Cultural Marketing And Metaverse For Consumer Engagement

Author : Amandeep Singh
Publisher : Business Science Reference
ISBN 13 : 9781668483121
Total Pages : 0 pages
Book Rating : 4.22/5 ( download)

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Download or read book Cultural Marketing and Metaverse for Consumer Engagement written by Amandeep Singh and published by Business Science Reference. This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?"--

Author : Amandeep Singh
Publisher : Business Science Reference
ISBN 13 : 9781668483152
Total Pages : 0 pages
Book Rating : 4.57/5 ( download)

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Download or read book Cultural Marketing and Metaverse for Consumer Engagements written by Amandeep Singh and published by Business Science Reference. This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?"--

Author : Singh, Amandeep
Publisher : IGI Global
ISBN 13 : 1668483149
Total Pages : 361 pages
Book Rating : 4.45/5 ( download)

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Download or read book Cultural Marketing and Metaverse for Consumer Engagement written by Singh, Amandeep and published by IGI Global. This book was released on 2023-04-07 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in the future. Cultural Marketing and Metaverse for Consumer Engagement highlights the importance of cultural marketing, discusses how consumer beliefs are built and affected by cultural marketing, and considers how culture acts as a base for the marketing ecosystem. Covering key topics such as the digital era, religion marketing, and consumer behavior, this premier reference source is ideal for marketers, business owners, managers, researchers, scholars, academicians, practitioners, instructors, and students.

Author : Taneja, Sanjay
Publisher : IGI Global
ISBN 13 :
Total Pages : 397 pages
Book Rating : 4.93/5 ( download)

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Download or read book Sustainable Investments in Green Finance written by Taneja, Sanjay and published by IGI Global. This book was released on 2023-11-14 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never has the world been so heavily marked by the escalating challenges of climate change, dwindling natural resources, and escalating environmental crises. Finding viable solutions has become increasingly imperative as a result of these challenges. The daunting issue at hand is the dire need for financing sustainable initiatives that can effectively combat these global challenges. This financial gap often poses a significant roadblock, hindering progress towards a more environmentally conscious and sustainable future. Sustainable Investments in Green Finance serves as a resource to examine this issue and provide solutions. This meticulously researched book offers real-world case studies that not only highlight the gravity of these challenges but also present tangible solutions. Readers will explore a myriad of sustainable finance mechanisms, collaborative stakeholder efforts, and visionary project objectives that have successfully navigated these obstacles. The book also delves into topics such as the renewable energy revolution, sustainable infrastructure transformations, green bonds, climate finance, nature-based solutions, circular economy innovations, and socially responsible investing.

Author : Tarnanidis, Theodore
Publisher : IGI Global
ISBN 13 :
Total Pages : 333 pages
Book Rating : 4.81/5 ( download)

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Download or read book Consumer Experience and Decision-Making in the Metaverse written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2024-06-24 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways.

Author : Bansal, Rohit
Publisher : IGI Global
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.65/5 ( download)

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Download or read book Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement written by Bansal, Rohit and published by IGI Global. This book was released on 2024-01-24 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic scholars find themselves confronted with a formidable challenge: staying abreast of the ever-evolving landscape of Artificial Intelligence(AI). The intricate interplay between AI and its profound impact on various facets of society, including customer engagement, remains an enigma for many. This knowledge gap not only hampers their ability to contribute meaningfully to their fields but also leaves them trailing behind the dynamic developments taking place in industries worldwide. As AI continues to reshape the business environment, it becomes imperative for academia to bridge this chasm between theory and practice. Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement is an effective solution to the pressing problem at hand. With meticulous clarity, it unravels the complexities of ChatGPT, an innovative AI technology, and its revolutionary potential in the realm of customer engagement. It offers a lifeline to academic scholars seeking to navigate the uncharted territory of AI, providing them with an in-depth understanding of how ChatGPT can reshape customer interactions.

Author : Singh, Surabhi
Publisher : IGI Global
ISBN 13 :
Total Pages : 317 pages
Book Rating : 4.42/5 ( download)

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Download or read book Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin written by Singh, Surabhi and published by IGI Global. This book was released on 2024-03-07 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a serious issue affecting the tourism sector right now. Traditional service models and approaches are no longer sufficient to meet the evolving needs and expectations of travelers in a world characterized by unpredictability and rapid change. The demand for immersive and unique experiences has pushed this industry to explore innovative solutions. The challenge serves as the backdrop for the book, Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin. In response to the industry's changing demands, this book offers a visionary solution. It presents a thorough exploration of service innovations in tourism, focusing on the transformative potential of the metaverse, digital twins, and immersive technologies. These cutting-edge innovations are reshaping the tourism landscape, offering travelers exciting new ways to choose accommodations, plan trips, and engage in events. This book goes beyond theoretical exploration into practical guidance that gives academic scholars, practitioners, students, and industry professionals the skills and insights they need to navigate and thrive in this quickly evolving field.

Author : Singla, Babita
Publisher : IGI Global
ISBN 13 :
Total Pages : 306 pages
Book Rating : 4.94/5 ( download)

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Download or read book Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach written by Singla, Babita and published by IGI Global. This book was released on 2024-02-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of the metaverse, a big challenge permeates the digital landscape—a challenge that resonates both with creators seeking to thrive in this dynamic space and policymakers attempting to navigate its uncharted territories. Creators, driven by innovation, grapple with a myriad of uncertainties in monetizing their virtual content effectively. Simultaneously, policymakers find themselves at a crossroads, caught between the rapid evolution of the virtual realm and the lack of clear regulatory guidelines. This struggle is exacerbated by the issue of cybersecurity threats that cast a shadow over the metaverse's transformative potential. It is within this context of challenges that Creator's Economy in Metaverse Platforms emerges, poised to tackle the pressing issues at the intersection of creativity, regulation, and the ever-expanding metaverse. Creator's Economy in Metaverse Platforms dissects, analyzes, and offers solutions to the multifaceted challenges prevailing in the metaverse. By addressing fundamental questions about the creator economy, the elusive concept of the metaverse economy, and the indispensable role policymakers play, the book provides a holistic understanding of the landscape. Delving into topics such as stakeholder engagement, digital asset management, and the intricacies of various monetization models, it equips readers with actionable insights. Not content with a reactive approach, the book takes a proactive stance, offering solutions to foster interoperability and create an ecosystem where creators and policymakers can mutually thrive. It envisions not just a book but a catalyst for transformative change in the metaverse.

Author : Kumar, Sanjeev
Publisher : IGI Global
ISBN 13 :
Total Pages : 389 pages
Book Rating : 4.96/5 ( download)

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Download or read book Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality written by Kumar, Sanjeev and published by IGI Global. This book was released on 2024-03-06 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era where technology and hospitality converge, the models of travel and lodging are undergoing a transformative shift known as hybrid hospitality. As modern travelers' expectations evolve and digital transformation becomes a cornerstone across industries, the infusion of technology into hospitality is not merely an option but an imperative. A comprehensive resource is needed to explore the compelling forces driving the demand for enhanced technological capabilities within hybrid hospitality, specifically focusing on artificial intelligence (AI). Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality delves into various themes integral to this investigation, from delivering personalized experiences to ensuring productivity and security in global hospitality. It directs attention to the infinite business opportunities unfolding worldwide and technology's profound impact on the tourism sector. Embark on a journey through the pages of this comprehensive guide to understand why the seamless integration of technology is preferable and an essential foundation for elevating guest satisfaction and reshaping the global hospitality.

Author : Gupta, Monika
Publisher : IGI Global
ISBN 13 : 1668481529
Total Pages : 365 pages
Book Rating : 4.23/5 ( download)

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Download or read book Applications of Neuromarketing in the Metaverse written by Gupta, Monika and published by IGI Global. This book was released on 2023-05-22 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.