the acclaimed author of Lady Killers. From Elizabeth Holmes and Anna Delvey to Frank Abagnale and Charles Ponzi, audacious scams and charismatic scammers continue to intrigue us as a culture. As Tori Telfer reveals in Confident Women, the art of the con has a long and venerable tradition, and its female practitioners are some of the best—or worst. In the 1700s in Paris, Jeanne de Saint-Rémy scammed the royal jewelers out of a necklace made from six hundred and forty-seven diamonds by pretending she was best friends with Queen Marie Antoinette. In the mid-1800s, sisters Kate and Maggie Fox began pretending they could speak to spirits and accidentally started a religious movement that was soon crawling with female con artists. A gal calling herself Loreta Janeta Velasquez claimed to be a soldier and convinced people she worked for the Confederacy—or the Union, depending on who she was talking to. Meanwhile, Cassie Chadwick was forging paperwork and getting banks to loan her upwards of $40,000 by telling people she was Andrew Carnegie’s illegitimate daughter. In the 1900s, a 40something woman named Margaret Lydia Burton embezzled money all over the country and stole upwards of forty prized show dogs, while a few decades later, a teenager named Roxie Ann Rice scammed the entire NFL. And since the death of the Romanovs, women claiming to be Anastasia have been selling their stories to magazines. What about today? Spoiler alert: these “artists” are still conning. Confident Women asks the provocative question: Where does chutzpah intersect with a uniquely female pathology—and how were these notorious women able to so spectacularly dupe and swindle their victims?

Author : Anthony R. Pratkanis
Publisher : Macmillan
ISBN 13 : 9780805074031
Total Pages : 438 pages
Book Rating : 4.31/5 ( download)

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Download or read book Age of Propaganda written by Anthony R. Pratkanis and published by Macmillan. This book was released on 2001-03-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.

Author : Meg Wolitzer
Publisher : Penguin
ISBN 13 : 0399573232
Total Pages : 482 pages
Book Rating : 4.31/5 ( download)

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Download or read book The Female Persuasion written by Meg Wolitzer and published by Penguin. This book was released on 2019-05-21 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller “A powerful coming-of-age story that looks at ambition, friendship, identity, desire, and power from the much-needed female lens." —Bustle “Ultra-readable.” —Vogue From the New York Times-bestselling author of The Interestings, comes an electric novel not just about who we want to be with, but who we want to be. To be admired by someone we admire—we all yearn for this: the private, electrifying pleasure of being singled out by someone of esteem. But sometimes it can also mean entry to a new kind of life, a bigger world. Greer Kadetsky is a shy college freshman when she meets the woman she hopes will change her life. Faith Frank, dazzlingly persuasive and elegant at sixty-three, has been a central pillar of the women’s movement for decades, a figure who inspires others to influence the world. Upon hearing Faith speak for the first time, Greer—madly in love with her boyfriend, Cory, but still full of longing for an ambition that she can’t quite place—feels her inner world light up. And then, astonishingly, Faith invites Greer to make something out of that sense of purpose, leading Greer down the most exciting path of her life as it winds toward and away from her meant-to-be love story with Cory and the future she’d always imagined. Charming and wise, knowing and witty, Meg Wolitzer delivers a novel about power and influence, ego and loyalty, womanhood and ambition. At its heart, The Female Persuasion is about the flame we all believe is flickering inside of us, waiting to be seen and fanned by the right person at the right time. It’s a story about the people who guide and the people who follow (and how those roles evolve over time), and the desire within all of us to be pulled into the light.

Author : Trish Hall
Publisher : Liveright Publishing
ISBN 13 : 163149306X
Total Pages : 224 pages
Book Rating : 4.65/5 ( download)

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Download or read book Writing to Persuade: How to Bring People Over to Your Side written by Trish Hall and published by Liveright Publishing. This book was released on 2019-06-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well—a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.

Author : Jean Kilbourne
Publisher : Simon and Schuster
ISBN 13 : 1451698410
Total Pages : 621 pages
Book Rating : 4.11/5 ( download)

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Download or read book Can't Buy My Love written by Jean Kilbourne and published by Simon and Schuster. This book was released on 2012-06-26 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

Author : Robert W. Pearson
Publisher : SAGE Publications
ISBN 13 : 1483389480
Total Pages : 425 pages
Book Rating : 4.86/5 ( download)

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Download or read book Statistical Persuasion written by Robert W. Pearson and published by SAGE Publications. This book was released on 2010-01-20 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A number of my students commended the readability of the book....It is truly one of a kind in the most excellent way." -Elsie Szecsy, Arizona State University This textbook focuses attention on the conceptual understanding of statistics, the signposts of (in)appropriate research design and quality measurement, the selection of the right statistical tools under different conditions, and the presentation of substantive and technical results. Key Features Illustrates statistical and graphical procedures in SPSS and Excel through step-by-step instructions for the analysis of real-world examples and data problems in education, crime, government performance, and program evaluation Clearly demonstrates the importance of sound research designs and measurement as well as appropriate statistical procedures Shows how to make persuasive as well as principled statistical arguments and presentations to nonacademic audiences Embeds statistical analysis within a political framework, thus alerting students to the temptation to distort data and its interpretation, the limits of dispassionate analysis, and the conditions under which sound analysis can inform decisions Instructors interested in this title can learn more about Robert Pearson and his book by viewing his YouTube video. Accompanied by robust ancillaries The Password-Protected Instructor Teaching Site offers sample syllabi; an instructor′s manual; PowerPoint lecture slides, test questions and answer keys for each chapter and a final comprehensive examination, solution sets to lab exercises, and handouts for students. The Student Study Site offers a student workbook that includes exercises, essay assignments, and sample data sets. Video lectures concerning key concepts are also available on YouTube.

Author : Martina Boone
Publisher : Simon and Schuster
ISBN 13 : 1481411276
Total Pages : 348 pages
Book Rating : 4.71/5 ( download)

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Download or read book Persuasion written by Martina Boone and published by Simon and Schuster. This book was released on 2015-10-27 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautiful Creatures meets Gone with the Wind in the spellbinding second novel in the Heirs of Watson Island trilogy that “skillfully blends rich magic and folklore with adventure, sweeping romance, and hidden treasure” (Publishers Weekly, on Compulsion). Grieving the death of her godfather and haunted by her cousin Cassie’s betrayal, Barrie returns from a trip to San Francisco to find the Watson plantation under siege. Ghost-hunters hope to glimpse the ancient spirit who sets the river on fire each night, and reporters chase rumors of a stolen shipment of Civil War gold that may be hidden at Colesworth Place. The chaos turns dangerous as Cassie hires a team of archeologists to excavate beneath the mansion ruins. Because more than treasure is buried there. A stranger filled with magic arrives at Watson’s Landing claiming that the key to the Watson and Beaufort gifts—and the Colesworth curse—also lies beneath the mansion. With a mix of threats and promises, the man convinces Barrie and Cassie to cast a spell at midnight. But what he conjures may have deadly consequences. While Barrie struggles to make sense of the escalating peril and her growing feelings for Eight Beaufort, it’s impossible to know whom to trust and what to fight for—Eight or herself. Millions of dollars and the fate of the founding families is at stake. Now Barrie must choose between what she feels deep in her heart and what will keep Watson’s Landing safe in this stunning addition to a series filled with “decadent settings, mysterious magic, and family histories rife with debauchery” (Kirkus Reviews, on Compulsion).

Author : Steve W. Martin
Publisher : John Wiley & Sons
ISBN 13 : 0470052317
Total Pages : 274 pages
Book Rating : 4.10/5 ( download)

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Download or read book Heavy Hitter Sales Wisdom written by Steve W. Martin and published by John Wiley & Sons. This book was released on 2006-09-29 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Heavy Hitter Sales Wisdom "Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers' minds. The best part is that the author shares effective strategies that put more fun into selling and more money into salespeople's pockets." —Gerhard Gschwandtner Founder and Publisher, Selling Power magazine "Steve Martin's interesting examination of great leaders in history and the parallels he draws between waging a war and waging a sales campaign should be required reading for enterprise salespeople." —Jay Fulcher, Chief Executive Officer, Agile Software "This powerful book provides real-world strategies you can use to increase sales immediately!" —Brian Tracy, President, Brian Tracy International, author, Getting Rich Your Own Way "Heavy Hitter Sales Wisdom goes beyond the traditional description of sales cycles to the heart of selling. It's about the emotional connection with the customer, but also the attack and destruction of the competition." —Olivier Helleboid, Vice President, Software Operations, Hewlett-Packard "Heavy Hitter Sales Wisdom provides field sales generals and sales soldiers with tons of strategy, persuasion techniques, and common-sense approaches to winning the hearts and minds of prospects. This book will add new weapons to your arsenal." —Tim Kelliher, Senior Vice President, Sales, DHL Global Mail