Copywriting Second Edition Successful Writing For Design Advertising And Marketing

Author : Mark Shaw
Publisher :
ISBN 13 : 9781780674629
Total Pages : pages
Book Rating : 4.27/5 ( download)

DOWNLOAD NOW!

Download or read book Copywriting written by Mark Shaw and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website.

Author : Mark Shaw
Publisher : Laurence King Publishing
ISBN 13 : 1780674007
Total Pages : 413 pages
Book Rating : 4.01/5 ( download)

DOWNLOAD NOW!

Download or read book Copywriting Second Edition written by Mark Shaw and published by Laurence King Publishing. This book was released on 2012-10-18 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

Author : Gyles Lingwood
Publisher : Laurence King Publishing
ISBN 13 : 1529420253
Total Pages : 426 pages
Book Rating : 4.58/5 ( download)

DOWNLOAD NOW!

Download or read book Copywriting Third Edition written by Gyles Lingwood and published by Laurence King Publishing. This book was released on 2022-09-13 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

Author : Joseph Sugarman
Publisher : John Wiley & Sons
ISBN 13 : 111842879X
Total Pages : 374 pages
Book Rating : 4.95/5 ( download)

DOWNLOAD NOW!

Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Author : John Caples
Publisher : WWW.Snowballpublishing.com
ISBN 13 : 9781607965664
Total Pages : 258 pages
Book Rating : 4.66/5 ( download)

DOWNLOAD NOW!

Download or read book Making Ads Pay written by John Caples and published by WWW.Snowballpublishing.com. This book was released on 2013-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

Author : T. Iezzi
Publisher : Springer
ISBN 13 : 1137510447
Total Pages : 213 pages
Book Rating : 4.40/5 ( download)

DOWNLOAD NOW!

Download or read book The Idea Writers written by T. Iezzi and published by Springer. This book was released on 2016-09-27 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

Author : Victor O. Schwab
Publisher : Ravenio Books
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab

Author : Andrew Boulton
Publisher : Gasp Books
ISBN 13 : 1838434313
Total Pages : 232 pages
Book Rating : 4.11/5 ( download)

DOWNLOAD NOW!

Download or read book Copywriting Is… written by Andrew Boulton and published by Gasp Books. This book was released on 2021-03-29 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.

Author : Gyles Lingwood
Publisher : Laurence King Publishing
ISBN 13 : 1780676794
Total Pages : 394 pages
Book Rating : 4.91/5 ( download)

DOWNLOAD NOW!

Download or read book Read Me written by Gyles Lingwood and published by Laurence King Publishing. This book was released on 2014-09-22 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

Author : Andy Maslen
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814312134
Total Pages : 224 pages
Book Rating : 4.34/5 ( download)

DOWNLOAD NOW!

Download or read book The Copywriting Sourcebook written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-02-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.