Cross Cultural Technology Design

Author : Huatong Sun
Publisher : OUP USA
ISBN 13 : 0199744769
Total Pages : 343 pages
Book Rating : 4.63/5 ( download)

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Download or read book Cross-Cultural Technology Design written by Huatong Sun and published by OUP USA. This book was released on 2012-03-02 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how to create culture-sensitive technology for local users in an increasingly globalized world with rising participatory culture. Illustrated with a cross-cultural study of mobile messaging use, Sun presents an innovative framework integrating action and meaning through a dialogical, cyclical design process to create usable and meaningful technology.

Author : Henry Steiner
Publisher : Hong Kong University Press
ISBN 13 : 9780500974230
Total Pages : 229 pages
Book Rating : 4.33/5 ( download)

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Download or read book Cross-cultural Design written by Henry Steiner and published by Hong Kong University Press. This book was released on 1995-01-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The solutions to these marketing problems are documented here in 309 stunning full-colour images, accompanied by the creators' provocative descriptions of their setbacks, triumphs and discoveries.The works shown range from designs for advertisements, corporate identity programmes, annual reports, films, packages, books, magazines, posters and signage to currency, postage stamps and environmental graphics. Among clients represented are banks, print media, software companies, airlines, governments and manufacturing firms.This anthology is introduced by Henry Steiner's stimulating essay "Spam Sushi and Chameleons", which articulates the issues and provides conceptual ideas for succeeding in the global marketplace. In the pages that follow, the work of such outstanding professionals as Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann and Henry Wolf is illustrated and discussed. This unique volume also includes much practical information, a contributors' directory, an extensive bibliography and a thorough index. Cross-Cultural Design will be welcomed as both a thought-provoking exploration of international design and an invaluable reference source for designers, advertising agencies, marketing professionals, business corporations, scholars and students.

Author : Huatong Sun
Publisher : Oxford University Press
ISBN 13 : 019990815X
Total Pages : 343 pages
Book Rating : 4.58/5 ( download)

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Download or read book Cross-Cultural Technology Design written by Huatong Sun and published by Oxford University Press. This book was released on 2012-02-24 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how to create culture-sensitive technology for local users in an increasingly globalized world with rising participatory culture. Illustrated with a cross-cultural study of mobile messaging use, Sun presents an innovative framework integrating action and meaning through a dialogical, cyclical design process to create usable and meaningful technology.

Author : Pei-Luen Rau
Publisher : CRC Press
ISBN 13 : 1439838747
Total Pages : 261 pages
Book Rating : 4.47/5 ( download)

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Download or read book Cross-Cultural Design for IT Products and Services written by Pei-Luen Rau and published by CRC Press. This book was released on 2012-12-04 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder t

Author : Tafazoli, Dara
Publisher : IGI Global
ISBN 13 : 1522554645
Total Pages : 403 pages
Book Rating : 4.46/5 ( download)

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Download or read book Cross-Cultural Perspectives on Technology-Enhanced Language Learning written by Tafazoli, Dara and published by IGI Global. This book was released on 2018-06-08 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to effectively communicate with individuals from different linguistic and cultural backgrounds is an invaluable asset. Learning a second language proves useful as students navigate the culturally diverse world; however, studying a second language can be difficult for learners who are not immersed in the real and natural environment of the foreign language. Also, changes in education and advancements in information and communication technologies pose a number of challenges for implementing and maintaining sound practices within technology-enhanced language learning (TELL). Cross-Cultural Perspectives on Technology-Enhanced Language Learning provides information on educational technologies that enable language learners to have access to authentic and useful language resources. Readers will explore themes such as language pedagogy, how specific and universal cultural contexts influence audio-visual media used in technology-enhanced language learning (TELL), and the use of English video games to promote foreign language learning. This book is a valuable resource for academicians, education practitioners, advanced-level students, and school administrators seeking to improve language learning through technology-based resources.

Author : Huatong Sun
Publisher : Oxford University Press, USA
ISBN 13 : 0190845589
Total Pages : 289 pages
Book Rating : 4.82/5 ( download)

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Download or read book Global Social Media Design written by Huatong Sun and published by Oxford University Press, USA. This book was released on 2020 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Huatong Sun, author of Cross-Cultural Technology Design, presents theory, method, and case studies to uncover the global interconnectedness of social media design and reorient universal design standards. Centering on the dynamics between structure and agency, Sun draws on practice theories and transnational fieldwork and articulates a critical design approach. The "CLUE2 (CLUE squared)" framework extends from situated activity to social practice, and connects macro institutions with micro interactions to redress asymmetrical relations in everyday life. Why were Japanese users not crazed about Facebook? Would Twitter have had been more successful than its copycat Weibo in China if not banned? How did mobilities and value propositions play out in the competition of WhatsApp, WeChat, LINE, and KakaoTalk for global growth? Illustrating the cultural entanglement with a relational view of design, Sun provides three provocative accounts of cross-cultural social media design and use. Concepts such as affordance, genre, and uptake are demonstrated as design tools to bind the material with the discursive and leap from the critical to the generative for culturally sustaining design. Sun calls to reshape the crossroads into a design square where differences are nourished as design resources, where diverse discourses interact for innovation, and where alternative design epistemes thrive from the local. This timely book will appeal to researchers, students, and practitioners who design across disciplines, paradigms, and boundaries to bridge differences in this increasingly globalized world.

Author : Jan Brejcha
Publisher : CRC Press
ISBN 13 : 1040073751
Total Pages : 160 pages
Book Rating : 4.59/5 ( download)

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Download or read book Cross-Cultural Human-Computer Interaction and User Experience Design written by Jan Brejcha and published by CRC Press. This book was released on 2015-02-02 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes patterns of language and culture in human-computer interaction (HCI). Through numerous examples, it shows why these patterns matter and how to exploit them to design a better user experience (UX) with computer systems. It provides scientific information on the theoretical and practical areas of the interaction and communication design for research experts and industry practitioners and covers the latest research in semiotics and cultural studies, bringing a set of tools and methods to benefit the process of designing with the cultural background in mind.

Author : Lisa Scharoun
Publisher : Global Health Humanities
ISBN 13 : 9781789383089
Total Pages : 0 pages
Book Rating : 4.80/5 ( download)

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Download or read book Cross-Cultural Design for Healthy Ageing written by Lisa Scharoun and published by Global Health Humanities. This book was released on 2021-01-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines some of the challenges associated with ageing in multi-cultural societies. We explore some of the major issues facing society in the area of 'healthy ageing' and propose a method of working with cross-disciplinary groups of health practitioners, designers, architects and cultural practitioners. Through case-studies of a series of workshops run in China and Singapore with Australian, Chinese and Singaporean students, we review the benefits of this approach and provide a framework for engaging designers, planners and health professionals in the process of creating new design solutions for the growing global ageing population.

Author : Huatong Sun
Publisher : Oxford University Press
ISBN 13 : 0190845600
Total Pages : 289 pages
Book Rating : 4.05/5 ( download)

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Download or read book Global Social Media Design written by Huatong Sun and published by Oxford University Press. This book was released on 2020-01-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Huatong Sun, author of Cross-Cultural Technology Design, presents theory, method, and case studies to uncover the global interconnectedness of social media design and reorient universal design standards. Centering on the dynamics between structure and agency, Sun draws on practice theories and transnational fieldwork and articulates a critical design approach. The "CLUE2 (CLUE squared)" framework extends from situated activity to social practice, and connects macro institutions with micro interactions to redress asymmetrical relations in everyday life. Why were Japanese users not crazed about Facebook? Would Twitter have had been more successful than its copycat Weibo in China if not banned? How did mobilities and value propositions play out in the competition of WhatsApp, WeChat, LINE, and KakaoTalk for global growth? Illustrating the cultural entanglement with a relational view of design, Sun provides three provocative accounts of cross-cultural social media design and use. Concepts such as affordance, genre, and uptake are demonstrated as design tools to bind the material with the discursive and leap from the critical to the generative for culturally sustaining design. Sun calls to reshape the crossroads into a design square where differences are nourished as design resources, where diverse discourses interact for innovation, and where alternative design epistemes thrive from the local. This timely book will appeal to researchers, students, and practitioners who design across disciplines, paradigms, and boundaries to bridge differences in this increasingly globalized world.

Author : P.L.Patrick Rau
Publisher : Springer
ISBN 13 : 3319209078
Total Pages : 429 pages
Book Rating : 4.74/5 ( download)

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Download or read book Cross-Cultural Design Methods, Practice and Impact written by P.L.Patrick Rau and published by Springer. This book was released on 2015-07-18 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two LNCS volume set 9180-9181 constitutes the refereed proceedings of the 7th International Conference on Cross-Cultural Design, CCD 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, in Los Angeles, CA, USA in August 2015, jointly with 15 other thematically similar conferences. The total of 1462 papers and 246 posters presented at the HCII 2015 conferences were carefully reviewed and selected from 4843 submissions. These papers of the two volume set address as follows: LNCS 9180, Cross-Cultural Design: Methods, Practice and Impact (Part I), addressing the following major topics: cross-cultural product design, cross-cultural design methods and case studies, design, innovation, social development and sustainability and LNCS 9181, Cross-Cultural Design: Applications in Mobile Interaction, Education, Health, Transport and Cultural Heritage (Part II), addressing the following major topics: cultural aspects of social media and mobile services, culture for transport and travel, culture for design and design for culture and culture for health, learning and games.