Culture And Positioning As Determinants Of Strategy

Author : Tony Ellson
Publisher : Springer
ISBN 13 : 0230509819
Total Pages : 270 pages
Book Rating : 4.18/5 ( download)

DOWNLOAD NOW!

Download or read book Culture and Positioning as Determinants of Strategy written by Tony Ellson and published by Springer. This book was released on 2004-03-16 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.

Author : Celine Chew
Publisher : Routledge
ISBN 13 : 1135227241
Total Pages : 278 pages
Book Rating : 4.41/5 ( download)

DOWNLOAD NOW!

Download or read book Strategic Positioning in Voluntary and Charitable Organizations written by Celine Chew and published by Routledge. This book was released on 2009-05-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.

Author : Marios I. Katsioloudes
Publisher : Routledge
ISBN 13 : 0750679662
Total Pages : 407 pages
Book Rating : 4.64/5 ( download)

DOWNLOAD NOW!

Download or read book Strategic Management written by Marios I. Katsioloudes and published by Routledge. This book was released on 2006 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going beyond the traditional application of strategic planning, this book also addresses issues for the nonprofit sector and global aspects of strategic planning.

Author : T. K. Das
Publisher : IAP
ISBN 13 : 1641131039
Total Pages : 311 pages
Book Rating : 4.32/5 ( download)

DOWNLOAD NOW!

Download or read book Culture and Behavioral Strategy written by T. K. Das and published by IAP. This book was released on 2017-11-01 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral strategy continues to attract increasing research interest within the broader field of strategic management. Research in behavioral strategy has clear scope for development in tandem with such traditional streams of strategy research that involve economics, markets, resources, and technology. The key roles of psychology, organizational behavior, and behavioral decision making in the theory and practice of strategy have yet to be comprehensively grasped. Given that strategic thinking and strategic decision making are importantly concerned with human cognition, human decisions, and human behavior, it makes eminent sense to bring some balance in the strategy field by complementing the extant emphasis on the "objective" economics-based view with substantive attention to the “subjective” individual-oriented perspective. This calls for more focused inquiries into the role and nature of the individual strategy actors, and their cognitions and behaviors, in the strategy research enterprise. For the purposes of this book series, behavioral strategy would be broadly construed as covering all aspects of the role of the strategy maker in the entire strategy field. The scholarship relating to behavioral strategy is widely believed to be dispersed in diverse literatures. These existing contributions that relate to behavioral strategy within the overall field of strategy has been known and perhaps valued by most scholars all along, but were not adequately appreciated or brought together as a coherent subfield or as a distinct perspective of strategy. This book series on Research in Behavioral Strategy will cover the essential progress made thus far in this admittedly fragmented literature and elaborate upon fruitful streams of scholarship. More importantly, the book series will focus on providing a robust and comprehensive forum for the growing scholarship in behavioral strategy. In particular, the volumes in the series will cover new views of interdisciplinary theoretical frameworks and models (dealing with all behavioral aspects), significant practical problems of strategy formulation, implementation, and evaluation, and emerging areas of inquiry. The series will also include comprehensive empirical studies of selected segments of business, economic, industrial, government, and nonprofit activities with potential for wider application of behavioral strategy. Through the ongoing release of focused topical titles, this book series will seek to disseminate theoretical insights and practical management information that will enable interested professionals to gain a rigorous and comprehensive understanding of the subject of behavioral strategy. Culture and Behavioral Strategy contains contributions by leading scholars in the field of behavioral strategy research. The 10 chapters in volume deal with a number of significant issues relating to the intersection of culture and behavioral strategy, covering topics such as cultural diversity and strategic choice, the cultural intelligence of executives, business model innovation in entrepreneurship, paradoxical frames in culture and behavioral strategy, culture in M&As, network citizenship behavior, and organizational routines. The chapters include empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on the confluence of culture and behavioral strategy.

Author : Martin Reeves
Publisher : Harvard Business Review Press
ISBN 13 : 1625275870
Total Pages : 281 pages
Book Rating : 4.75/5 ( download)

DOWNLOAD NOW!

Download or read book Your Strategy Needs a Strategy written by Martin Reeves and published by Harvard Business Review Press. This book was released on 2015-05-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.

Author : Marc J. Epstein
Publisher : Routledge
ISBN 13 : 1351276425
Total Pages : 346 pages
Book Rating : 4.29/5 ( download)

DOWNLOAD NOW!

Download or read book Making Sustainability Work written by Marc J. Epstein and published by Routledge. This book was released on 2017-09-08 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate "how-to-do-it" guide for corporate leaders, strategists, academics, sustainability consultants, and anyone else with an interest in actually making sustainability work for organizations. An updated edition of a landmark book at a time when a growing number of corporate leaders are asking for urgent help in "getting this done".

Author : Zuohao Hu
Publisher : Routledge
ISBN 13 : 1317205936
Total Pages : 222 pages
Book Rating : 4.37/5 ( download)

DOWNLOAD NOW!

Download or read book Research Frontiers on the International Marketing Strategies of Chinese Brands written by Zuohao Hu and published by Routledge. This book was released on 2016-08-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.

Author : Eric Flamholtz
Publisher : Stanford University Press
ISBN 13 : 080476364X
Total Pages : 261 pages
Book Rating : 4.46/5 ( download)

DOWNLOAD NOW!

Download or read book Corporate Culture written by Eric Flamholtz and published by Stanford University Press. This book was released on 2011-04-08 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Culture explains how culture is a key driver or determinant of the "bottom line" and why it is the ultimate source of sustainable competitive advantage in organizations.

Author : Hwy-Chang Moon
Publisher : Cambridge University Press
ISBN 13 : 1108470300
Total Pages : 335 pages
Book Rating : 4.08/5 ( download)

DOWNLOAD NOW!

Download or read book The Art of Strategy written by Hwy-Chang Moon and published by Cambridge University Press. This book was released on 2018-08-09 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel integration and extension of two global strategy classics: Sun Tzu's military strategy and Michael Porter's business strategy.

Author : Edgar H. Schein
Publisher : John Wiley & Sons
ISBN 13 : 047064057X
Total Pages : 466 pages
Book Rating : 4.79/5 ( download)

DOWNLOAD NOW!

Download or read book Organizational Culture and Leadership written by Edgar H. Schein and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regarded as one of the most influential management books of all time, this fourth edition of Leadership and Organizational Culture transforms the abstract concept of culture into a tool that can be used to better shape the dynamics of organization and change. This updated edition focuses on today's business realities. Edgar Schein draws on a wide range of contemporary research to redefine culture and demonstrate the crucial role leaders play in successfully applying the principles of culture to achieve their organizational goals.