Corporate Branding In Logistics And Transportation

Author : Nor Aida Abdul Rahman
Publisher : Routledge
ISBN 13 : 9781032412214
Total Pages : 0 pages
Book Rating : 4.16/5 ( download)

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Download or read book Corporate Branding in Logistics and Transportation written by Nor Aida Abdul Rahman and published by Routledge. This book was released on 2024-03-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.

Author : Nor Aida Abdul Rahman
Publisher : Taylor & Francis
ISBN 13 : 1003857841
Total Pages : 248 pages
Book Rating : 4.46/5 ( download)

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Download or read book Corporate Branding in Logistics and Transportation written by Nor Aida Abdul Rahman and published by Taylor & Francis. This book was released on 2024-03-05 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity. This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research. Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies.

Author : Ceyhun, Gökçe Çiçek
Publisher : IGI Global
ISBN 13 : 1799813983
Total Pages : 578 pages
Book Rating : 4.89/5 ( download)

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Download or read book Handbook of Research on the Applications of International Transportation and Logistics for World Trade written by Ceyhun, Gökçe Çiçek and published by IGI Global. This book was released on 2019-12-06 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s developing world, international trade is a field that is rapidly growing. Within this economic market, traders need to implement new approaches in order to satisfy consumers’ rising demands. Due to the high level of competition, merchants have focused on developing new transportation and logistics strategies. In order to execute effective transportation tactics, decision makers need to know the fundamentals, current developments, and future trends of intercontinental transportation. The Handbook of Research on the Applications of International Transportation and Logistics for World Trade provides emerging research exploring the effective and productive solutions to global transportation and logistics by applying fundamental and in-depth knowledge together with current applications and future aspects. Featuring coverage on a broad range of topics such as international regulations, inventory management, and distribution networks, this book is ideally designed for logistics authorities, trading companies, logistics operators, transportation specialists, government officials, managers, policymakers, researchers, academicians, and students.

Author : Raja G. Kasilingam
Publisher : Springer Science & Business Media
ISBN 13 : 146155277X
Total Pages : 310 pages
Book Rating : 4.72/5 ( download)

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Download or read book Logistics and Transportation written by Raja G. Kasilingam and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logistics is a $700 billion industry in the USA and is the second largest employer of college graduates. Logistics costs account for nearly 30% of the sales dollar, and logistics activities are essential to satisfying the ever- changing customer demand in terms of variety and availability. Today the need for cutting edge, sophisticated logistics practices has never been greater. This unique text is squarely focused on the key activities within the functional areas of logistics and transportation, with emphasis placed on the quantitative treatment of the design and planning issues in logistics. In scope, Logistics and Transportation comprehensively covers almost all the elements of the supply chain. Moreover, it includes a number of topics that are generally not covered by most popular logistics texts. These include functional areas such as: vendor selection, inventory models with inventory costs, advanced transportation models, logistics metrics, and latest trends in logistics. The text is primarily designed for use in the classroom by senior undergraduate and graduate-level students. It is also a useful resource for practicing transportation and logistics professionals. Readers will appreciate the references for recommended further reading, related training aids and problem sets given at the end of each chapter, as well as the two comprehensive logistics cases presented at the end of the text.

Author : James R. Stock
Publisher : Irwin Professional Publishing
ISBN 13 : 9780071181228
Total Pages : 872 pages
Book Rating : 4.29/5 ( download)

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Download or read book Strategic Logistics Management written by James R. Stock and published by Irwin Professional Publishing. This book was released on 2001 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt: Notable changes occurring in the global marketplace since the publication of the first three editions of this book (1982, 1987, and 1993) have included e-commerce and widespread use of the Internet, growth of supply chain management, a continued explosion of computer and information technology worldwide, development of 24-hour markets with many organizations operating worldwide, and a continued corporate emphasis on quality and customer satisfaction. Trade agreements such as North America Free Trade Agreement (NAFTA), European Union, ASEAN and Mercosur have enabled corporations to implement regional, if not entirely global, logistics strategies. The fourth edition of Strategic Logistics Management has been significantly expanded to reflect these and the many other changes that have occurred, as well as to include state-of-the-art logistics information and technology. The basic tenets of the previous editions have been retained, but new material has been added to make the book more managerial, integrative, and "cutting edge." Strategic Logistics Management is still the only text that takes a marketing orientation and views the subject from a customer satisfaction perspective. While emphasizing the marketing aspects of logistics, it integrates all of the functional areas of the business as well as incorporating logistics into supply chain management. This book has been extensively revised and updated in the areas of technology, global coverage, and transportation. This book features brand new chapters on Supply Chain Management (Ch 2) and Measuring and Selling the Value of Logistics (Ch 17).

Author : John F. Magee
Publisher : John Wiley & Sons
ISBN 13 : 9780471812616
Total Pages : 458 pages
Book Rating : 4.17/5 ( download)

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Download or read book Modern Logistics Management written by John F. Magee and published by John Wiley & Sons. This book was released on 1985-10-02 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.

Author : James Cooper
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.49/5 ( download)

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Download or read book Strategy Planning in Logistics and Transportation written by James Cooper and published by . This book was released on 1993 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is now recognized that a well-orchestrated logistics strategy plays an increasingly key role in an organization's success. Moreover, with the current emphasis on quality customer service being essential for a competitive edge, more organizations are investing in the development of superior distribution services.

Author : Maria G. Burns
Publisher : CRC Press
ISBN 13 : 1482253089
Total Pages : 412 pages
Book Rating : 4.85/5 ( download)

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Download or read book Logistics and Transportation Security written by Maria G. Burns and published by CRC Press. This book was released on 2015-10-22 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Professor Burns has captured the essence of transportation security, one of today's most pressing concerns. As the rate of globalization and world trade increases, security and supply chain resilience are at the core of ones global transportation network. This is a timely and well written contribution to the industry."John A. Moseley, Senior Dir

Author : James Shuler
Publisher : Lulu.com
ISBN 13 : 1257922734
Total Pages : 86 pages
Book Rating : 4.34/5 ( download)

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Download or read book Factors Affecting Transportation Logistics written by James Shuler and published by Lulu.com. This book was released on 2011-07-01 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book, Factors Affecting Transportation Logistics, is to provide the reader a basic understanding of various factors that logistics decision makers use when making logistic-related decisions. There are two major factor categories: internal environmental factors and external environmental factors. Internal environmental factors are divided into four levels: individual, service, functional and organizational levels. External environmental factors are divided into information technology, supply chain, globalization and corporate structure.

Author : Heather Leggate
Publisher : Routledge
ISBN 13 : 1134270593
Total Pages : 302 pages
Book Rating : 4.90/5 ( download)

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Download or read book International Maritime Transport written by Heather Leggate and published by Routledge. This book was released on 2004-08-02 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of the international maritime transport industry is difficult to overstate. This new book presents an interdisciplinary approach from a wide range of internationally-based experts. International Maritime Transport represents a radical departure from previous works in its structure and approach. The section editors each discuss the state of the art in the opening chapter, before introducing a selection of works providing a wide-ranging analysis of the subject. Wide discretion of approach has provided literary freedom for individual opinion and analysis within the overall framework: this permits a level of innovation which is perhaps stifled by the more standardized model. Whilst each perspective can be seen as exclusive, together they form a comprehensive volume of issues in contemporary maritime transport. Topics covered include: ports as interfaces, logistics, manpower and skills, financial risk and opportunities, the regulatory framework. Each chapter contains an introduction which explains the context of the chapter within the book and the contemporary state of the art. Under the editorship of maritime experts James McConville, Alfonso Morvillo and Heather Leggate, the book is sure to be of interest to students and academics working on maritime studies, as well as being useful to professionals and policy makers in the maritime industry.