Customer Romance

Author : J.N Halm
Publisher : AuthorHouse
ISBN 13 : 1491896795
Total Pages : 135 pages
Book Rating : 4.92/5 ( download)

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Download or read book Customer Romance written by J.N Halm and published by AuthorHouse. This book was released on 2014-05-08 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: CUSTOMER ROMANCE A New Feel of Customer Service Is about creating love not just any love, but love that rewards. It is a book for business owners, leaders, managers or professionals who want to become darlings to all their customers. It is for the individual (or business) that intends to bring some sunshine into the lives of customers. This is a book about how a business can win the hearts (and pockets) of its customers in a long-lasting relationship. CUSTOMER ROMANCE is a staunch supporter of a relationship selling concept as against the transactional selling concept. This book advocates that no matter how much a business stands to lose in the short-run when it practices relationship building, in the long-run the relationship pays off. CUSTOMER ROMANCE debates that the most important ingredient in building a successful business is TRUST. However, trust is best established in a romantic relationship not in a mere transaction.

Author : Roger J. Baran
Publisher : Taylor & Francis
ISBN 13 : 1317419332
Total Pages : 450 pages
Book Rating : 4.34/5 ( download)

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Download or read book Customer Relationship Management written by Roger J. Baran and published by Taylor & Francis. This book was released on 2016-12-08 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.

Author : Boris Galitsky
Publisher : Springer Nature
ISBN 13 : 303061641X
Total Pages : 474 pages
Book Rating : 4.10/5 ( download)

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Download or read book Artificial Intelligence for Customer Relationship Management written by Boris Galitsky and published by Springer Nature. This book was released on 2020-12-23 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management with the focus of solving customer problems. We design a system that tries to understand the customer complaint, his mood, and what can be done to resolve an issue with the product or service. To solve a customer problem efficiently, we maintain a dialogue with the customer so that the problem can be clarified and multiple ways to fix it can be sought. We introduce dialogue management based on discourse analysis: a systematic linguistic way to handle the thought process of the author of the content to be delivered. We analyze user sentiments and personal traits to tailor dialogue management to individual customers. We also design a number of dialogue scenarios for CRM with replies following certain patterns and propose virtual and social dialogues for various modalities of communication with a customer. After we learn to detect fake content, deception and hypocrisy, we examine the domain of customer complaints. We simulate mental states, attitudes and emotions of a complainant and try to predict his behavior. Having suggested graph-based formal representations of complaint scenarios, we machine-learn them to identify the best action the customer support organization can chose to retain the complainant as a customer.

Author : Ammari, Nedra Bahri
Publisher : IGI Global
ISBN 13 : 1799895556
Total Pages : 317 pages
Book Rating : 4.58/5 ( download)

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Download or read book Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 written by Ammari, Nedra Bahri and published by IGI Global. This book was released on 2022-06-24 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Author : Lisi Harrison
Publisher : Simon and Schuster
ISBN 13 : 1451695977
Total Pages : 320 pages
Book Rating : 4.77/5 ( download)

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Download or read book The Dirty Book Club written by Lisi Harrison and published by Simon and Schuster. This book was released on 2017-10-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the #1 New York Times bestselling series The Clique comes Lisi Harrison's debut adult novel about four modern-day strangers who inherit a dirty book club that was started in the 1960s. M.J. Stark's life is picture-perfect—she has a dream job as a magazine editor, a sexy doctor boyfriend, and a glamorous life in Manhattan. But behind her success, she can't shake a deep sense of loneliness, so when her boyfriend offers her a completely new life in California, she decides to give it a try. Once there, M.J. is left to fend for herself in a small California beach town, with only the company of her elderly neighbor, Gloria. One day M.J. receives a mysterious invitation and a copy of Prim: A Modern Woman's Guide to Manners. She recognizes the book as an outdated classic, but when she opens it, she discovers that it's actually a copy of Fear of Flying by Erica Jong and the invitation is to join Gloria's secret book club—one that only reads erotic books. Out of curiosity, M.J. goes to the meeting at a local bookstore, and discovers three other women who have also been selected by the club's original members—who have suddenly left the country to honor a fifty-year-old pact. As these unlikely friends bond over naughty bestsellers, each woman shares not only the intimate details of her own sex life, but all areas of her life. Inspired by the characters in the novels they read—and the notes passed down by the club's original members—the new members of The Dirty Book Club help each other find the courage to rewrite their own stories and risk it all for a happy ending.

Author : Eve Vaughn
Publisher : Alien Overlords
ISBN 13 : 9781091775763
Total Pages : 268 pages
Book Rating : 4.61/5 ( download)

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Download or read book His to Claim: A Sci-Fi Alien Romance written by Eve Vaughn and published by Alien Overlords. This book was released on 2019-03-27 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: My alien overlord is huge, all-powerful, and determined to claim me. Every human girl growing up on New Terrhan knows one thing ... that she will be taken by one or several Xalthurian males when she turns twenty-one. The Xalthurians are rough, domineering, and huge all over, but this is the deal our leaders struck so that they would provide our human colony with desperately needed supplies. If the baby born from our taking is a girl, we will be allowed to keep it. If the baby is a boy, it will be taken away, never to be seen again. That is the way it has always been on our small planet and that is the way it will always be. I should accept my fate, but I can't. When they come for my sister's baby boy, I dare to defy the alien, they call "Tel." As it turns out, "Tel" means prince. But rather than killing me for my insolence, the future overlord vows to return to the planet. When I am twenty-one. He's huge, all-powerful, and determined to claim me. Can I stop him? And how will I answer when the question becomes, do I want to?

Author : Yuko Minowa
Publisher : Routledge
ISBN 13 : 1351385046
Total Pages : 251 pages
Book Rating : 4.46/5 ( download)

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Download or read book Gifts, Romance, and Consumer Culture written by Yuko Minowa and published by Routledge. This book was released on 2018-09-05 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic gift" evokes a multitude of intertwined meanings: passion, intimacy, affection, persuasion, care, celebration, altruism, and nostalgia. They can also connote the negative images of obligation and reciprocity. Romantic gift giving may be practiced at rituals, during rites of passage, or for casual occasions, to affirm the continued importance of the romantic relationship. We may even romanticize the giving of gifts to the self, to nonhuman companions, and to others we do not know personally. If loving and giving are a practice, then romantic gift giving is a practice of loving with intimate—or would-be intimate—others. This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct, it may be time to rethink romantic love. Gift giving is a key arena to do so, as gifts make love tangible and act as carriers of meaning as well as cultural symbols. In gift giving the meanings of romance are renewed, renegotiated, and reconstructed. Gifts, Romance, And Consumer Culture demonstrates a wide variety of scholarly work bearing on romantic gift giving using an interpretive consumer research perspective. The book introduces critical studies by scholars in this unfolding and new interdisciplinary field.

Author : Peter Applebaum
Publisher :
ISBN 13 : 9780987097439
Total Pages : pages
Book Rating : 4.31/5 ( download)

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Download or read book Customer Romance written by Peter Applebaum and published by . This book was released on 2012-12-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Kat T. Masen
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.26/5 ( download)

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Download or read book Chasing Love written by Kat T. Masen and published by . This book was released on 2023-08-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: He was my best friend's older brother. My first love, who left town without so much as a goodbye... Eight years later, I've said yes to marrying another man-the ever-so-perfect Julian Baker. I'm finally ready to let go of my past for a new future. But like all gut-wrenching love triangles, my past and future collide in a cruel twist of fate. Inside a busy restaurant, he's sitting at the table next to me wearing a jealous stare. And I'm forced to face the man who destroyed my heart in high school. Lex Edwards, now billionaire tycoon, won't back down easily. He's ruthless, cunning, and no longer the sweet and loving college graduate studying to become a doctor. Just like me, our tumultuous affair broke him. But now, he is hell-bent on winning me back. And Lex Edwards will stop at nothing to prove just how powerful our love is, even if it means we need to relive the past... A forbidden love story about fate, heartache, and second chances.

Author : Graham Roberts-Phelps
Publisher : Medical Radiology / Diagnostic
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.37/5 ( download)

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Download or read book Customer Relationship Management written by Graham Roberts-Phelps and published by Medical Radiology / Diagnostic. This book was released on 2001 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your business. This book explains the elements of CRM and how to establish an integrated customer relationship-oriented approach in your organisation. How, in a word, to become a business where every customer's need is not just provided for but anticipated.