Author : Frederick C. Van Bennekom
Publisher : Customer Service Press
ISBN 13 : 9780971340602
Total Pages : 260 pages
Book Rating : 4.09/5 ( download)
Book Synopsis Customer Surveying by : Frederick C. Van Bennekom
Download or read book Customer Surveying written by Frederick C. Van Bennekom and published by Customer Service Press. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the information needed to manage and conduct a customer survey program. The book walks the reader through the various stages of a survey with particular emphasis on the design of a survey questionnaire, the administration of that questionnaire, and the analysis of data using spread sheet tools. Questions a novice surveyor might have are answered. The book also dedicates a chapter to electronic surveying tools.