Critical Analysis Of Ethical Issues In Broadcast Media Advertisements Ethiopian Broadcasting Corporation Ebc In Focus

Author : Alula T. Gebrekidan
Publisher : GRIN Verlag
ISBN 13 : 3668542988
Total Pages : 103 pages
Book Rating : 4.83/5 ( download)

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Download or read book Critical Analysis of Ethical Issues in Broadcast Media Advertisements. Ethiopian Broadcasting Corporation (EBC) in Focus written by Alula T. Gebrekidan and published by GRIN Verlag. This book was released on 2017-10-09 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Addis Ababa University, language: English, abstract: This research project has explored and critically examined the practice of advertisement and its ethical considerations in Ethiopia particularly the practice in Ethiopian Broadcasting Corporation. A qualitative inquiry approach was employed for answering the investigation queries and to attain objectives of the study. The sample advertisement clips of this study were rhetorically analyzed. Moreover, four focus group discussions and twelve individual in-depth interviews have been used to further tighten the data obtained from the qualitative content analysis segment of the study and to explore the audiences’ perception towards advertisements. 30 commercials broadcasted in three years period were purposefully selected. The selected commercials were analyzed and interpreted thematically to find out their apparent content. Furthermore, relevant literatures were also reviewed. The professional practice and the cooperative leadership among stakeholders in the sector were seen critically. The cultural and ethical aspects of the advertisements got analyzed in this study. The extensive literature review on media and advertisement, with universal ethics theory, facilitated the structuring of the research questions, which addressed the ethical issues in the advertising sector. The moral standard ruling the advertising industry; the ethical guidelines and the proclamation of advertisement with the universal principles of truth, human dignity and social responsibility are clearly stated in this study. In this qualitative inquiry, data were gathered through in depth interviews and focus group discussions. In addition to this, qualitative content analysis was employed. This was done by viewing and reviewing advertisement clips through the eyes of rhetorical criticism. The interview process lasted two months. The analysis of this study has been grouped in to two. These are; the findings of critical analysis by the researcher (done through viewing the advertisement clips) and findings from the focus group discussions and in depth interviews. Findings implied that most of the advertisements analyzed in this study might not favor the social values and norms. Most of the advertisement clips analyzed under this study seem limiting the role and the capacity of women and children. In some advertisements, women are represented as sex objects. [...]

Author : Philippe Perebinossoff
Publisher : CRC Press
ISBN 13 : 1136032665
Total Pages : 351 pages
Book Rating : 4.60/5 ( download)

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Download or read book Real-World Media Ethics written by Philippe Perebinossoff and published by CRC Press. This book was released on 2012-07-26 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Los Angeles Times recently reported that the word "integrity was the most looked up word on Merriam-Webster's online dictionary, suggesting that people are looking for guidance in a scandal-driven world. Issues of ethics and the media continue to dominate our awareness and present real challenges in our day-to-day work. This book shows the ethical decision-making process in action using tools of critical analysis and evaluation. Real-World Media Ethics is written in a friendly and approachable voice. It succeeds in offering an honest, frontline-aware and realistic sense of the ethical situations faced by entertainment and journalism professionals every day-in the real world. Most of the other books about media ethics focus mostly on journalism; this book, however, covers not just journalistic ethics but also ethics in the landscape of mass media, including public relations, the entertainment industry, and other forms of visual communication. The author includes numerous case studies about current headlines that readers will already be familiar with, providing realistic and engaging scenarios about when, how, and why ethics count.

Author : Clifford G. Christians
Publisher : Taylor & Francis
ISBN 13 : 1040033520
Total Pages : 512 pages
Book Rating : 4.24/5 ( download)

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Download or read book Media Ethics written by Clifford G. Christians and published by Taylor & Francis. This book was released on 2024-06-26 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication. This textbook provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating awareness and critical reflection of ethical issues. In each chapter, the authors examine case studies spanning several continents and geopolitical and cultural contexts. To provide a framework for analyzing the cases and exploring the steps in moral reasoning, the book introduces the Potter Box, a powerful tool for moral analysis. Focusing on a wide range of ethical issues faced by media practitioners and news organizations, the cases in this new twelfth edition include the most prominent concerns in journalism, broadcasting, advertising, public relations, and entertainment today. It explores new topics such as the use of ChatGPT in newsrooms, the privacy implications of biometric technologies, the role of public relations in political campaigns, and advertisers’ approach to sustainability and climate change. This core textbook is ideal for classes in media and communication ethics, journalism, public relations, advertising, entertainment media, and popular culture. Online instructor and student resources, including video introductions to each chapter, PowerPoint slides, sample discussion and exam questions, and links to further resources, are available at www.routledgelearning.com/mediaethics.

Author : Andrew Belsey
Publisher : Routledge
ISBN 13 : 1134914806
Total Pages : 194 pages
Book Rating : 4.07/5 ( download)

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Download or read book Ethical Issues in Journalism and the Media written by Andrew Belsey and published by Routledge. This book was released on 2002-09-11 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the ethical concepts which lie at the heart of journalism, including freedom, democracy, truth, objectivity, honesty and privacy. The common concern of the authors is to promote ethical conduct in the practice of journalism, as well as the quality of the information that readers and audience receive from the media.

Author : Abayneh Mihret
Publisher : GRIN Verlag
ISBN 13 : 3668533881
Total Pages : 95 pages
Book Rating : 4.82/5 ( download)

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Download or read book The practice of development journalism in the Ethiopian media landscape written by Abayneh Mihret and published by GRIN Verlag. This book was released on 2017-09-25 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2017 in the subject Communications - Journalism, Journalism Professions, grade: 4.00, Addis Ababa University (College of Journalism and Communications), course: Journalism and communiction, language: English, abstract: The government media are event oriented. They lack professional integrity for the public interest by ensuring transparency and accountability by exposing corruption and investigating crimes that hinder the national development process through ethical participation in the development activity in a process oriented manner and are not finding solutions for development problems through participating in the grassroots. Structural censorship, self-censorship of journalists, unethical conduct of journalists, professional limitations, law commitment of media leaders to enforce the policy, lower level of public culture of information exchange, trespassing of editorial policy and government official’s perception of DJ as a development success only reporting are challenging the practice. In contrast, privately-owned media in Ethiopia covers less development issues than the government media, gives very little time and space for the development issues of Ethiopia compared to the government media. But, in that little amount of coverage, they focus on government development actor’s failure and dissimulate non-state actor’s failure. Paradoxically, the private media in Ethiopia similar to government media are not applying investigative journalism and watchdog the public property. They have no role in exposing corruptions and crimes committed on public properties. Practically, they are also event oriented and Addis Ababa-based, one-sided story tellers more than the government media. Resource limitation (human, material and financial), wrong perception of government PR officers and officials towards private media and prohibition of information, government tax and null incentive for private media, lower level of public culture for information exchange and freedom of expression are the top line challenges which affected their coverage of development issues of the private media.

Author :
Publisher : GRIN Verlag
ISBN 13 : 3346019837
Total Pages : 9 pages
Book Rating : 4.37/5 ( download)

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Download or read book Technology Delivery Robot. Potential Benefits, Security Concern, Social Problem, Legal and Ethical Issues written by and published by GRIN Verlag. This book was released on 2019-09-23 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2019 in the subject Computer Science - Internet, New Technologies, , language: English, abstract: Around George Mason University Campus, there are white drones with orange flags driving around campus. Those drones are Starship Technology Delivery Robot, which deliver food to students on campus. Currently, companies are trying to improve the delivery systems within their institutions. With the increased technological invention, mobile technology has been revolutionized with certain mobile features that have made it feasible to make delivery robots. Starship Technology Delivery Robot has been launched to offer delivery services to the customers. Consequently, Starship customers are now able to receive on-demand package delivery of food and items using the company’s mobile autonomous robots straight to customer’s doorstep.

Author : Harald Blocher
Publisher : GRIN Verlag
ISBN 13 : 3640121929
Total Pages : 45 pages
Book Rating : 4.22/5 ( download)

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Download or read book Advertising Ethics - An Oxymoron? written by Harald Blocher and published by GRIN Verlag. This book was released on 2008-07-29 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2003 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Northumbria University, language: English, abstract: Advertising as the most visible element of the marketing-mix is concerning its ethical dimension actually in the midst of controversary. The expression of “advertisng ethics” is nowadays a good example when being asked to name an oxymoron. This project therefore concentrates on ethics applied to the advertising profession. The ethical dimension of advertising and its impact on consumers in general as well as on children as a target group is the main focus of the study. The aim of the study will be reached through drawing attention to the two major philosophical theories applied to business as well as advertising, utilitarianism and deontology. In order to gain a fair understanding of the subject, advertising and its role in society are examined. Furthermore, the ethical issues in advertising are presented based on the so-called legal and moral discourse. Since the method of advertising to children actually raises a lot of controversial opinions, this part of the legal discourse is examined in more detail. Due to these controversies, a primary research has been executed, with the aim to collect three controversial opinions of institutions involved in the debate of ethics in advertising. The participants in this debate are industry, advertising agencies and the third point of view of a so-called opinion leader. The study closes with the discussion of research findings with reference to the literature review, followed by the overall conclusion.

Author : Serawit Bekele Debele
Publisher : BRILL
ISBN 13 : 9004410147
Total Pages : 221 pages
Book Rating : 4.45/5 ( download)

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Download or read book Locating Politics in Ethiopia's Irreecha Ritual written by Serawit Bekele Debele and published by BRILL. This book was released on 2019-08-26 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Locating Politics in Ethiopia's Irreecha Ritual Serawit Bekele Debele gives an account of politics and political processes in Ethiopia as manifested in Irreecha celebrations over the years.

Author : Unesco
Publisher :
ISBN 13 :
Total Pages : 390 pages
Book Rating : 4.89/5 ( download)

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Download or read book Ethnicity and the Media written by Unesco and published by . This book was released on 1977 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: UNESCO pub. Monograph on race relations and interethnic relations in the mass media, comprising three case studies conducted in Canada, Ireland and the UK - includes bibliographys, graphs, references and statistical tables.

Author : Miriam Mennen
Publisher : GRIN Verlag
ISBN 13 : 3640570677
Total Pages : 31 pages
Book Rating : 4.76/5 ( download)

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Download or read book Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com written by Miriam Mennen and published by GRIN Verlag. This book was released on 2010-03-19 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 65 % - B, University of Sunderland (Faculty of Business and Law), course: Global Corporate Strategy, language: English, abstract: In the following, the Amazon.com case study will be critically analysed and evaluated. High emphasis will be put on the company’s global business policies and strategies from its foundation in 1995 till now by examining the internal and the external environment. The online retailer followed a long-term strategy in order to fulfil its vision and values, incorporating global growth, diversification in product categories and building up the world’s most customer-centric company. Furthermore, Amzon.com’s strategic decision-making and problem solving processes will be carefully analysed and how it responds and copes with changes and difficulties arising from the business environment. This report outlines in the last step the future tendency and the future direction of the organisation by highlighting the strategic thinking behind a long-term approach. Concluding, recommendations will be given which focus on revising their strategy and applying scenario planning.