Costs And Roi

Author : Jack J. Phillips
Publisher : John Wiley & Sons
ISBN 13 : 1119254795
Total Pages : 170 pages
Book Rating : 4.99/5 ( download)

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Download or read book Costs and ROI written by Jack J. Phillips and published by John Wiley & Sons. This book was released on 2016-05-12 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Costs and ROI Costs and ROI is the fifth of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. All costs must be captured for an accurate cost profile. Costs and ROI focuses on developing program costs and the ROI and explains this vital element in the ROI Methodology. The authors show how to capture all costs in order to bring credibility to the analysis. The book outlines the actual ROI calculation and explains the many assumptions and issues that must be considered when calculating the ROI. Costs and ROI presents three effective calculations: the benefit-cost ratio, the ROI percentage, and the payback period. Costs and ROI includes all the challenges and concerns regarding the use of ROI.

Author : Stephan Liozu
Publisher : Routledge
ISBN 13 : 113505181X
Total Pages : 242 pages
Book Rating : 4.15/5 ( download)

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Download or read book The ROI of Pricing written by Stephan Liozu and published by Routledge. This book was released on 2014-01-24 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations. This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. Marketing ROI is now a common concept: this collection proves to do the same for pricing. Hinterhuber & Liozu introduce the concept of pricing ROI, documenting and quantifying the return on pricing activities and on the pricing function itself is of increasing relevance today and in the future – in times of budget constraints. 20 world class specialists explore the concept of pricing ROI under both a theoretical perspective and a managerial perspective to shed much-needed light on how to measure and increase pricing ROI. This groundbreaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.

Author : Dan Woods
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491926406
Total Pages : 248 pages
Book Rating : 4.06/5 ( download)

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Download or read book Open Source for the Enterprise written by Dan Woods and published by "O'Reilly Media, Inc.". This book was released on 2005-07-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides something far more valuable than either the cheerleading or the fear-mongering one hears about open source. The authors are Dan Woods, former CTO of TheStreet.com and a consultant and author of several books about IT, and Gautam Guliani, Director of Software Architecture at Kaplan Test Prep & Admissions. Each has used open source software for some 15 years at IT departments large and small. They have collected the wisdom of a host of experts from IT departments, open source communities, and software companies. Open Source for the Enterprise provides a top to bottom view not only of the technology, but of the skills required to manage it and the organizational issues that must be addressed.

Author : James Lenskold
Publisher : McGraw Hill Professional
ISBN 13 : 0071436103
Total Pages : 287 pages
Book Rating : 4.06/5 ( download)

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Download or read book Marketing ROI written by James Lenskold and published by McGraw Hill Professional. This book was released on 2003-08-22 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.

Author : Jack J. Phillips
Publisher : McGraw Hill Professional
ISBN 13 : 1260460436
Total Pages : 360 pages
Book Rating : 4.38/5 ( download)

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Download or read book ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing written by Jack J. Phillips and published by McGraw Hill Professional. This book was released on 2020-10-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use Marketing is all about understanding and serving your customers’ needs—but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used to evaluate the efficiency of all types of investments, and in this powerful guide, the team at the ROI Institute offer you a proven method for understanding your own marketing benchmarks as never before. Drawing on real data collected from real cases of real companies in a variety of industries, ROI in Marketing uses a data-driven process to help you measure: Input, including types of projects, audience reach, number of customers, costs, and more Reactions of target groups to products, services, and messages Actions, including how to process and monetize what the target group thinks, believes, and knows Business impact of actions taken by the target group and their influence on sales, new accounts, and profits ROI, monetary benefits of marketing programs compared to costs Intangibles, such as image, reputation, corporate social responsibility, and more Packed with actionable, results-driven processes, ROI in Marketing offers a powerful blueprint for transforming how you interact with your customers to get clear bottom-line results.

Author : George T. Friedlob
Publisher : John Wiley & Sons
ISBN 13 : 9780471103721
Total Pages : 254 pages
Book Rating : 4.21/5 ( download)

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Download or read book Understanding Return on Investment written by George T. Friedlob and published by John Wiley & Sons. This book was released on 1996-05-03 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sending an SOS when it comes to ROIs? Help is on the way . . . UNDERSTANDING RETURN ON INVESTMENT Return on investment (ROI) plays a major role in business, but itcan be a difficult concept to grasp. Understanding Return onInvestment shows you how to better utilize this essential tool bysimplifying and clarifying all its important points. Thisinvaluable guide includes information on: * The effect of ROI on investment and disinvestment decisions * The various forms of ROI and how they provide different measuresfor evaluating investment activities * The relationship of ROI to ROE (return on equity) * The use of ROI in evaluating investment centers in adecentralized operation * How ROI is used to evaluate managers * The use of weighted average cost of capital (WACC) in makinginvestment decisions If you use ROI, but are confused or unclear about some of itsdetails, you'll definitely profit from Understanding Return onInvestment, a complete guide to this all-important performanceindicator.

Author : George T. Friedlob
Publisher : John Wiley & Sons
ISBN 13 : 9780471103813
Total Pages : 260 pages
Book Rating : 4.10/5 ( download)

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Download or read book Understanding Return on Investment written by George T. Friedlob and published by John Wiley & Sons. This book was released on 1996-04-20 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Return on Investment clarifies and explains all the fundamental elements of this important financial tool, making it one you can use comfortably and successfully.

Author : Jim Novo
Publisher : BookLocker.com, Inc.
ISBN 13 : 1644387832
Total Pages : 380 pages
Book Rating : 4.32/5 ( download)

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Download or read book Drilling Down: Turning Customer Data into Profits with a Spreadsheet written by Jim Novo and published by BookLocker.com, Inc.. This book was released on 2004-06-18 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: I spend a lot of time in marketing-oriented discussion lists. If you do, you probably also sense the incredible frustration of people who keep asking about using their customer data to retain customers and increase profits. Everybody knows they should be doing it, but can't find out how to do it. Consultants and agencies make this process sound like some kind of "black magic", something you can't possibly do yourself. I disagree. I think the average business owner can do a perfectly decent job creating profiles and using them to retain customers and drive profits. Thus the book. The examples provided are Internet specific, but the methods can be used in any business where customer data is available. This book is about the down-and-dirty, nitty-gritty art of taking chunks of data generated by your customers and making sense of it, getting it to speak to you, creating insight into what types of marketing or general business actions you can take to make your business more profitable. We'll be talking about "action-oriented" ideas you can generate on your own to drive sales and profits, ideas that will reveal themselves by analyzing your own customer data, using only a spreadsheet. We have all heard how important it is to collect customer data, to "know" your customer. What I don't hear much about is what exactly you DO with all that data once you have collected it. How is it used? What exactly is Drilling Down into the data supposed to tell me, and what am I looking for when I get there? For that matter, what data should I be collecting and how will I use it when I have it? And how much is this process going to cost me? The following list outlines what you will learn and be able to do after reading the Drilling Down book: --What data is important to collect about a customer and what data is not --How to create action-oriented customer profiles with an Excel spreadsheet --How to use these profiles to plan marketing promotions --How to use these profiles to define the future value of your customers --How to use these profiles to measure the general health of your business --How to use these profiles to encourage customers to do what you want them to --How to predict when a customer is about to defect and leave you --How to increase your profits while decreasing your marketing costs --How to design high ROI (Return on Investment) marketing promotions How to blow away investors with predictions of the future profitability of your business Table of Contents Chapter 1: What's a Customer Profile? Chapter 2: Data-Driven Marketing - Customer Retention Basics Chapter 3: The Language of Data, The Science of Profit Chapter 4: Interactivity Changes the Rules of the Game Chapter 5: How to Build a Customer Profiling Spreadsheet Chapter 6: How to Profile (Score) Your Customers Chapter 7: Marketing Using Customer Scores - Basic Approach Chapter 8: Using Customer Characteristics and Multiple Scores Chapter 9: Watching Scores over Time - Customer LifeCycles Chapter 10: Customer Scoring Grids - Profiling on Steroids Chapter 11: Calculating and Using LifeTime Value in Promotions Chapter 12: Turning Profiles into Profits - the Staging Area Chapter 13: Turning Profiles into Profits - the Financial Model Chapter 14: Turning Profiles into Profits - Financial Tweaks Chapter 15: Measuring Success in Best Customer Promotions Chapter 16: Some Final Thoughts Seasonal Adjustments to Marketing Promotions Don't Fight Customer Behavior CRM Software and Customer Scoring Data-Driven Marketing Program Descriptions There's more! Automate the basic customer scoring process on large groups of customers. Use the software included free with this edition! Windows OS and MS Access and Excel required to run the software.

Author : David F. Rico
Publisher : J. Ross Publishing
ISBN 13 : 9781932159240
Total Pages : 242 pages
Book Rating : 4.4X/5 ( download)

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Download or read book ROI of Software Process Improvement written by David F. Rico and published by J. Ross Publishing. This book was released on 2004 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable addition to any project manager, software engineering or computer science bookshelf, this book presents the only broad-ranging economic analysis of major international SPI methods and the first large-scale economic analysis of mandatory U.S. government standards.

Author : Patricia Pulliam Phillips
Publisher : Association for Talent Development
ISBN 13 : 1607287854
Total Pages : 355 pages
Book Rating : 4.58/5 ( download)

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Download or read book Measuring ROI in Learning & Development written by Patricia Pulliam Phillips and published by Association for Talent Development. This book was released on 2011-12-21 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you accurately and effectively measure return on investment (ROI) in training and performance improvement? Measuring ROI in Learning & Development, a new volume with a focus on the international arena and including a selection of case studies, provides detailed information on how to create, develop, and sustain a comprehensive ROI evaluation system. A focus on accountability in measuring ROI in learning and performance improvement programs has produced a book filled with functional, pragmatic suggestions and examples that can be implemented in the real world. Measuring ROI in Learning & Development provides everyone who has a personal or professional interest in developing effective metrics with a solid foundation on which to build practical ROI measuring programs. Specific topics covered include: examination of selected case studies, many of which employ the ROI Methodology definition and discussion of the ROI Methodology, and suggestions on how to best implement it exploration of best practices in measurement and evaluation of ROI discussion of various ROI data collection plans coverage of data analysis strategies and program assessment protocols analysis of program costs. Measuring ROI in Learning and Development provides comprehensive coverage of all aspects of developing, creating, implementing, maintaining, and assessing an effective, productive ROI-measurement program. With its explanation of the ROI Methodology; presentation of numerous case studies; extensive documentation and analysis of best practices; and consideration of such important issues as cost, data collection, and program assessment, this title is the most complete resource available for those involved with measuring ROI.