Coolhunting

Author : Peter Andreas Gloor
Publisher : AMACOM/American Management Association
ISBN 13 : 0814400655
Total Pages : 257 pages
Book Rating : 4.54/5 ( download)

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Download or read book Coolhunting written by Peter Andreas Gloor and published by AMACOM/American Management Association. This book was released on 2007 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is structured around a series of lessons for unlocking and applying swarm creativity in organizations to build greater creativity, productivity, and efficiency. It explains how to harness an organization's natural ability to self-organize new processes spontaneously, and explains the traits that characterize collaborative members and community behavior. For business, these processes can result in successful development of products in R&D through lead-user innovation; better customer relationships by finding influencers and early adaptors; and better project management processes by finding gatekeepers and hidden leaders. The applications transcend sectors and organizations. It is about finding what is cool and putting that to productive use, whether by a small group of individuals or a large corporation.

Author :
Publisher :
ISBN 13 : 081442094X
Total Pages : 32 pages
Book Rating : 4.42/5 ( download)

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Download or read book Coolfarming Chapter 7: Coolhunting-Find the Trends Through the Trendsetters written by and published by . This book was released on with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Peter Gloor
Publisher : Amacom
ISBN 13 : 9781400232536
Total Pages : 0 pages
Book Rating : 4.38/5 ( download)

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Download or read book Coolhunting written by Peter Gloor and published by Amacom. This book was released on 2022-09-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do the iPhone, Instagram, and TikTok all have in common? They're fresh, they're sexy, and most importantly -- they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Proctor & Gamble have already discovered the power of coolhunting. Now, anyone can learn how to: Tap into the "Tao of Cool" and identify the trends that are truly cutting-edge Cultivate the skills and techniques of highly effective coolhunters Pinpoint developing trends on the Internet by using smartbadges An invaluable tool for businesses of all sizes, Coolhunting will show leaders how to stay ahead of the curve and on the cutting edge of where their customers want to be taken.

Author : Daniel Thomas Cook
Publisher : John Wiley & Sons
ISBN 13 : 0470672846
Total Pages : 630 pages
Book Rating : 4.46/5 ( download)

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Download or read book The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies written by Daniel Thomas Cook and published by John Wiley & Sons. This book was released on 2015-03-02 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com

Author : Brian Mathews
Publisher : American Library Association
ISBN 13 : 0838909841
Total Pages : 193 pages
Book Rating : 4.43/5 ( download)

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Download or read book Marketing Today's Academic Library written by Brian Mathews and published by American Library Association. This book was released on 2009 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

Author : Eugenia Paulicelli
Publisher : Routledge
ISBN 13 : 0429554966
Total Pages : 532 pages
Book Rating : 4.64/5 ( download)

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Download or read book The Routledge Companion to Fashion Studies written by Eugenia Paulicelli and published by Routledge. This book was released on 2021-09-19 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of original essays interrogates disciplinary boundaries in fashion, gathering fashion studies research across disciplines and from around the globe. Fashion and clothing are part of material and visual culture, cultural memory, and heritage; they contribute to shaping the way people see themselves, interact, and consume. For each of the volume’s eight parts, scholars from across the world and a variety of disciplines offer analytical tools for further research. Never neglecting the interconnectedness of disciplines and domains, these original contributions survey specific topics and critically discuss the leading views in their areas. They include discursive and reflective pieces, as well as discussions of original empirical work, and contributors include established leaders in the field, rising stars, and new voices, including practioner and industry voices. This is a comprehensive overview of the field, ideal not only for undergraduate and postgraduate fashion studies students, but also for researchers and students in communication studies, the humanities, gender and critical race studies, social sciences, and fashion design and business.

Author : Jess Berry
Publisher : BRILL
ISBN 13 : 1848881436
Total Pages : 227 pages
Book Rating : 4.33/5 ( download)

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Download or read book Fashion Capital: Style Economies, Sites and Cultures written by Jess Berry and published by BRILL. This book was released on 2020-05-06 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originating from the 2nd Global Fashion Conference hosted by Inter-Disciplinary.Net in Oxford, UK 2010.

Author : Maria Vaccarella
Publisher : BRILL
ISBN 13 : 1848881606
Total Pages : 389 pages
Book Rating : 4.00/5 ( download)

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Download or read book Fashion-Wise written by Maria Vaccarella and published by BRILL. This book was released on 2019-01-04 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume was first published by Inter-Disciplinary Press in 2013. Fashion-Wise offers an interdisciplinary and transcultural approach to the phenomenon of fashion, investigating its historical, socio-political and artistic aspects. The chapters collected in the volume discuss fashion in the contexts of personal and national identity, gender politics, phenomenology, psychoanalysis, history, consumer culture, ethics, education, performance studies, authenticity, disability studies, sport and celebrity culture. The authors included in this seven-part volume not only comment on the ways in which we have been ‘consuming’ fashion across centuries and cultures but also explore its relevance as a critical subject in cultural studies.

Author : Sven Brodmerkel
Publisher : Springer
ISBN 13 : 1137496568
Total Pages : 201 pages
Book Rating : 4.60/5 ( download)

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Download or read book Brand Machines, Sensory Media and Calculative Culture written by Sven Brodmerkel and published by Springer. This book was released on 2016-10-27 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions. With the shift from a broadcast to an interactive media system, advertisers have reinvented themselves as the strategic interface between computational media systems and the lived experience and living bodies of consumers. Where once advertising relied predominantly on symbolic appeals to affect consumers, it now centres on the use of computational devices that codify, monitor, analyse and control their behaviours. Advertisers have worked to stimulate and harness consumer participation for several generations. Consumers undertook the productive work of making brands a part of their cultural identities and practices. With the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the living body available to the experimental capacities of media platforms and devices. In this mode of advertising brands become techno-cultural processes that integrate calculative and cultural functions. Brand Machines, Sensory Media and Calculative Culture conceptualises and theorises these significant changes in advertising. It takes consumer participation and its interconnectedness with calculative media platforms as the fundamental aspect of contemporary advertising and critically investigates how advertising, consumer participation and technology are interrelated in creating and facilitating lived experiences that create value for brands.

Author : Deuki Hong
Publisher : Clarkson Potter
ISBN 13 : 0804186146
Total Pages : 274 pages
Book Rating : 4.48/5 ( download)

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Download or read book Koreatown written by Deuki Hong and published by Clarkson Potter. This book was released on 2016-02-16 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller and one of the most praised Korean cookbooks of all time, you'll explore the foods and flavors of Koreatowns across America through this collection of 100 recipes. This is not your average "journey to Asia" cookbook. Koreatown is a spicy, funky, flavor-packed love affair with the grit and charm of Korean cooking in America. Koreatowns around the country are synonymous with mealtime feasts and late-night chef hangouts, and Deuki Hong and Matt Rodbard show us why through stories, interviews, and over 100 delicious, super-approachable recipes. It's spicy, it's fermented, it's sweet and savory and loaded with umami: Korean cuisine is poised to break out in the U.S., but until now, the cookbooks have been focused on taking readers on an idealized Korean journey. Koreatown, though, is all about what's real and happening right here: the foods of Korean American communities all over our country, from L.A. to New York City, from Atlanta to Chicago. We follow Rodbard and Hong through those communities with stories and recipes for everything from beloved Korean barbecue favorites like bulgogi and kalbi to the lesser-known but deeply satisfying stews, soups, noodles, salads, drinks, and the many kimchis of the Korean American table.