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Author : Armand Mattelart
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.67/5 ( download)
Download or read book Multinational Corporations and the Control of Culture written by Armand Mattelart and published by . This book was released on 1979 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Albrecht Rothacher
Publisher : World Scientific
ISBN 13 : 9789812563057
Total Pages : 284 pages
Book Rating : 4.59/5 ( download)
Download or read book Corporate Cultures and Global Brands written by Albrecht Rothacher and published by World Scientific. This book was released on 2004 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from ownerOCofounderOCorun companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril. Contents: Corporate Identities and Successful Branding; Mars Inc.: More than Candies and Cat Food; The Bitter Sweet Chocolates of Sprngli-Lindt; Kikkoman: Far Travelled Sauces; Who Loves McDonald's ?; For God, America and the Real Thing: The Coke Story; Zubrowka Bison Vodka: The High Is the Limit; Ikea: The SmNland Way Goes Global; The Rise and Fall of the Seibu-Saison Empire; United, the Benetton Way; Nike Just Did It; Nokia: Connecting People through a Disconnected Past; Sony: Made by Morita; Sir Richard Branson's Virgins; Toyota: The Reluctant Multinational; Fiat: The Festa Is Over; Corporate Mergers, Merged Brands in Trouble: DaimlerChrysler and BMW-Rover; The Lego Universe of Building Bricks; The Magic of Disney. Readership: Students, professionals and lay people interested in management and business issues."
Author : Paul Melessen
Publisher : Eburon Uitgeverij B.V.
ISBN 13 : 9463011382
Total Pages : 300 pages
Book Rating : 4.89/5 ( download)
Download or read book Countries, Corporations and Cultures written by Paul Melessen and published by Eburon Uitgeverij B.V.. This book was released on 2017-06-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: With expanding globalisation, international enterprises exercise a growing influence on organizational culture in countries where they operate. Several dimensional frameworks exist to compare country cultures in a quantitative manner. The same is true for organizational cultures. Yet, until now, the paradigm has been that the two types of culture need to be measured by different frameworks. For years, this paradigm has been an obstacle for comparing work cultures internationally. In this book, author Paul Melessen presents a dimensional framework that bridges the gap between the two types of culture. It builds on existing frameworks – in particular, the VSM and OCM frameworks presented by Geert Hofstede – to compare fifteen multinational corporations and subsequently draw several interesting conclusions. Appropriately titled Countries, Corporations and Cultures, the book develops the “Multilevel Culture” (MLC) framework with a procedure called MCMC multilevel modelling. Hence the subtitle A multilevel approach.
Author : Fons Trompenaars
Publisher : John Wiley & Sons
ISBN 13 : 1841125911
Total Pages : 368 pages
Book Rating : 4.16/5 ( download)
Download or read book Business Across Cultures written by Fons Trompenaars and published by John Wiley & Sons. This book was released on 2004-05-14 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.
Author : Hyun-Sook Lee
Publisher :
ISBN 13 : 9788174467836
Total Pages : 225 pages
Book Rating : 4.31/5 ( download)
Download or read book International Business written by Hyun-Sook Lee and published by . This book was released on 2010 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philippe d'Iribarne
Publisher : Routledge
ISBN 13 : 1136466843
Total Pages : 138 pages
Book Rating : 4.47/5 ( download)
Download or read book Managing Corporate Values in Diverse National Cultures written by Philippe d'Iribarne and published by Routledge. This book was released on 2012-05-16 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: How should a Western company manage cross-culturally corporate values in its foreign subsidiaries? Do these values make sense everywhere and can they assumed to be universal or, on the contrary, are they culturally Western specific? Philippe d’Iribarne provides answers to these timely and urgent questions, based on research carried out in the subsidiaries of a leading global company, Lafarge, in the contrasting cultural environments of China, the United States, France and Jordan. It appears that, in a large part of the world, people's expectations are similar; they expect from a good employer clear and decisive leadership, and fair and compassionate treatment, helping them to live a good life. But treating these expectations as the ‘same’ could be misleading. Western companies with a humanistic orientation are well positioned to fulfil them, provided they are willing, in each and every geography, to take into account the local vision of the right way to achieve a good life. By following the example presented in this book, companies who care can deliver economic efficiency as well as progressive people management in the countries in which they operate.
Author : V. Miroshnik
Publisher : Springer
ISBN 13 : 1137447664
Total Pages : 349 pages
Book Rating : 4.61/5 ( download)
Download or read book Corporate Culture in Multinational Companies written by V. Miroshnik and published by Springer. This book was released on 2014-09-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the value component of corporate culture of companies and their relationship with production efficiency and personal values of the employee. The authors combine both qualitative analysis of the experiences of leaders of these organizations and the most advanced quantitative analysis regarding the corporate performances.
Author : George G. Gordon
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.17/5 ( download)
Download or read book Cross-national Differences in Corporate Cultures and the Culture-performance Relationship written by George G. Gordon and published by . This book was released on 1996 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alfons Trompenaars
Publisher : Capstone
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.04/5 ( download)
Download or read book Managing Change Across Corporate Cultures written by Alfons Trompenaars and published by Capstone. This book was released on 2004 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Change Across Corporate Cultures peels away the mysteries of corporate culture to reveal why it has such a powerful influence on every aspect of the performance of a business. It shows how to shape high-performing corporate cultures in a complex international environment. As the natural successor to Fons Trompenaars and Charles Hampden-Turner?s landmark bestseller, Riding the Waves of Culture, Managing Change Across Corporate Cultures shows exactly how to create an environment where astonishing business breakthroughs are possible. You will also learn how to renew cultures as part of change and how to integrate cultures successfully following mergers, acquisitions and joint ventures. New research shows that in cross-border business, differences in corporate culture have more far-reaching repercussions than even differences in national cultures. Never before has there been such enormous interest in shaping and changing the cultures of our businesses, whether to revitalise them after restructuring or to provide the glue that holds them together through the sea changes of globalization.
Author : Björn Bjerke
Publisher : Edward Elgar Publishing
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.66/5 ( download)
Download or read book Business Leadership and Culture written by Björn Bjerke and published by Edward Elgar Publishing. This book was released on 1999 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comparing five different cultures - American, Arabian, Chinese, Japaness and Scandinavian - and how they reveal themselves in business practice, Bjorn Berke questions whether the culture-free business leader exists, and if so, what the characteristics of such a person might be.
