Customer Once Client Forever

Author : Richard Buckingham
Publisher :
ISBN 13 : 9780938721826
Total Pages : 0 pages
Book Rating : 4.28/5 ( download)

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Download or read book Customer Once, Client Forever written by Richard Buckingham and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Customer Once, Client Forever, Buckingham presents a process to identify, create and maintain the relationship with the client using his 12 Lifetime Tools.

Author :
Publisher :
ISBN 13 : 9788179921807
Total Pages : 312 pages
Book Rating : 4.08/5 ( download)

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Download or read book Customer Once Client Forever written by and published by . This book was released on with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Carl Sewell
Publisher : Crown Currency
ISBN 13 : 0307567311
Total Pages : 241 pages
Book Rating : 4.14/5 ( download)

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Download or read book Customers for Life written by Carl Sewell and published by Crown Currency. This book was released on 2009-07-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.

Author : B. Joseph Pine
Publisher : Harvard Business Press
ISBN 13 : 142214027X
Total Pages : 94 pages
Book Rating : 4.77/5 ( download)

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Download or read book Do You Want to Keep Your Customers Forever? written by B. Joseph Pine and published by Harvard Business Press. This book was released on 2009 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.

Author : Chuck Wall
Publisher : Routledge
ISBN 13 : 9781937134372
Total Pages : 0 pages
Book Rating : 4.77/5 ( download)

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Download or read book Customer CEO written by Chuck Wall and published by Routledge. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's modern, hypercompetitive Internet age, where product choices seem limitless and extensive product information and reviews are only a click away, newly empowered customers call the shots. Head-in-the-sand companies that fail to accept this reality will wither away and die. Customer-research expert Chuck Wall makes these arguments based on interviewing or surveying more than 100,000 customers. He backs up his thesis with valuable insights and fascinating case histories of "Customer CEO" companies. Wall says his belief that companies should pay close attention to their customers is "radical," but by now, the axiom that companies should be customer-centric is pretty much common knowledge. Even so, Wall offers well-informed, valuable observations about what customers care about and want. getAbstract recommends his thoughtful perceptions to everyone who has customers, wants to retain them and hopes to attract even more.

Author : Joey Coleman
Publisher : Penguin
ISBN 13 : 0735220034
Total Pages : 370 pages
Book Rating : 4.34/5 ( download)

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Download or read book Never Lose a Customer Again written by Joey Coleman and published by Penguin. This book was released on 2018-04-03 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.

Author : Gary Smalley
Publisher : HarperChristian + ORM
ISBN 13 : 141856589X
Total Pages : 322 pages
Book Rating : 4.93/5 ( download)

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Download or read book Making Love Last Forever written by Gary Smalley and published by HarperChristian + ORM. This book was released on 1997-08-08 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years Gary Smalley has helped millions of couples throughout North America enrich their relationships and deepen their bonds of love and companionship. In this extraordinary book, he shows you how to stay in love through all the stages of life. From first attraction to lifelong commitment, Gary's proven techniques and practical advice show you how to pursue and keep the love you want, and how to energize your relationship with enduring, passion-filled love. In this book you'll learn how to: Understand and use love's best-kept secret Deal with the number one enemy of love Turn headaches into more love Increase your energy to keep loving Find the power to keep on loving your spouse Use normal conflicts as doorways to intimacy Read a woman's built-in marriage manual twelve ways Divorce-proof your marriage Develop the five vital signs of a healthy marriage Respond to your partner's number one request Find the powerful secret to great love Bring out the best in your maddening mate With humor, empathy, and insight, Gary Smalley inspires you to fall in love with life and enjoy the deep satisfaction of a lifelong love. Down-to-earth examples, touching personal experiences, and inspiring spiritual principles will motivate you to bring about positive changes in your marriage-whether or not your mate is a willing participant. You'll learn how to tap resources at hand to help you follow through with your journey-and make your love last forever.

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.30/5 ( download)

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Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Author : Joseph B. Pine
Publisher : Harvard Business Review Press
ISBN 13 : 163369142X
Total Pages : 96 pages
Book Rating : 4.21/5 ( download)

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Download or read book Do You Want to Keep Your Customers Forever? written by Joseph B. Pine and published by Harvard Business Review Press. This book was released on 2010-03-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

Author : Christian Guenette
Publisher : Morgan James Publishing
ISBN 13 : 1614482950
Total Pages : 431 pages
Book Rating : 4.56/5 ( download)

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Download or read book The Thought That Changed My Life Forever written by Christian Guenette and published by Morgan James Publishing. This book was released on 2012-11-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An inspiring book of breakthroughs and a joyful call to personal awakening . . . demonstrates the power our thoughts really have” (Jason Sugar, founder of Breakthrough Adventures, Inc.). The Thought That Changed My Life Forever is an inspirational gem highlighting the art and science of changing your mind, with a unique approach that will please both science and spirituality enthusiasts alike. It’s obvious people around the world continue to seek answers to the age-old questions: “Why are we here?” and “What is my purpose?” The Thought book not only offers valuable insights into the process of finding a solution to life’s most challenging conundrums, but also provides fifty-two real-life examples of how it’s been achieved—leaving a firm belief in each of our minds that even the most difficult situations can be overcome, one thought at a time. “A lyrical journey, providing a rhythm and heartbeat that captivated my attention and moved my whole being right until the final word . . . Reading this book will definitely light a spark and bring it to the surface of your awareness.” —James F. Twyman, New York Times–bestselling author