Culture As Soft Power

Author : Joseph S. Nye, Jr.
Publisher : PublicAffairs
ISBN 13 : 0786738960
Total Pages : 208 pages
Book Rating : 4.60/5 ( download)

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Download or read book Soft Power written by Joseph S. Nye, Jr. and published by PublicAffairs. This book was released on 2009-04-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

Author : Elisabet Carbó-Catalan
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110744635
Total Pages : 429 pages
Book Rating : 4.37/5 ( download)

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Download or read book Culture as Soft Power written by Elisabet Carbó-Catalan and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-09-06 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contributes to bridge the gap between different scholarly communities interested in the entanglements of culture and politics in the international arena. It sheds light on existing connections in their parallel evolution with a thorough literature review, complemented by several case studies showing the fruitful character of their interdisciplinary mobilisation. Through the notions of cultural relations, intellectual cooperation and cultural diplomacy, the book draws on a soft power perspective to offer a shared, novel, and interdisciplinary theoretical framework to approach cultural institutions and organisations that have been previously examined as isolated objects: for example, cultural institutes, international organisations, literary magazines, and literary contests. The interdisciplinary nature of this volume justifies the relevance of its content for scholars working in the history of international relations, international cultural relations and intellectual history, comparative literature, sociology of literature and global literary studies.

Author : Takeshi Matsuda
Publisher : Stanford University Press
ISBN 13 : 9780804700405
Total Pages : 422 pages
Book Rating : 4.00/5 ( download)

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Download or read book Soft Power and Its Perils written by Takeshi Matsuda and published by Stanford University Press. This book was released on 2007 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the cultural aspects of U.S.-Japan relations during the postwar Occupation and the early Cold War

Author : Burcu Baykurt
Publisher : Columbia University Press
ISBN 13 : 0231551339
Total Pages : 224 pages
Book Rating : 4.35/5 ( download)

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Download or read book Soft-Power Internationalism written by Burcu Baykurt and published by Columbia University Press. This book was released on 2021-05-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term “soft power” was coined in 1990 to foreground a capacity in statecraft analogous to military might and economic coercion: getting others to want what you want. Emphasizing the magnetism of values, culture, and communication, this concept promised a future in which cultural institutes, development aid, public diplomacy, and trade policies replaced nuclear standoffs. From its origins in an attempt to envision a United States–led liberal international order for a post–Cold War world, it soon made its way to the foreign policy toolkits of emerging powers looking to project their own influence. This book is a global comparative history of how soft power came to define the interregnum between the celebration of global capitalism in the 1990s and the recent resurgence of nationalism and authoritarianism. It brings together case studies from the European Union, China, Brazil, Turkey, and the United States, examining the genealogy of soft power in the Euro-Atlantic and its evolution in the hands of other states seeking to counter U.S. hegemony by nonmilitaristic means. Contributors detail how global and regional powers created a variety of new ways of conducting foreign policy, sometimes to build new solidarities outside Western colonial legacies and sometimes with more self-interested purposes. Offering a critical history of soft power as an intellectual project as well as a diplomatic practice, Soft-Power Internationalism provides new perspectives on the potential and limits of a multilateral liberal global order.

Author : Beng Huat Chua
Publisher : Hong Kong University Press
ISBN 13 : 9888139037
Total Pages : 199 pages
Book Rating : 4.33/5 ( download)

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Download or read book Structure, Audience and Soft Power in East Asian Pop Culture written by Beng Huat Chua and published by Hong Kong University Press. This book was released on 2012-03-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: East Asian pop culture can be seen as an integrated cultural economy emerging from the rise of Japanese and Korean pop culture as an influential force in the distribution and reception networks of Chinese language pop culture embedded in the ethnic Chinese diaspora. Taking Singapore as a locus of pan-Asian Chineseness, Chua Beng Huat provides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences’ formation and exercise of consumer power and engagement with national politics. In an era where exercise of military power is increasingly restrained, pop culture has become an important component of soft power diplomacy and transcultural collaborations in a region that is still haunted by colonization and violence. The author notes that the aspirations behind national governments' efforts to use popular culture is limited by the fragmented nature of audiences who respond differently to the same products; by the danger of backlash from other members of the importing country's population that do not consume the popular culture products in question; and by the efforts of the primary consuming country, the People's Republic of China to shape products through co-production strategies and other indirect modes of intervention.

Author : Gail Dexter Lord
Publisher : Rowman & Littlefield
ISBN 13 : 1442276770
Total Pages : 272 pages
Book Rating : 4.72/5 ( download)

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Download or read book Cities, Museums and Soft Power written by Gail Dexter Lord and published by Rowman & Littlefield. This book was released on 2016-07-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museum planners Gail Lord and Ngaire Blankenberg demonstrate how museums and cities are using their soft power to address some of the most important issues of our time.Soft power is the exercise of influence through attraction, persuasion, and agenda-setting rather than military or economic coercion.Thirteen of the world's leading museum and cultural experts from six continents explore the many facets of soft power in cities and museums to include: how it amplifies civic discourse, accelerates cultural change, and contributes to contextual intelligence among the great diversity of city dwellers, visitors, and policy makers. The authors urge city governments to embrace museums which so often are the signifiers of their cities, increasing real estate values while attracting investment, tourists, and creative workers. Lord and Blankenberg propose 32 practical strategies for museums and cities to activate their soft power and create thriving and sustainable communities. Follow the link below to watch co-author Gail Lord speaking about soft power on The Agenda, a popular public affairs program on TVO, a leading educational television broadcaster http://tvo.org/video/programs/the-agenda-with-steve-paikin/a-cultural-sleeping-giant. To Read More: http://tvo.org/article/current-affairs/shared-values/how-museums-help-cities-realize-their-soft-power

Author : Erika Fischer-Lichte
Publisher : Routledge
ISBN 13 : 1136918892
Total Pages : 292 pages
Book Rating : 4.96/5 ( download)

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Download or read book Global Ibsen written by Erika Fischer-Lichte and published by Routledge. This book was released on 2012-03-27 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ibsen’s plays rank among those most frequently performed world-wide, rivaled only by Brecht, Chekhov, Shakespeare, and the Greek tragedies. By the time Ibsen died in 1906, his plays had already conquered the theaters of the Western world. Inviting rapturous praise as well as fierce controversy, they were performed in Europe, North America, and Australia, contributing greatly to the theater, culture, and social life of these continents. Soon after Ibsen’s death, his plays entered the stages of East Asia - Japan, China, Korea - as well as Africa and Latin America. . But while there exist countless studies on Ibsen the dramatist and the significance of his plays within different cultures written mainly by literary scholars, none of them examine the ways in which Ibsen's plays were performed, or the impact of such performances on the theater, social life, and politics of these cultures. In Global Ibsen, contributors look at the way performances of Ibsen's plays address problems typical to modern societies all over the world, including: the inferior social status of women, the decay of bourgeois family life and values, religious fundamentalism, industrial pollution and corporate cover-up, and/or the loss of and search for identity.

Author : Patryk Babiracki
Publisher : UNC Press Books
ISBN 13 : 1469620901
Total Pages : 364 pages
Book Rating : 4.09/5 ( download)

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Download or read book Soviet Soft Power in Poland written by Patryk Babiracki and published by UNC Press Books. This book was released on 2015-05-15 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concentrating on the formative years of the Cold War from 1943 to 1957, Patryk Babiracki reveals little-known Soviet efforts to build a postwar East European empire through culture. Babiracki argues that the Soviets involved in foreign cultural outreach tried to use "soft power" in order to galvanize broad support for the postwar order in the emerging Soviet bloc. Populated with compelling characters ranging from artists, writers, journalists, and scientists to party and government functionaries, this work illuminates the behind-the-scenes schemes of the Stalinist international propaganda machine. Based on exhaustive research in Russian and Polish archives, Babiracki's study is the first in any language to examine the two-way interactions between Soviet and Polish propagandists and to evaluate their attempts at cultural cooperation. Babiracki shows that the Stalinist system ultimately undermined Soviet efforts to secure popular legitimacy abroad through persuasive propaganda. He also highlights the limitations and contradictions of Soviet international cultural outreach, which help explain why the Soviet empire in Eastern Europe crumbled so easily after less than a half-century of existence.

Author : Yasushi Watanabe
Publisher : Routledge
ISBN 13 : 1317459644
Total Pages : 346 pages
Book Rating : 4.44/5 ( download)

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Download or read book Soft Power Superpowers written by Yasushi Watanabe and published by Routledge. This book was released on 2015-01-28 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world.The contributors move beyond an "either-or" concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific - bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges - has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.

Author : Christina Marie Luke
Publisher : Routledge
ISBN 13 : 0415645492
Total Pages : 184 pages
Book Rating : 4.92/5 ( download)

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Download or read book United States Cultural Diplomacy and Archaeology written by Christina Marie Luke and published by Routledge. This book was released on 2013 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archaeology's links to international relations are well known: launching and sustaining international expeditions requires the honed diplomatic skills of ambassadors. U.S. foreign policy depends on archaeologists to foster mutual understanding, mend fences, and build bridges. This book explores how international partnerships inherent in archaeological legal instruments and policies, especially involvement with major U.S. museums, contribute to the underlying principles of U.S. cultural diplomacy. Drawing from analyses and discussion of several U.S. governmental agencies' treatment of international cultural heritage and its funding, the history of diplomacy-entangled research centers abroad, and the necessity of archaeologists' involvement in diplomatic processes, this seminal work has implications for the fields of cultural heritage, anthropology, archaeology, museum studies, international relations, law, and policy studies.