Author : J. Geoffrey Rawlinson
Publisher : Routledge
ISBN 13 : 1351947745
Total Pages : 121 pages
Book Rating : 4.49/5 ( download)
Book Synopsis Creative Thinking and Brainstorming by : J. Geoffrey Rawlinson
Download or read book Creative Thinking and Brainstorming written by J. Geoffrey Rawlinson and published by Routledge. This book was released on 2017-09-29 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brainstorming is probably the best known of all the techniques available for creative problem solving. This book, by one of the world’s foremost exponents of brainstorming, begins by identifying the barriers to creative thinking and showing how they can be removed. It goes on to set out systematic procedures for organizing effective brainstorming sessions, for evaluating the ideas produced, and for introducing the brainstorming approach into an organization. This is a highly practical book, illustrated throughout by examples drawn from the author's experience with nearly eight hundred groups of managers in four continents.