Data Mining For Managers

Author : Jiawei Han
Publisher : Elsevier
ISBN 13 : 0123814804
Total Pages : 740 pages
Book Rating : 4.07/5 ( download)

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Download or read book Data Mining: Concepts and Techniques written by Jiawei Han and published by Elsevier. This book was released on 2011-06-09 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Mining: Concepts and Techniques provides the concepts and techniques in processing gathered data or information, which will be used in various applications. Specifically, it explains data mining and the tools used in discovering knowledge from the collected data. This book is referred as the knowledge discovery from data (KDD). It focuses on the feasibility, usefulness, effectiveness, and scalability of techniques of large data sets. After describing data mining, this edition explains the methods of knowing, preprocessing, processing, and warehousing data. It then presents information about data warehouses, online analytical processing (OLAP), and data cube technology. Then, the methods involved in mining frequent patterns, associations, and correlations for large data sets are described. The book details the methods for data classification and introduces the concepts and methods for data clustering. The remaining chapters discuss the outlier detection and the trends, applications, and research frontiers in data mining. This book is intended for Computer Science students, application developers, business professionals, and researchers who seek information on data mining. Presents dozens of algorithms and implementation examples, all in pseudo-code and suitable for use in real-world, large-scale data mining projects Addresses advanced topics such as mining object-relational databases, spatial databases, multimedia databases, time-series databases, text databases, the World Wide Web, and applications in several fields Provides a comprehensive, practical look at the concepts and techniques you need to get the most out of your data

Author : Rhonda Delmater
Publisher :
ISBN 13 : 9781555582319
Total Pages : 0 pages
Book Rating : 4.11/5 ( download)

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Download or read book Data Mining Explained written by Rhonda Delmater and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manager's guide to customer-centric business intelligence teaches data mining in an accessible way, explaining how it drives next-generation customer relationship strategies. Readers learn how to find patterns such as customer buying habits within their huge stores of data.

Author : Ian H. Witten
Publisher : Elsevier
ISBN 13 : 0080890369
Total Pages : 665 pages
Book Rating : 4.64/5 ( download)

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Download or read book Data Mining written by Ian H. Witten and published by Elsevier. This book was released on 2011-02-03 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Mining: Practical Machine Learning Tools and Techniques, Third Edition, offers a thorough grounding in machine learning concepts as well as practical advice on applying machine learning tools and techniques in real-world data mining situations. This highly anticipated third edition of the most acclaimed work on data mining and machine learning will teach you everything you need to know about preparing inputs, interpreting outputs, evaluating results, and the algorithmic methods at the heart of successful data mining. Thorough updates reflect the technical changes and modernizations that have taken place in the field since the last edition, including new material on Data Transformations, Ensemble Learning, Massive Data Sets, Multi-instance Learning, plus a new version of the popular Weka machine learning software developed by the authors. Witten, Frank, and Hall include both tried-and-true techniques of today as well as methods at the leading edge of contemporary research. The book is targeted at information systems practitioners, programmers, consultants, developers, information technology managers, specification writers, data analysts, data modelers, database R&D professionals, data warehouse engineers, data mining professionals. The book will also be useful for professors and students of upper-level undergraduate and graduate-level data mining and machine learning courses who want to incorporate data mining as part of their data management knowledge base and expertise. Provides a thorough grounding in machine learning concepts as well as practical advice on applying the tools and techniques to your data mining projects Offers concrete tips and techniques for performance improvement that work by transforming the input or output in machine learning methods Includes downloadable Weka software toolkit, a collection of machine learning algorithms for data mining tasks—in an updated, interactive interface. Algorithms in toolkit cover: data pre-processing, classification, regression, clustering, association rules, visualization

Author : Michael J. A. Berry
Publisher :
ISBN 13 : 9788126518258
Total Pages : 512 pages
Book Rating : 4.51/5 ( download)

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Download or read book MASTERING DATA MINING: THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT written by Michael J. A. Berry and published by . This book was released on 2008-09-01 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining techniques for specific problems· Shows how to perform analysis and evaluate results· Features real-world examples from across various industry sectors· Companion Web site with updates on data mining products and service providers About The Book: Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoff's first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.

Author : R. Boire
Publisher : Springer
ISBN 13 : 1137406194
Total Pages : 373 pages
Book Rating : 4.94/5 ( download)

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Download or read book Data Mining for Managers written by R. Boire and published by Springer. This book was released on 2014-11-17 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

Author : Olivia Parr Rud
Publisher : John Wiley & Sons
ISBN 13 : 0471437514
Total Pages : 399 pages
Book Rating : 4.12/5 ( download)

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Download or read book Data Mining Cookbook written by Olivia Parr Rud and published by John Wiley & Sons. This book was released on 2001-06-01 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.

Author : Dorian Pyle
Publisher : Morgan Kaufmann
ISBN 13 : 9781558605299
Total Pages : 566 pages
Book Rating : 4.90/5 ( download)

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Download or read book Data Preparation for Data Mining written by Dorian Pyle and published by Morgan Kaufmann. This book was released on 1999-03-22 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the importance of clean, well-structured data as the first step to successful data mining. It shows how data should be prepared prior to mining in order to maximize mining performance.

Author : Dorian Pyle
Publisher : Elsevier
ISBN 13 : 0080500455
Total Pages : 650 pages
Book Rating : 4.54/5 ( download)

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Download or read book Business Modeling and Data Mining written by Dorian Pyle and published by Elsevier. This book was released on 2003-05-17 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Modeling and Data Mining demonstrates how real world business problems can be formulated so that data mining can answer them. The concepts and techniques presented in this book are the essential building blocks in understanding what models are and how they can be used practically to reveal hidden assumptions and needs, determine problems, discover data, determine costs, and explore the whole domain of the problem. This book articulately explains how to understand both the strategic and tactical aspects of any business problem, identify where the key leverage points are and determine where quantitative techniques of analysis -- such as data mining -- can yield most benefit. It addresses techniques for discovering how to turn colloquial expression and vague descriptions of a business problem first into qualitative models and then into well-defined quantitative models (using data mining) that can then be used to find a solution. The book completes the process by illustrating how these findings from data mining can be turned into strategic or tactical implementations. · Teaches how to discover, construct and refine models that are useful in business situations · Teaches how to design, discover and develop the data necessary for mining · Provides a practical approach to mining data for all business situations · Provides a comprehensive, easy-to-use, fully interactive methodology for building models and mining data · Provides pointers to supplemental online resources, including a downloadable version of the methodology and software tools.

Author : Sholom M. Weiss
Publisher : Morgan Kaufmann
ISBN 13 : 9781558604032
Total Pages : 244 pages
Book Rating : 4.30/5 ( download)

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Download or read book Predictive Data Mining written by Sholom M. Weiss and published by Morgan Kaufmann. This book was released on 1998 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first technical guide to provide a complete, generalized road map for developing data-mining applications, together with advice on performing these large-scale, open-ended analyses for real-world data warehouses.

Author : Michael J. A. Berry
Publisher : John Wiley & Sons
ISBN 13 : 0471470643
Total Pages : 671 pages
Book Rating : 4.49/5 ( download)

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Download or read book Data Mining Techniques written by Michael J. A. Berry and published by John Wiley & Sons. This book was released on 2004-04-09 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.