Create Web Content That Sells

Author : Renee E. Kennedy
Publisher : Universal-Publishers
ISBN 13 : 9781581126266
Total Pages : 164 pages
Book Rating : 4.63/5 ( download)

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Download or read book Create Web Content That Sells! written by Renee E. Kennedy and published by Universal-Publishers. This book was released on 2002 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to build an effective Web site that sells? One that brings in serious prospects? Then Create Web Content That Sells! is for you. It's a tutorial about writing effectively for Web visitors, creating a useable site structure, getting a marketing mind-set, and choosing practical graphics for your Web site.Whether your site sells wrenches to left-handed mechanics, offers landscaping services, or strives to cultivate loyalty in the hearts of your existing customers, the basic tenet of great Web content is universal: speak to your audience. And Create Web Content That Sells! shows you how to get down and dirty, one-to-one, with your audience, through writing, structure, and graphics.Small business people need every edge they can get, so we designed our marketing section to fit this need. Plus, anyone involved in content development will find the writing section extremely valuable.You've found the ideal book if you want a site that will: 1. Sell products. 2. Sell services. 3. Brand your product or business. 4. Improve your image. 5. Make every point clear and concise. 6. Publish your writing or art work.

Author : Gerry McGovern
Publisher : A&C Black
ISBN 13 : 1408156768
Total Pages : 225 pages
Book Rating : 4.66/5 ( download)

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Download or read book Killer Web Content written by Gerry McGovern and published by A&C Black. This book was released on 2011-07-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.

Author : Ann Handley
Publisher : John Wiley & Sons
ISBN 13 : 0470948728
Total Pages : 238 pages
Book Rating : 4.29/5 ( download)

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Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Author : Lynda Felder
Publisher : New Riders
ISBN 13 : 0321794435
Total Pages : 192 pages
Book Rating : 4.37/5 ( download)

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Download or read book Writing for the Web written by Lynda Felder and published by New Riders. This book was released on 2012 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.

Author : Kristina Halvorson
Publisher : New Riders
ISBN 13 : 0132883244
Total Pages : 256 pages
Book Rating : 4.45/5 ( download)

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Download or read book Content Strategy for the Web written by Kristina Halvorson and published by New Riders. This book was released on 2012-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Author : Kathy Iandoli
Publisher : HarperCollins
ISBN 13 : 0062878522
Total Pages : 364 pages
Book Rating : 4.26/5 ( download)

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Download or read book God Save the Queens written by Kathy Iandoli and published by HarperCollins. This book was released on 2019-10-22 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: An NPR Best Book of the Year "Without God Save the Queens, it is possible that the contributions of dozens of important female hip-hop artists who have sold tens of millions of albums, starred in monumental films, and influenced the direction of the culture would continue to go unrecognized." —AllHipHop.com Can’t Stop Won’t Stop meets Girls to the Front in this essential and long overdue history of hip-hop’s female pioneers and its enduring stars. Every history of hip-hop previously published, from Jeff Chang’s Can’t Stop Won’t Stop to Shea Serrano’s The Rap Yearbook, focuses primarily on men, glaringly omitting a thorough and respectful examination of the presence and contribution of the genre’s female artists. For far too long, women in hip-hop have been relegated to the shadows, viewed as the designated “First Lady” thrown a contract, a pawn in some beef, or even worse. But as Kathy Iandoli makes clear, the reality is very different. Today, hip-hop is dominated by successful women such as Cardi B and Nicki Minaj, yet there are scores of female artists whose influence continues to resonate. God Save the Queens pays tribute to the women of hip-hop—from the early work of Roxanne Shante, to hitmakers like Queen Latifah and Missy Elliot, to the superstars of today. Exploring issues of gender, money, sexuality, violence, body image, feuds, objectification and more, God Save the Queens is an important and monumental work of music journalism that at last gives these influential female artists the respect they have long deserved.

Author : Gerry McGovern
Publisher : FT Press
ISBN 13 : 9780273656050
Total Pages : 266 pages
Book Rating : 4.58/5 ( download)

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Download or read book The Web Content Style Guide written by Gerry McGovern and published by FT Press. This book was released on 2002 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guideprovides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.

Author : Nicole Fenton
Publisher : Pearson Education
ISBN 13 : 0321988191
Total Pages : 193 pages
Book Rating : 4.95/5 ( download)

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Download or read book Nicely Said written by Nicole Fenton and published by Pearson Education. This book was released on 2014 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.

Author : Pamela Wilson
Publisher : Big Brand Books
ISBN 13 : 9780997875447
Total Pages : 244 pages
Book Rating : 4.45/5 ( download)

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Download or read book Master Content Marketing written by Pamela Wilson and published by Big Brand Books. This book was released on 2016-10-21 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you afraid to hit publish?Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book."Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson."

Author : Kristina Halvorson
Publisher : New Riders
ISBN 13 : 0321648722
Total Pages : 193 pages
Book Rating : 4.23/5 ( download)

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Download or read book Content Strategy for the Web written by Kristina Halvorson and published by New Riders. This book was released on 2009-09-25 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities